Cotton Prices Cause Clothing Prices To Rise, Consumers Choose Online Shopping.

"The same kind of down jacket with waterproof face, 999 yuan for the shopping mall counter, and only 175 yuan for my online subscription. Except for no brand, the rest is almost the same, but it is equivalent to eighty percent off sales promotion in the mall." Liu Yuanyuan, 27 years old, has just worked for two years, and now her monthly income is about 6000 yuan.

In order to save money, there are not many people like Liu Yuanyuan who choose to buy winter clothes online.

In order to cater to this consumption trend, the famous brands of down garments in China started to sell online in 2008.

"Our e-commerce starts in 2008, and this year's sales are expected to double that of last year."

Zhao Xuejun, manager of Bosideng electronic commerce department, said that Bosideng's brands such as Bosideng, Xue Zhong Fei and Bing Jie all achieved online sales, and 90% of them were new products.

Reporters in Taobao mall Bosideng brand store inquiry, found in 2010 the new down jacket price ranging from 300 yuan to 900 yuan, and its anti season area price is more affordable.

A down coat of a long red rabbit lapel is priced at 348 yuan, while a short down jacket is at least 108 yuan.

In addition to online shopping, it is also a new way to save money by choosing tailored clothes and cotton padded clothes in the physical store.

The white swan feather garment is refurbished at the red temple road in Beijing. Tailor shop, master Liu Jisheng and several others.

Ms. Zhan, a customer who came to the store, said she had several old down coats in her house. It was a pity to lose it, but the fabric of cuffs and collar had been yellowed or worn, and it was ugly to wear, so it was renovated.

"The total price of the two new down coats is only 400 yuan, which is half cheaper than the price of a down coat in the shopping mall. It's very cost-effective. It's also a waste product. It's very green."

At present, in Beijing, Ji'nan, Hefei and other big cities, the down garment renovation is not uncommon.

According to Liu

Custom-made down coats can choose fabrics, colors, styles and thickness, which can highlight the personality of consumers and attract many fashionable young people.

"I saw a 2000 yuan down jacket in the market, but the color is a bit old-fashioned.

I took a picture of my cell phone and came over to take care of it. The price is the 1/4 in the mall, and I can choose my favorite lake blue. It's too valuable.

Miss Yang, a foreign company white collar worker who works in Kerry Center, thinks that cotton and down garments are seasonal products, and the output is large. Because of the rise in costs, consumers are hard to accept. Enterprises should make more selling points from design. "Now we all have civilian customization, and consumers choose too much. Those who follow the trend of price speculation will fall into trouble sooner or later."

By the beginning of November this year -

Cotton prices rose 70%, down price increased two times (extended reading)

From September to early November, China's cotton prices climbed steadily, rising from 18 thousand yuan per ton to 30 thousand yuan, or about 70%.

In the textile industry, cotton is the most basic raw material, especially in underwear, home textiles and other fields. Cotton fiber accounts for almost 60% to 70% of the manufacturing cost of the enterprise.

After mid November, although cotton prices fell somewhat, they still rose quite a bit from last year.

According to analysis, this round of cotton price increase is the result of many factors superposition.

Globally, in recent years, low cotton prices have made many cotton growers switch to planting cash crops such as soybeans and corn.

Data show that the global cotton output in 2009 to 2010 will be reduced by 20% from 2006 to 2007, and the gap between production and demand will be 3 million 500 thousand tons.

Cotton production in China is also not optimistic this year.

When global cotton supply decreased year by year, global cotton consumption demand increased by 7%, which also aggravated market tension.

In addition to the tight relationship between supply and demand, ample liquidity has also sent a large amount of capital to the cotton futures market.

In November 9th, cotton prices in the New York intercontinental futures exchange rose 54% in two months.

In November 8th, the Zhengzhou Mercantile Exchange delivered cotton futures in May, closing at 32 thousand and 900 yuan a tonne, the highest since its listing.

In addition, in the past year, the eiderdown required for the production of down coats has risen from 80 thousand yuan per ton to the lowest level of 240 thousand to 250 thousand yuan, up 2 times.