A Multimillionaire From 23 Yuan

In October 19, 2006, he participated in the fourth agricultural fair in Beijing.

Xu Shujun, a koi fish farmer in Suzhou, Jiangsu Province, said: "this loss is very heavy for us. The fish basically loses 300 thousand yuan."

Reporter: "what's the reason?"

Xu Shujun: "it's mainly anoxia."

For some people, it was a great event to lose three or four yuan at a time, but when it happened to Xu Shujun, he was very calm.

Beijing tourist: "very good."

Xu Shujun: "beautiful?"

Beijing tourist: "it's beautiful."

Xu Shujun: "like this kind of fish, it is domesticated and is called a national treasure in Japan."

Beijing tourist: "is this food?"

Xu Shujun: "can eat, but the price is too high."

Beijing tourist: "this is mainly seen and put in that fish tank. Do you see it?"

Xu Shujun: "it is the king of ornamental fish."

This time, Xu Shujun had an unexpected harvest at the agricultural fair. On the last day of the agricultural fair, a mysterious guest bought a "big three colors" Koi at a high price of 200 thousand yuan. He sold a total of about 300000 yuan at this exhibition. However, the main purpose of his trip to Beijing was not to sell, but to take this opportunity to publicize his koi carp.

After the exhibition, all the other Koi cargoes returned to Suzhou to continue breeding, waiting for new business opportunities.

Xu Shujun is a native of Jinchang District, Suzhou City, Jiangsu province. His farm produces millions of Koi Carp annually and can earn about 1000000 yuan in 1 years.

To say that he keeps the koi, he must start with a casual conversation with foreign businessmen.

In 1988, Xu Shujun engaged in aquaculture and export of goldfish and other ornamental fish. He exported more than 100 cases of goldfish to Japan and other countries every week, and he earned about 100000 yuan a month.

Zhao Guozhong, a goldfish farmer in Suzhou, said: "envy, he exports his business."

Xu Shujun: "at that time, the profit was very good. I sold it for 40 yuan, and the purchase price was only 2 yuan and more money, so I should be very satisfied."

When Xu Shujun talked with a Japanese businessman named Hou Teng, he learned that a koi in Japan could sell millions to tens of millions of yen, that is, hundreds of thousands of yuan. After listening to these words, Xu Shujun was very excited. He invited Japanese businessmen to bring two small Koi as breeding fish, but his request was rejected on the spot.

Xu Shujun: "when doing business, he is a good friend. He will not bring me two if he is a brother."

Reporter: "why didn't he bring you this fish at that time?"

Xu Shujun: "because the economic value of this fish is especially conservative in Japan, because this is their national treasure."

Koi carp, also known as "Fei carp", is known as "Japanese fish". It is known as "the king of ornamental fish".

Koi originated in China, and improved in Japan. It was named for its bright coloured colors and varietal stripes.

Xu Shujun first saw the koi carp after a year of that incident. Singapore merchants went to Suzhou to invest in a guesthouse, and the pond in the hotel was to put in high-end ornamental fish. After taking the order, Xu Shujun went to the whole country to search for the best ornamental fish. Finally, he found the koi carp in Fuzhou.

Xu Shujun: "its price is 100 yuan to 150 yuan."

At that time, the common goldfish only sold 3 to 5 yuan, and the koi was almost astronomical. Xu Shujun, who first tasted the high price of Koi, wanted to raise his own Koi, but he could not get a good koi fish. He had to continue to engage in goldfish farming and export. Because of the close breeding of his goldfish, the incidence rate was higher and higher, and the selling price was getting lower and lower. Finally, he had to give up goldfish farming and export business.

Xu Shujun: "I took an estimate of about 5000000 yuan at that time. I went to Zhangjiagang to do that real estate."

Xu Shujun's wife Hua Xuefen: "he said that if I went to try it, I would go ahead and I would not come back to raise fish."

Xu Shujun: "later, because it was not our bank, it was a loss."

By the time of 1997, Xu Shujun had found a new project to make money quickly, and he tried with only ten thousand yuan.

Xu Shujun: "at that time there was a widespread adoption of animals in the society, so I adopted the Goldfish museum."

When he was adopted at the goldfish hall in Suzhou, Xu Shujun set up an exhibition of ornamental fish, and he earned 40 thousand yuan through the exhibition.

After that, he held a goldfish exhibition in the Suzhou Canal Park, the world's tropical fish exhibition, and he earned over 40 thousand yuan.

Xu Shujun has always maintained that raising koi is a good way to make money.

In June 1999, he bought 300 thousand homemade Koi fry from a merchant in Beijing with the eighty thousand yuan earned. He wanted to rely on Xu Shujun, who turned over the 300 thousand fish fry, but he met an unexpected event that made him fall to the bottom of his career.

Xu Shujun's eldest son Xu Lei: "I remember in the early morning, my father suddenly telephoned to say that the fish had run away."

Xu Shujun: "at that time, there was no flood at all. After two months, the fish had beautified the city of Suzhou."

Xu Shujun's eldest son Xu Lei: "only a small portion has been reserved, and the rest have been rushed to the Grande Canale, Peking, when the loss was very heavy."

Xu Shujun: "by August, I had nothing but a poor standard."

During the Spring Festival this year, Xu Shujun had a hard time at home.

Xu Shujun: "my family is empty. I lie in bed, staring at the sky."

On the third day of the lunar new year, two mysterious guests came to Xu Shujun's home. They were very well known in the local aquaculture circles.

One is Qian Xuelin, deputy director of the Huqiu Fisheries Technology Research Institute, one is the head of the Suzhou special aquaculture farm, Gu Quannan, Xu Shujun takes out the family's only 23 yuan to entertain two guests, but his wife and children are still empty stomach.

Xu Shujun: "I had 23 yuan on me."

Hua Xuefen: "to buy some meat, I can't talk anymore."

Reporter: "what kind of meat do you buy?"

Xu Shujun: "ripe, 10 yuan to buy chicken, and 10 yuan to buy the sauce meat, then they eat."

He did not expect the two guests to see him have the experience of breeding ornamental fish, invited him to Suzhou special aquaculture farms, and jointly cultured koi carp.

Xu Shujun: "when you get the opportunity, you have to work hard instead of throwing it away. There are only a few opportunities in your life."

Just after the Spring Festival, Xu Shujun brought his remaining 28 Koi carcals to a comprehensive Suzhou special aquaculture farm with complete facilities and technicians.

Qian Xuelin, deputy director of the Huqiu Aquatic Technology Research Institute, said: "it is doubtful whether it will produce much economic value" (Jin Li).

Some people also think that Xu Shujun is a liar and thinks that such carp can not be sold at all.

Qian Xuelin: "the same is true of us, and some people are skeptical about the prospect of him and the prediction of the market."

In a series of objections, Xu Shujun produced four or five million Koi fry fry with his own Koi and his own technology. When the fish grew up, he began to sell his Koi at a low price in Suzhou gardens and other tourist attractions, so that the market could test its products.

Suzhou Humble Administrator's Garden visitors: "a fish in such a big water surface can add interest to the gardens."

Suzhou Humble Administrator's Garden visitors: "fish is beautiful, can be combined with the environment, to achieve a very quiet effect."

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Hu Jianqing, a merchant in Suzhou, said: "when we put carp on our side, we can get the whole garden to live, and we can form a certain interest with our lotus, lotus and our water lily."

By selling Koi carpets to Suzhou gardens and other tourist attractions, Xu Shujun made a fortune and attracted orders.

The Changzhou dinosaur hall, which has just been built, bought 30 thousand koi carp at one time in order to reflect the grade of the scenic spot, which made him earn 900 thousand yuan.

Xu Shujun: "the director of the administrative committee of Changzhou high tech Zone wants to put such an ornamental fish and find us. Then we tell him that we put the best Koi at that time."

In order to expand the scale of aquaculture, Xu Shujun gradually contracted the whole Suzhou special aquaculture farm. When he had a certain influence on the koi carp, some friends introduced the Japanese merchants to him. Once a Japanese businessman saw Xu Shujun's Koi, he said a word, which made him have a new understanding of aquaculture Koi.

Xu Shujun: "I showed him the best Koi, he told me a word, very polite, he said this koi is very good-looking, but this koi carp is still his grandfather's hand on the kind of Koi, then I was very angry, I think it is like the Japanese speak big."

In order to verify the quality of Koi, Xu Shujun decided to make friends with Japanese businessmen.

In March of 2003, a Japanese named Tanaka Yuichiro invited him to study in Japan. This was in the middle of Xu Shujun's eye. After seeing the Japanese Koi in his own eyes, Xu Shujun was shocked.

Xu Shujun: "when I went there, I saw their fish farming scientifically. They thought their fish were really good. They were family style fish farming, about 5 acres, and he could get 150 million yen, or 20 million yuan, when I stayed."

After returning home, Xu Shujun got hundreds of thousands of Taiwan koi fish fry close to the Japanese Koi from the hands of a Taiwanese funded enterprise friend, which made him very excited.

Xu Shujun: "I am very glad that I was eager to make progress, feeding every day, and after feeding, what caused it, that is, it ate too much, causing a kind of fish to fall ill, and a large area of death. At that time, there was nothing left to do, then there were several thousand pieces left behind."

In 2005, the Japanese Koi gradually entered the Chinese market. Xu Shujun crossed thousands of Koi and bought a group of Japanese Koi from Guangdong, and he produced millions of Koi fry. At that time, thousands of Koi carcuses were multiplied and 1 sold for one or two thousand yuan.

Suzhou Koi farmers Xie Fuyuan: "such Koi, I have not raised to such a large, that is 1 jin multiple, 2 jin multiple."

Interviewer: "which one is the best?"

Xu Feng: "this is the best."

Xu Shujun: "our assets, according to a very conservative estimate, we also need to achieve one or twenty million.

Zhao Mugen, a Suzhou aquaculture farmer, said: "the koi carps he raised are really good, and the koi carps we raised are not as good as their koi carp."

Reporter: "why? What's the reason?"

Zhao Mugen: "he is a professional breeding, we are incidental."

In order to maintain good quality Koi, technology is the key. In recent years, Xu Shujun has taken his family to Japan for six times to learn Koi culture techniques, but every time he studied it was not smooth.

Xu Shujun's eldest son Xu Lei: "it can be said that in Japan, they are very conservative, that is to say, we will encounter the so-called technical barriers to this problem."

In order to really master the core technology of Koi in Japan, Xu Shujun simply let her little son go to Japan to study, work part-time in Japanese farms, and learn Koi culture techniques.

Reporter: what are you doing?

Xu Feng: "pick fish."

Reporter: "then why fish?"

Xu Feng: "I need to pick out the good ones, throw them away or push them to the market."

Xu Shujun: "the hardest part of Koi culture is selecting fish. Choosing fish fry is like choosing beauty."

Interviewer: "how many times?"

Xu Feng: "if it's a good fish or a good fish, the number of choices is about 5 or 6 times."

Xu Shujun used their breeding techniques and their own experience to be used in Koi culture, because his Koi was strong in cold resistance and disease resistance, and the quality was good.

Just when reporters interviewed, they happened to bump into a scene of disease prevention and disinfection for koi carp.

Xu Shujun: "this is a disinfectant. The fish must be injured when pulling the net. After the injury, a fungus will appear on the body, and the fish will be sterilized like this."

Now there are always some merchants and Koi lovers, to see the fish in Xu Shujun's Koi farm.

Reporter: "can its products reach the quality of Japanese Koi fish?"

Yu Tian, a merchant in Tokyo, Japan, said: "there is a need for further screening. In this way, the fish will be filtered out slowly, and then it will be the same as that in Japan."

Xu Shujun's farms now have millions of high, medium and low-grade Koi. He can earn about 1000000 yuan a year by these fish, but he is not satisfied with the status quo. He is preparing to let his eldest son go to Canada to start a business.