Wuhan! You Are Flickered By "Thousand Years Of Extreme Cold".

In September, the legend of "thousand years of extreme cold" fanned invisible wings and flew all over the world.

After a month, "thousand years of extreme cold" attracted authoritative experts to refute, "just speculation, there is no scientific basis."

Some enterprises take this opportunity to fight.

It can not help but think that shopping arcade is like a casino.

However, a mature enterprise needs courage rather than gambling mentality.

Gambling should also be based on the analysis and judgement of market rationality.

In order to maintain steady development, enterprises need to remain calm in the face of interests.

Dealers increase procurement volume

"When we heard about the cold weather this year, we added more than 10 styles of cotton clothes urgently."

Yesterday, Liu Yong, director of marketing at Industrial and Trading Company, Wuhan, said that as early as June this year, the winter clothing ordering meeting was held. At that time, more than 10 cotton clothes were introduced. In September, after hearing the rumors of a thousand years of cold weather, the company added more than 10 new styles of cotton clothes.

"The main product of the company is not cotton clothing, but last year it only accounted for about 10% of the output."

Liu Yong said that because of the colder winter last year and better sales, this year the original plan to increase the proportion of cotton clothing to 20%, but "Millennium cold" rumors, the company will increase the proportion of cotton clothing to 30-40%.

It is understood that in the past, the main winter clothing of Wuhan clothing enterprises was the cashmere and blended overcoats, because most of these products could be sold in the second quarter, and the sales cycle of down garments and cotton clothes were relatively short.

But this year, many enterprises have adjusted the structure of winter clothing categories, and increased the amount of cotton clothing, down garments and leather garments. Some manufacturers that did not make down garments in the past have also temporarily launched the "down" down clothing production, which is mainly affected by the "extremely cold" effect of this autumn.

Not only upstream manufacturers, many downstream dealers, agents also follow the "Millennium extremely cold" run, this year's winter clothing sales cycle is earlier than in previous months, and some have increased procurement volume.

"Orders for winter clothing this year have doubled since last year."

Liu Yong said.

Li Xiaoye, general manager of silk clothing, said that sales of winter clothing increased by more than 30% this year.

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Down garments are easy to supply.

Market competition will be unusually fierce.

After severe cold weather in October, Wuhan was dominated by fine weather.

This disappointed the garment enterprises looking forward to "cold winter".

Liu Yong said that after learning that this year's "extremely cold year" is just a legend, and seeing that the recent temperature is generally warmer, the company has once again adjusted the proportion of winter products and increased its investment in cashmere products.

Li Xiao, general manager of silk clothing, said that although the company has increased the proportion of cotton products, it has some reservations to some extent.

Local clothing industry has said that many winter clothing enterprises have increased production this year, especially the proportion of products with high chilling resistance, such as down garments and cotton clothes, has increased significantly over the past years. If there is a warm winter this year, if the supply exceeds demand, the winter clothing market, especially the feather clothing market, is likely to be saturated, and the market competition will be extremely fierce.

Winter fires in shopping malls are ahead.

October overdraft sales in November

In October, cotton and down garments went public ahead of schedule, and sales of winter wear fell in November.

Just two months or so, thousands of years of extreme cold rumors let many businesses in Wuhan first happy after worry.

In October, when the strong cold air hit, under cold weather, many shopping malls, winter clothing sold in full swing.

In November, the down jacket and thick cotton padded jacket on the shelves were also put on shelves earlier. Some new winter brands listed on the market were in short supply, and even the down jacket was sold last year.

In October, the sales of winter wear were red, almost every shopping mall was better than the same period last year.

China Merchants Department store, intime department store and so on all said, "Millennium cold" rumors, sales increased at least two or three percent.

"It began to snow in November last year, and the down jacket continued to sell well, but in November this year it was basically a warm autumn. Many people postponed the purchase of winter clothes."

There is a mall admits that in November this year, sales of winter clothing fell.

The interest of the public has greatly increased.

Hot spring day brings in $4.5 million.

Xu Jijian, Deputy Secretary General of the provincial hot spring Association, introduced hot spring tourism in the past eleven years.

It was not until the end of November and early December that it really got hot.

But this year, as the saying "thousand years of extreme cold" spread like wildfire, tourists also felt the temperature drop in advance.

This is followed by the increase in hot spring tourism.

Since the beginning of November this year, the major hot springs in the province have been overwhelmed.

The hot spring rooms in Xianning are very popular.

Most of the weekend's rooms have been booked until the end of December.

Hot Spring Valley and other scenic spots even make an appointment to February.

More than a year of Jiayu mountain lake hot spring, weekend rooms have been booked until March.

The major hot springs now receive thousands of visitors per day.

The hottest weekend, the number of people entering the pool can reach 2000 to 3000.

At present, tickets for hot springs in various scenic spots are generally between 128 and 158 yuan, and the cost of accommodation is generally over 200 yuan.

Compared with previous years, there are fewer discount promotions this year, most of which are executed without discount price.

Take the mountain lake hot spring as an example, its average daily number of visitors to the park is 1000, and all kinds of tourist consumption are accumulated. The daily turnover of scenic spots can reach 40 to 500 thousand yuan.

Heating homes are soaring.

Many are Yankees living in Wuhan.

With the news of "one thousand years of extreme cold", the number of orders for several large heating enterprises has soared.

According to Liu Jiang, general manager of Guanghua heating company in Wuhan, 9-10 of the customers in this year accounted for 1/3 of the customers.

A large proportion of these customers were northern settlers who settled in Wuhan.

Their tolerance for Wuhan's winter is weak. "A thousand years of extreme cold" is like a "catalyst". Many people start to mobilize their families to install heating.

Not long ago, Mr. Shaw was introduced by a heating company to a "model family" that had already installed the heating in Tonghu, Hankou.

When I asked each other, I knew that the two husbands and wives were northerners, one in the northeast and the other in Inner Mongolia.

In the old home, heating up in winter has become a habit. When you arrive in Wuhan, it feels very tough in winter.

Liu Jiang told reporters that heating is particularly sensitive to weather in Wuhan.

During this period, the weather became warmer, and the installation volume was obviously reduced.