Speed Up Sports Marketing, Sports Shoes Enterprises Internationalization Process
Recently, along with Guangzhou Asian Games With the closing of the Asian Games Sports marketing The companies have gained a lot of attention and gained more brand attention and influence. With the overall involvement of the product line and the precise consumption demand orientation, the domestic sports shoes enterprises, which use sports marketing, have opened up a new platform for product promotion and communication with consumers, greatly enhanced. brand Affinity and international competitiveness have accomplished the pformation of national brand towards internationalization.
It is reported that at the opening ceremony of the Guangzhou Asian Games, all the Asian Games workers and volunteers were dressed in 360 degree costumes. All the placards of all the countries in the show took the 31st degree LOGO in the neckline, including Malaysia, Philippines, Indonesia, North Korea, Burma, Laos, Kampuchea, Brunei, Maldives and other 9 delegations, all dressed in the Asian Games garments provided by 360 degrees.
The unprecedented implementation of the rights and interests has made the eyes of the 4 billion people in the world clearly see the famous brand logo on the robe, highlighting the strong strength of the national brand, and making the national brand 331 degrees a great success in the major events of the Asian Games.
At the same time, with the help of the large-scale sports undertaking such as the Asian Games, the brand communication has gained further promotion in terms of technological innovation, market share and industrial chain construction.
According to Zhao Feng, director of the 361 degree sports market center, as one of the senior partners of the Asian Games, 31st degree has created 42 professional sports equipment for the Asian Games, and has joined hands with the organizing committee to provide a series of equipment with high quality and high cultural value for the torch bearers, volunteers, officials and referees of the Asian Games.
And through the multi-dimensional simultaneous construction of land, sea and air, it has accounted for a certain degree of marketing opportunities for Asian Games.
During the Asian Games, the sales network of 361 degrees in 31 provinces and regions in the country, including more than 5900 authorized stores, will create a unique Asian Games Theme space image in the terminal image so as to meet the consumer's shopping needs and experience.
Sports marketing has built up a complete set of supporting systems in the aspects of internal operation and external expansion. The product has been supported by technology and function, and also has the cooperation of market channels all over the world, so as to achieve the same scale and system expansion.
361 degrees with advanced partners to earn enough attention.
We also have reason to believe that under the impetus of such a large number of industry leading enterprises, through the training and impact of the vast sporting events, especially in the level of technological innovation level, scale manufacturing capacity and distribution network layout, the domestic sports shoe enterprises' body marketing will open up a new page, and the brand internationalization expansion of shoe industry is just around the corner.
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