Practice: How To Seize The Opportunity Of Exhibition

The exhibition is about to begin.

Before making any preparations, one thing is that the enterprise must be clear about that: determine the goals you want to achieve.

According to the analysis of the German Exhibition Association (AUMA), the objectives of the exhibitors have basic objectives.

The fundamental purpose of enterprises participating in exhibitions is to sell, showing is only a means, but this does not mean that the number of enterprises signed when exhibiting is equal to the effect of exhibiting.

The purpose of the exhibition is not only to display new products, to enhance the reputation of enterprises, but also to understand the best way to change the market, what products are most popular in the market, and the dynamics of your competitors, which will be the most valuable things for you to bring to the exhibition, which enables you to implement and adjust your strategy in time.

After a clear purpose, we should begin to take corresponding measures for this purpose. The following measures are the most basic and necessary.

1, detailed understanding

Tools: there are many tools that are needed in the exhibition. What kind of products can the exhibition organizers provide and how much they need to prepare themselves.

This is meticulous to tables and chairs, stools, water and electricity and so on. It is not too clear to know in detail and to look for redeployment at the exhibition.

Activities: the organizers of the exhibition usually hold many kinds of activities to cooperate with the exhibition. These activities include some competitions, technical seminars and so on. If the enterprises can participate in these activities, they will get a lot of information and publicity.

Exhibition advertising: Exhibition and outdoor venues advertising, exhibition and exhibition will be familiar with the company will get a good publicity effect.

2. Adequate preparation.

Cost budget: exhibitors should make budget in advance.

The exhibition fee includes booth fee, booth decoration and decoration fee, exhibition goods pportation fee, air ticket, train long distance fare, city pportation fee, board and lodging fee, equipment rental fee, advertising and publicity fee, data printing fee, gift production fee, conference room rental fee and so on.

Exhibition materials: leaflets or brochures are the most basic tools for propagandist companies. If enterprises want to get a good publicity effect, exhibition materials are very important and can show the level and strength of an enterprise.

Exhibitors: suitable exhibitors can get better exhibition results and better sales performance.

Exhibitors should have the following basic requirements: have a deep professional knowledge of the company's products and technologies; be confident and adaptable; extrovert and easy to communicate with people.

Exhibitors clothing: intuitive image is the most influential, exhibitors are the spokesmen of the company. During the exhibition, formal and uniform costumes should be worn. On the one hand, they represent the image of the company, and on the other hand, they are respectful to visitors.

Elegant and dignified clothing will give visitors a good impression.

Exhibition: the booth is the battlefield, and the favorable battlefield is suitable for combat.

The layout of the booth is very particular. It is better to spend more money than to spend money. How to highlight the individual characteristics through the booth, to attract attention in many booths, and to highlight the business purpose, to launch products or enhance the image.

3. Observe the trend of media.

The media is a window for the masses. In the exhibition, we pay special attention to the trend of the media, which media will conduct special reports, which will be broadcast live every day, now is the media age, and now is also the initiative to attack, how to sell themselves to the media is very important.

In addition to these previous basic matters, there are still some small details to be noticed. Although small, it can reflect the level and quality of the whole company, such as eating, and the exhibition personnel usually have lunch boxes, but where to eat is a problem. Some enterprises pay great attention in this area. They will choose to eat in the corner of the exhibition hall or after the shade, while some enterprises will eat and eat on the table of the booth. The elegant and neat image of the whole booth will be destroyed at once. This is not a big problem, but it can make viewers directly have a judgement on the enterprise.

Plan is not as good as change. The more careful and meticulous preparation is to deal with various possible situations. Therefore, it is suggested that enterprises should start early and seize the opportunity.