Creative Exhibition Design Opens Doors For Enterprises

　　 Exhibition and installation It's an exhibition. Exhibitors Through the design of the booth to highlight the corporate image and products, it is a special decoration which combines sound, light, electricity and special materials. It also includes knowledge and art of mechanics, architecture and so on. Modern and international exhibition should reflect the cumulative effect of enterprise and product culture and advertising. We should also pay attention to publicizing the individuality of enterprises and products, and at the same time, while promoting individuality, we should put forward forward-looking technological awareness and cultural sense for enterprises or products. Therefore, good exhibition will greatly enhance the modern connotation and cultural details of enterprises or products.

Exhibition and installation Creative enterprise Publicity of individuality

Creativity can be regarded as the main feature of modern enterprise publicity and exhibition. The success of creativity lies in the publicity of individuality. The more personality we have, the more impact we can give to people, the shock of people, the unforgettable memories, so as to bring the most effective market into play and achieve the most effective market communication. The publicity of this personality involves the orientation of form, the imagination of space, the choice of materials, the peculiar structure, the treatment of colors and the novelty of methods. In other words, the unique form, color, technology, and style of the booth should be organically integrated so as to form a complete personality of the enterprise or exhibits.

Creative exhibition design opens doors for enterprises

The individuation of the booth is to highlight the individuality of the enterprise or product. The "personality" here is no longer the traditional enterprise or product characteristics and enterprise or product culture, but the social value of enterprises or products or the connotation of enterprises and products. It requires the exhibition art to have the concept of the times, including new comprehensive concept, humanistic concept, space-time concept and ecological concept. These ideas are embedded in every cell in the booth design.

For example, in the 2001 international watch and clock exhibition, Shenzhen Zhong Shi Exhibition Co., Ltd. designed the booth for Tianma Ferry (Hongkong) Co., Ltd. (see Figure 1). From top to bottom, from the whole to the part, from the macro to the micro, many times used the shape of the bare dial, supplemented by exaggerated and deformed pins, which greatly promoted the space-time sensation of the clock industry's rapid development. At the same time, it also symbolizes the limitless space of the development of the Tianma Ferry Company by means of the non closed circular and half arc brackets. Time and space continue to flow, while bell watch industry and tianmadu company are naturally developing to the future. The booth was awarded the best Silver Award in the exhibition.

With the openness, permeability, fluidity, plasticity and organic properties of the optical torch technology (Shenzhen) Co., Ltd., the designer has been greatly impressed by the sense of optical fiber cable and the shape of space sensation, and the effective application of modern acoustic optical transmission and network technology has greatly expanded the expression space and display means of hi-tech concept, which is refreshing.