How To Capture Business Opportunities In The Market Gap?

"There are many markets in big industries.

It is believed that many people have longed for entrepreneurship, but for most people, this is only a dream.

In fact, in the increasingly fierce competition,

Then, how can we find our own market blank? The book "starting a business in the blank" has provided some fruitful suggestions for us.

This book not only introduces the whole process of planning and creating a new crack enterprise, including 11 aspects, including what is the gap, how to distinguish the merits and disadvantages of the gap, how to find good business creation, how to protect the creativity of the crevice enterprise, and the basic steps to create a crack enterprise, but also lists a large number of market gaps and successful cases that have been discovered in the hope of pointing out a feasible way for the successful entrepreneurship of the readers.

In the book, author Sander provides us with a completely new business idea, that is, in an existing market.

That is to say, a gap is a field where you can create your own business, and can avoid any troubles and defects that any entrepreneur can enter.

And the related gap enterprises are enterprises that can meet the needs of the gap market and make money.

Crack companies are the most sought after by entrepreneurs, but it is not easy to find them.

The gap market may not be easy to perceive, which requires entrepreneurs to discover, expand, expand and monopolize.

Before creating a niche enterprise, the biggest challenge and risk you face is to identify and determine the gap correctly. This requires you to carefully evaluate and determine the scale of the market.

Once the gap you find is not a continuous and clear market segmentation, it is not big enough to bring enough profits to the enterprise, so your business will probably be eliminated by the market.

Therefore, identifying gaps is very important for entrepreneurs.

Nowadays, many people have found their own market gaps and created successful enterprises.

Seasona company founded by Dunna Johnson is a typical crack enterprise.

The company's mission is described as: "provide quality products and information for women with premenstrual syndrome, quasi menopausal syndrome and menopausal syndrome, so as to help them recuperate."

The flagship product of her company is a balanced hormone cream product that can be easily and quickly purchased from the company's online store.

Duna's gap enterprise is built on the basis of women's special physiological stage for medicine and cosmetics.

Like the home, China's largest economic chain hotel brand has caught gaps in the seemingly successful market, and has developed its own commercial layout.

Ji Qiceng, the founder of the house, so compared with the market opportunity: "a glass bottle filled with big stones seems to have no space. In fact, there are a lot of pebbles between the spaces between the big stones, and then you can still fill the fine sand in the crevice of the small stones."

For a long time, the market structure of the hotel industry is unreasonable, and its services are mainly concentrated in two parts: the high-end and the low end, and the cheap and clean small and medium-sized hotels are seriously lacking.

As a home, we discovered the blank market with large consumer groups such as ordinary tourists, business guests, white-collar workers and so on.

From the end of June 2002 to the end of 2006, as the family spent more than 4 years, it has gone through nearly 10 years of other hotels. It has become the fastest growing and most expensive economic chain brand in China.

As the author said in the book, "there are many market gaps in big industries. Once you find the right market gaps, you will seize the opportunity to create a sustainable and profitable business."

From these examples, we can see that as long as you find the right gap, you can easily find customers in one area, and you can get in touch with these customers without spending money or spending less.