Foreign Luxury Brands Accelerate The Layout Of Guangzhou Market &Nbsp, Or Usher In A Blowout Period.

Insiders pointed out that a number of high-end shopping malls can not be scheduled to rush into Asian Games as scheduled and will be opened next year. Guangzhou business will usher in the well injection period. It is expected to change the past, lack of high quality commercial property supply, and restrict the development of the local luxury market.

Promoting sales of luxury goods by 20%

The General Administration of Customs recently issued the Announcement No. fifty-fourth of 2010. The imported local residents carry 20 kinds of goods that are not exempt from tax exemption or personal articles worth more than 5000 yuan.

Taxes on indivisible items are fully taxed.

The release of the new order requires strict enforcement of customs duties and significantly limits overseas consumption.

Oteri J, chairman of the board of directors of Lin Zhuoyan (China) Limited, said that China's annual luxury consumption accounts for about 30% of its total in Europe.

The implementation of new order has reduced the purchasing power of consumers to Hongkong and Europe, and increased the sales of local luxury goods.

The impact of the new customs regulations on luxury consumption in Guangzhou is immediate. It is expected that there will be a large number of high-end customers in the Pearl River Delta turning to Guangzhou consumption.

Jiang Guoyuan, deputy general manager of Guangzhou friendship group, said that since the fall of this year, sales of luxury goods counters have been on the rise, with an average monthly growth of 20%, which is in line with the expected estimates. Especially in November, the sales of luxury goods grew by 80% over the same period last year, especially for jewelry, Rolex, Tudor and OMEGA.

He pointed out that in November, such a big increase could be achieved. On the one hand, the Asian Games effect of Guangzhou and the increase of visitors to Guangzhou, and the sales season of the autumn and winter changing seasons increased sales. On the other hand, the positive impact of the new customs on sales of local luxury goods began to appear.

Wang Yan, deputy general manager of Libai Plaza, also said that the sales performance of Libai square in 2009 was 7 hundred million, and its annual growth rate was 20%.

Experts highlight characteristics and take differentiated routes

Yang Junting, managing director of sun Xintiandi, said that Guangzhou people are more interested in buying real estate and preserving gold and silver jewelry, due to the traditional pragmatic and low-key style of work.

But in the past, the lack of high grade shopping places in Guangzhou restricted the development of local luxury goods market to a certain extent.

With the arrival of a large number of high-end shopping malls in the coming two years, this situation will be effectively alleviated.

In addition, the impact of the new customs regulations on the consumption of luxury goods in Guangzhou is obvious. It is expected that there will be a large number of high-end customers in the Pearl River Delta turning to Guangzhou consumption.

In addition, the parking facilities in Guangzhou's high-end shopping places are backward, and the parking spaces are insufficient, which can not satisfy the consumer group's demand for luxury goods and have a certain degree of privacy, thus inhibiting the desire for luxury goods consumption.

Wang Xianqing, director of the Institute of circulation economics of Guangdong University of Business, said that the new regulations promulgated recently by the customs accord with the requirements of "expanding domestic demand" put forward by the national "12th Five-Year plan", which will effectively guide overseas luxury consumption to "return" to the mainland, and achieve most of the purchasing power in the country. The Asian Games will enhance the popularity of Guangzhou, help the business projects to attract investment and attract more international brands to enter and enhance the competitiveness of the shopping malls.

He pointed out that the newly opened shopping malls in the next two years will benefit from the well equipped hardware and plenty of parking spaces, especially high-end shopping centers.

However, despite the favorable policy environment, there is a certain gap between the high-end brands in Guangzhou's high-end shopping malls, the types of goods, the speed and price of new products, and the differences between Hongkong and Europe and the United States. How to get rid of the glimmer and differentiate the routes, highlight the characteristics, retain the heart of luxury consumer groups, and put forward a test to Guangzhou's high-end shopping malls.

New business opens next year, most of which are high-end.

In addition to the overseas luxury brand plan in recent two years in Southern China area, local commercial leaders have begun to layout the luxury market in Guangzhou.

In November 18th, the friendship of Guangzhou was opened in the golden shop of the West Tower. This is the second large-scale commercial project after the beginning of the Tianhe business circle in November.

It is reported that the business area of the gold shop of the friendship country is nearly 50 thousand square meters, and the two floors of the shopping mall are five floors on the ground floor. It brings together more than 200 brands of luxury goods, cosmetics, clothing, watches, jewelry and leather goods, as well as home and senior restaurants.

Many of them are the top brands in the world and the exclusive brands for the first time to enter Guangzhou. Besides the famous luxury goods such as Chopin, OMEGA, Rolex, SWAROVSKI and CERRUT1881, they also introduce a number of luxury brands, such as Chaumet, Shang Mei, fashion jewelry, Pandora and IDO.

The Wan Ling Hui business has attracted about 150 fashion brands to enter the world. Its brand name is not yet landed in China or is not well-known internationally. The UAE's OXYGENE, Braun Buffel, Samantha Thavasa, New Balance and other international fashion brands will enter Guangzhou for the first time.

In addition to the successful introduction of Louis Vuitton, Prada, Armani, Bally, Bvlgari, Chanel, Dior, Fendi and other first-line brands into the shopping mall next year, the introduction of the high-end supermarket OLE and the Martha store in the United Kingdom for the first time will be introduced.

Huang Wenjie, chairman of Chu Rui commercial consultancy, said that due to the substandard restrictions, the number of commercial projects opened before the Asian Paralympic Games could only be opened next year. There will be a large number of shopping malls in Guangzhou, such as Tai Koo Hui, Xicheng Hui, Sun City Xintiandi, and High German land Plaza. These shopping malls are positioned in the middle and high-end, and the luxury demand is expanding rapidly.

He said that the new round of competition in Guangzhou's commercial real estate will emerge, and how the new project should stand out is a major challenge for every developer.