International Outdoor Brand To Enter Wuhan To Fill Market Gap
Recently, in Wuhan Languang outdoor of Xiong Chu street, Wuchang District, is officially open for business. outdoors Articles.
It is reported that the three international first-line outdoor brands to be changed are Italy ASOLO, British BERGHAUS and American MARMOT. These brands Hiking shoes The unit price is above 2000 yuan, and the average price of the assault trousers and tool knives is about 5000 yuan, much higher than that of the similar products in Wuhan market.
Shopkeepers say there are more than 30 outdoor sports clubs in Wuhan, with a total number of thousands of people, who spend at least ten thousand yuan to complete a full set of outdoor equipment. In addition, the circle is dominated by real estate and financial circles, and the trend of expansion is obvious. Consumption power is actually very strong.
It is understood that at present, the outdoor products market in Wuhan, more than 90% are low-end products, most of the unit price of about a few hundred dollars, thousands of dollars of high-grade products, in Wuhan is still rare. And the three big international brands have entered the open market, filling the gap for Wuhan and even the high-end outdoor market in Central China.
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