After 80, Shopkeeper Taobao Sells Clothes &Nbsp; &Nbsp; Rushing Into The List Of Men'S Clothing TOP10

"We sell at Taobao. Men's wear Well, my family is on the seven Pu roadside and has the advantage of purchasing. " After selling it for 2 years in eBay, Lu Renchao's girlfriend gave him the advice. At that time, Lu Renchao's parents were having a "desperate confrontation" with him. TaoBao The old man threatened to get out of the house. Lu Renchao finally decided to use the circuitous strategy to rent his own apartment. He told the old man to sit in front of the computer and stare at Wangwang in front of the computer.

After a monthly turnover of 5 million yuan, Lu Renchao told the old man in a low profile at the table. The old father squinted his eyes and said, "it seems that talent can be produced by doing business."

　　 open網店遭遇父母反對

In 2004, Lu Ren was three. He sold mobile phones in eBay, and his family knew, but pretended not to know. Lu Renchao took their attitude as a default. But the father's attitude is very clear: if you want to continue this road, your tuition fees are your own responsibility, do not want to spend a penny with the family. Lu Renchao accepted the agreement.

In 2005, the business of eBay suddenly came to a bottleneck and needed a lot of money to turn around. Lu Renchao was as anxious as an ant on a hot pot. Although his friends were numerous, he was like a student. He had no savings at all. The only thing he could rely on was his parents.

Knowing his parents' attitude, he was too late to speak. Once, when he watched his father in a very good mood, he summoned up courage to tell his father about it. "No way, do not think about it." His father was decisive. Lu Renchao silently pushed her tears back to her heart. But also on that day, he decided to do something.

In 2007, when Lu Renchao bought a house in downtown Shanghai, and also had a car and no loan, he began to talk about his career with his father again. At that time, the father was still saying, "even if you have everything, it is not a serious job. It is not respectable." But the look was relieved, and there was no objection after that.

"Parents' disapproval I can understand, but when life is low, the only thing to rely on is home. If you encounter cold at this time, that kind of mood is sad, not angry, really sad." Lu Renchao still had a lingering fear of that paragraph.

Monthly turnover exceeded 5 million

Fortunately, he has a very successful partner in life. Wang Linfeng, his girlfriend in 2004, is his wife in 2009.

In 2005, when his father refused, Wang Linfeng went home to find his father, the money that Lu Renchao's father-in-law took. The old father-in-law was not willing to do that, but he could not help his daughter.

In 2006, they just came out of the campus. In the future, they could not discern the direction of a dense fog. Two years after eBay, his girlfriend advised him to run men's clothing in Taobao.

"Because men's clothing is relatively simple, it's easier to pick the goods, and her family lives on the seven Pu roadside, which is very convenient to purchase. The most important point is that when Taobao did little men's wear, we avoided the white hot competition and occupied a relatively small market." Lu Renchao said they had already thought clearly about the location and business category of the store.

Wang Linfeng, a girl from Shanghai, took a lovely name "Kai Wai" for men's clothing shop. "Actually, I just started to disagree. After all, it's a men's wear shop. Too feminine may be a little acceptable to buyers, but later I think, as long as she likes it, that's it." Lu Renchao smiled and said, there was a sweet smile on his face.

Purchase, take pictures, recruit, talk about cooperation, every step Wang Linfeng and Lu Renchao stand together. In those days of poor sales, his girlfriend supported him and encouraged him. In 2009, when the sales volume was "very good", his girlfriend upgraded to his wife. At that time, the sales volume was "very good", which meant that they were the first ten months of Taobao men's clothing, and the turnover was 5 million yuan. {page_break}

The two crisis tests the shopkeeper of the 1980s

Even if the monthly turnover reached 5 million, Lu Renchao never dared to relax, because accidents always come suddenly and never greet you. But Lu Renchao has been grateful for these twists and turns. "If I don't go through this, I probably will never know how strong I am in dealing with crises, and how strong my heart is." What impressed him most was last November and October this year.

In November 2009, everything in the shop was as usual. One day in the middle of the day, only half of the people in the office after 9 o'clock. Lu Renchao inquired, "all gone." The people who did not come to work went away. An old employee told Lu Renchao. Five thunderstorms, he said that he completely lost consciousness at the time, after returning to God, the first reaction is how to have no omen? The second reaction is that this is the biggest selling season in a year, what is the super peak season?

First, let's leave the reason behind. The most important thing is to solve the problem. Lu Renchao and his wife went to work in person, working 18 hours a day, but they were tired, because the reason for the delivery speed was that they complained about some buyers.

The weather is uncertain.

In October 25th of this year, karaoyi participated in Taobao's wheat bully activity. A bomb was sold 1500 pieces a day, and orders were still coming in. Lu Renchao was very careful to confirm the source of goods with the manufacturer. "No problem, sell it at ease." The manufacturer's chest was thumping.

Then push on. On the third day, the manufacturer telephoned: "our fabric is only enough to produce 600 pieces." In the past two days, Kavai has already received 4000 lists.

Because there was only such a supplier in the hand, there was no other source of supply, so Lu Renchao had to explain to the buyer together with customer service, asking them to refund money, and it was a complaint again. Until now, he had not recovered. Fortunately, the turnover of stores is generally stable. Now they are in the forefront of Taobao men's clothing.

School management in "job hopping storm"

In November 2009, there was a war of internal infighting, and half of the employees left together on the same day, leaving Lu Renchao and Wang Linfeng in astonishing eyes. Now, let's see, Lu Renchao has cooled down a lot. The biggest wealth that this incident brings to him is that he began to recruit and manage the team in a more professional way.

Reporter: tell me about the incident in detail.

Lu Renchao: that incident was very unexpected. There was no omen before, so we were really at a loss at that time. After that, I realized that it was because the supervisor arranged for overtime work. Some of them thought the arrangement was unreasonable and the supervisor was eccentric, so they quarrelled, and later became two gangs in the quarrel.

Reporter: gangs? Do you have gangs inside?

Lu Renchao: speaking of this is totally my inexperience. Before we recruit people to let the acquaintance recommend, one, and then take two, slowly pull together is very serious, one of the contradictions are two dials in the struggle, very bad management.

Reporter: so now? Is that a change now?

Lu Renchao: well. Before because of my inexperience, after all, cross line, everything must be explored step by step. No fewer detours. Now we will never do that again. We are all directly recruited in the talent market, or in Ma Bo Le, this is a scientific and reasonable management method.

Reporter: is this also your company's dirty linen? Is there any misgivings about raising it out?

Lu Renchao: on the contrary. A lot of Post-80 Taobao sellers are not related to management related majors, and e-commerce itself is in the process of development. At this time, it is particularly necessary for sellers of these front-line lines to speed up the development of this industry by promoting their dirty linen.

After 80, the success of the shopkeeper's speech is one step at a time.

If it is cold-blooded, Lu Renchao is just one of my many interviews. He is not Taobao's most famous shopkeeper, and Taobao is not the most successful store. Perhaps a lot of stories will cultivate people's immunity and no longer be moved by one thing or another.

But these Taobao's post-80s shopkeepers, who have not yet become the winners of the mainstream society, but are eager to have their own careers. They are making great progress or giving up a lot, or swallow up their voices. Every step they take is leaving footprints for the progress of this era, and will soon become a case in a few years later.

As a spectator, or a social person who has learned from other places, I hope that I can provide some experience from those relatively successful cases, so that they can take fewer detours and write more stories for themselves and for this era.

Kavai is Taobao Menswear Shop Top10, the monthly turnover of about 5 million of the seller, shop promotion is no longer a problem, on the contrary, because of the popularity of the shop, usually the volume will be very high, this time, the stability of the source is the first, once the goods can not keep up with, the store's praise will continue to go down, the customer will also slowly lose, and want to gather again to return to popularity is very difficult, this is a huge loss for the shop.

Outside the source, the management team that matches the turnover is also very important. There was once a Taobao seller who had over 100 million annual sales, but later he slowed down or even stopped the development of the shop. Instead, he went back to build the management team. He said that their team could not control hundreds of millions of sales, and finally led to internal chaos. And when he builds up the team, he can do everything well.

In the management team, customer service is something special to say, because now many stores will make explosions, and explosions may be over 1000 sales per day. If the store has only 5 customer service, it will be at least 1 to 200. If buyers fail to reply in time, they will lose potential customers.

E-commerce is still on the road, most sellers are learning by doing, but hope that the limited success experience can make them take less detours.