How To Participate In Exhibition And How To Determine The Purpose Of Exhibition

Exhibitors and purchasers are also aware of the important role of exhibition in marketing and publicity. However, many exhibitors are enthusiastic about exhibitors, but they do not know how to participate in the exhibition and how to determine the purpose of the exhibition. It often costs a lot, but fails to achieve the desired results.

In fact, exhibitors have no shortcut to get the desired results. Eight suggestions are put forward to help exhibitors.

1, clear the purpose of the exhibition.

Determining the purpose of exhibition is the core of all work. It includes the selection of exhibition topics, how to arrange the booth and how to put it on display. Exhibitors must be clear that the purpose of the exhibition is to improve the sales performance or to publicize your company, or to communicate with peers.

2, read the exhibitor manual carefully.

The exhibitors manual is a guide for exhibitors to enter the exhibition and a way to save money. The contents of the handbook are concise and easy to understand, and basically contain all the information of a certain exhibition, including exhibition schedule, exhibition plan, registration procedures, exhibitors' information, exhibition notes, transportation services, housing information, advertising and promotion information, etc. The exhibitors manual can guide the preparatory work of exhibitors to proceed in an orderly way, and it will not be discovered at the critical moment that some documents are not prepared, or something should be done.

3, pay attention to the role of employees.

Exhibitors spend a lot of time, money and energy in organizing exhibitors. They are often featured with only a few printed catalogues. The temporary booth group is dressed in beautiful clothes, only responsible for delivering materials and collecting business cards. As a matter of fact, these people are special envoys for exhibitors. They should be informed of their purpose, contents and expectations in advance, so as to allocate appropriate jobs for them. A well-trained, skilled employee will help build a company's image of unity and professionality and enhance the company's position in the eyes of the audience.

4, pay attention to the needs of professional audiences.

Exhibitors generally feel obligated to provide information for the audience, but ignore their real needs. The audience may miss some important information because of lack of questioning skills. To avoid this problem, it is necessary to conduct training and preparation before exhibition, not only for general etiquette and training of company's product knowledge, but also for pertinent knowledge of important customers' information and competitors' information.

5. Good at collecting information.

To achieve the purpose of exhibiting, it is not enough to show itself to the audience. It is important that people who participate in organizing exhibitions need to be willing to talk with strangers and understand their needs. It is not necessary to take advantage of the great opportunities to understand the development of the whole industry, the marketing tactics of competitors and the key points of research and development.

6. Familiar with product demonstration technology.

Exhibitors must master the demonstration technology of products. Exhibitors should communicate with all the staff before the opening ceremony, whether they are staff members or temporary employees. These people should familiarise themselves with the display and display of the exhibits. It is better to know the time of listing and the pricing of the products for consumer exhibits. Foreign companies attach great importance to training in this area. There is also a 3D software specially designed for pre exhibition training. Exhibitors can input information about the horizon. When the horizon has not been set up, employees can understand the information of layer distribution and product display through computer simulation.

7, follow-up work after the exhibition can not be delayed.

After the exhibition, there is often a slack mentality. Just like a hard battle, I just want to rest. This is a taboo for exhibitors. Neglecting the follow-up work after the exhibition will only make the previous efforts work. Exhibitors should set up a timetable before the opening of the exhibition so that they can follow up daily and arrange for professional staff to be responsible. Timely follow-up will enable customers to feel the sincerity of the company and help exhibitors to know how many orders can be executed during the exhibition.

8, do a good job in the evaluation of the whole exhibition.

The exhibitions are different. Every exhibition has its advantages and disadvantages. There are always some areas to be improved. After the exhibition is over, exhibitors will work together with employees to make an assessment. The assessment includes two aspects, one is the evaluation of the exhibition, analyzes whether the exhibition is in line with the requirements of the company, then it should continue to participate in the exhibition, increase investment and not abandon it: two, it is to assess the work of exhibitors, what aspects to do well, to maintain in the future, what problems to be improved, and so on.