How Do Garment Agents Do Business Safety?

Today's

So how can clothing agents not invest in safety?

First of all, safety investment must first get real evidence.

A lot of clothing brands are "making a difference" on the fabric, and the samples are made of imported fabrics, but when they are "big goods", they reduce the cost and copy the imported materials in China.

Although the "shape", but the largest gap between domestic fabrics and imported fabrics is that the texture and color sense can not be compared with imported materials, followed by finishing technology, hand feeling and fat light is not good.

Of course, some black hearted brand dealers will also charge new products in stock, and offer discounts to agents by means of provincial technology and accessories.

Of course, one situation is understandable.

Part of the fabric has a certain "cylinder difference", if it is within the standard, and does not affect sales, agents are understandable.

Another case is that the sample size of the order will be 20%-30% more than that of the actual order. The goods ordered by the agent may be more personalized and not enough to order.

This is often encountered in the original work of the author. The honest brand chamber of Commerce will take the initiative to discuss with the agents. Of course, some brands will be "stealing the cards".

Therefore, the agent must take pictures of the sample, preferably if the fabric or sample is sealed.

Otherwise, you can't get the difference evidence between the original sample and the big goods, so you can only eat it.

Secondly, safety investment must protect good margin.

A lot of clothing brand dealers claim that they are exempt from affiliation fees, but when they end up, they feel that they are losing money. They always want to make up for it, so they refuse to refund their customers' margin with the clothes agency's "selling goods", "privately raising the price", "the discount rate is too large" and so on.

To deal with this situation, the key is to make careful deliberation when signing the agency contract in the early stage, and it can not be seen as "no breach of contract, such as the presence of a garment agent," and so on. This seems to be a pain in the face. In fact, the implied terms are confused and must be changed to "if there is a major breach of the OEM, the deposit will not be refunded".

Otherwise, the contract terms will not support you if you are lawsuits.

Of course, clothing agents should also restrain their behavior, so that clothing brands should not be caught.

We should seriously read about problems that are prone to contradictions and rectification.

Agent VS brand is like playing a game of games. In the game, do not give the game rules to the brand, but participate in it, and dance with the branding company {page_break}.

Thirdly, the security investment should learn to dominate his own destiny

It is a frequent occurrence in the industry.

When a garment agent completes the local sales channel, the clothing brand will terminate the contract without any reason, or change it to self employment or make relatives.

To prevent such a situation, we must first restrict the contract by 3-5 years or even 8-10 years through the agency contract, and two, we must strengthen ourselves.

The so-called "channel is king"! First of all, we need to build a professional team and do well in our performance. After all, the brand owner is also "have milk is a mother!" secondly, we must maintain good market relationship, so long as the store manager "only recognize people do not recognize the brand", the brand business should change horses. What is the last point? If we have the strength, we can carry out multi brand operation, not "put all eggs in one basket". This is not only a restraint on the brand, but also a self-protection measure.

The following three key points should be grasped.

1. contract: we must be "first villain after gentleman", do not lose face, to ensure that there is a dispute in the end, and even fight the lawsuit to have a fair and equitable clause.

2. word of mouth: before we cooperate with brands, we must make use of the relationship between shopping malls, industry associations and original distributors to conduct brand surveys.

In particular, we should be clear about the reputation and quality of brand owners, because most of the clothing brands are private, and the reputation of the boss is the reputation of the brand.

3. channel clearance: strengthening and expanding is the foundation of game playing, and also the watershed of strength and weakness.

If we control the channel and make a reputation in the region, the brand will "live by you".