No Cost Reduction For Exhibitors

Every sophisticated person.

1, ensure the stability and continuity of work.

This is a magic weapon to win the exhibition. A senior market communications manager believes that exhibitors must ensure the relevance between exhibitions year after year.

If we do not pay attention to this rule, the work will be full of uncertainty.

After the exhibition, tracking customers will let you know what exhibitions are high returns, and what exhibitions you can not attend.

If exhibitors do not track customer information once, then next time it may take several years to recover this information and spend hundreds of thousands of dollars.

2. A high level sales team meeting.

This is a very crucial experience. As exhibitors, we must spend time with customers.

It is not possible to cut down on meeting opportunities between customers and your management, key salesmen and marketing personnel.

Trade fairs are an effective way to communicate with customers.

For example, at the Comdex exhibition, Intel's market analysts have to interview more than 100 customers from around the world.

If you want to send a top management to the place where the customer is located, the average trip cost about 5000 dollars.

On Comdex, a manager can meet 25 important customers, which can save about $100 thousand.

It is hard to estimate how much money a company can meet at a fair meeting with its customers.

Imagine how much money would be saved if 10 top executives met with 100 customers at the exhibition.

So, the trade show is a cheap opportunity to get in touch with customers.

3, the key products display and promotion costs are indispensable.

The release and publicity expenses of key product information are indispensable.

The exhibition site is an important place to release product information.

Of course, the news media can do this, but customers can not see products with their own eyes, nor can they experience new products in person.

However, not all exhibitions can make customers have an intuitive understanding of the company and the company's products.

Experienced exhibitors spend a lot of money on trained professionals. They can display the star products in the most effective way and get the most feedback at the least time. This budget is uneconomical.

4, hospitality customers

Making your customers happy at the exhibition is one of the main reasons for exhibiting.

So the hospitality of customers is indispensable.

Exhibitors may need to hold some cocktail parties or activities to reinforce their contacts with customers.

A exhibitor said, "customers are the reasons for our participation and our reason for doing business."