The Design And Development Of Chinese Shoes And Clothing Brands Also Need To Strengthen The Creativity Of Commodity Design.

From today's products, to channels, to promotion models, and even to brand In the era of image homogenization, where are the leading brands seeking new impetus? On November 27-28, in the training course of "innovation is the shortcut to brand", which was held by XTEP sports in the blue time and space, Taiwan senior footwear expert Xu Yiquan stressed: the brand of Chinese shoes and clothing. Design Development links need to strengthen commodity design Creative ability 。

The topic of creativity has recently become a hot topic in Chinese Society: media reports show that in 2009, the international assessment organization for educational progress conducted a survey of 21 countries in the world, showing that Chinese children ranked first in the world in terms of computing power, while imagination ranked the last, creativity ranked fifth, while none of the 20 great inventions affecting human life in twentieth Century was invented by Chinese.

In fact, the problem of creativity is not only in the field of education, but also in the commercial field. In the homogenized competitive market where "take away the trademark is no different", Chinese brands are obviously lacking in competitiveness. From this point of view, Professor Xu Yiquan, in a two day course, combined with many real cases, taught the original design, innovative invention and brand operation (shoes and clothing) experience of XTEP, so as to improve the originality, sensitivity and adaptability of the students.

Although XTEP sports, which has more than 5500 retail stores, is one of the most influential sports brands in China. However, they have been thinking clearly about their own advantages and disadvantages and the current market competition situation. Upgrading the creative design of goods is one of the important contents of XTEP's transformation. It is understood that half of the 50 trainees who participated in the training were the design team of XTEP headquarters, and the design team of Southern China from Guangzhou to Quanzhou showed that they attached great importance to the training.

According to the introduction, Xu Yiquan, a consultant in the design of blue shoes, has more than 20 years of experience in shoe design, fashion product innovation design and enterprise creativity education. So far, he has 57 invention patents, and is a creative design expert. The internal training of "innovative design" has been highly praised by XTEP sports.

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Xu Yiquan (Taiwan) senior designer of shoes and boots in blue time and space. In 1988, she went to the South Fields College footwear design and manufacture department in England and the De Montfort Univ Fashion Design Institute in England. It is also a shoe design professional book, which includes "casual talk on sports shoes design", "the design techniques for the design of popular footwear," the history and design techniques of running shoes, and the design of shoes and boots. He was a former member of the Taiwan government procurement department for shoes and footwear, a technical officer of the government department, a member of the footwear licensing industry, a member of the footwear industry, a member of the Consumer Foundation footwear Committee, a Taiwan shoe journal columnist, a director of the Taiwan Fashion Color Association, a director of the Taiwan Invention Association, a director of the Taiwan distinguished Inventors Association, a secretary general of the Taiwan delegation of the Geneva international inventions exhibition, the Secretary General of the Taiwan delegation of the international Pittsburgh inventions exhibition, the Secretary General of the delegation of the Hungarian International Invention Exhibition, the Secretary General of the delegation of Singapore International Invention Exhibition, the deputy head of the delegation of the international exhibition of inventions, and the head of the delegation of France international exhibition of inventions. Good at shoes design, fashion product innovative design and enterprise creativity education. So far, it has 57 invention patents, and is a creative expert in the field of design.

Blue time business management consulting Co., Ltd. is a consulting firm focusing on fashion merchandising. It is a representative of China garment industry consulting management company. Since its inception, the blue time and space has provided more than 60 well-known brands of women's wear, men's wear and children's wear in the industry for consulting services such as strategic planning, commodity planning, commodity management, brand operation enhancement, supply chain operation and management, and marketing system management, providing training and guidance for over 500 brands.