How To Win Maximum Profits For Clothing Brand Franchisees?

As a professional

The investment cost of shops should be calculated according to the retail price of clothing brands and clothing brand products.

First of all, shop leasing is mainly short-term payment.

In the operation of the rental payment of retail stores, agents have been using the lowest price as the basis of the lease for many years without considering the investment cycle and payment cycle.

In fact, judging from the rental investment cycle of store rents, the most suitable way to invest in the brand rental shops is the short term shop rent payment method.

Although it doesn't matter if the price is high every month, the agent should save the amount of investment in his own hands, lease the shop with the least money, sign the agreement in the form of the fastest rent payment, and do not sign the agreement of long term shop rent, such as the long line rent agreement paid once a year, two years or three years.

On the surface, the rent for a year or two years is low, but in fact, there are great variables in the market's survival and brand changes in the market operation, which can not protect the investment in two or three years.

Therefore, it is the first cost accounting principle and concept to strive for the time difference of store rentals in the investment link.

After the operation of the whole store, the cost of decoration accounted for 10%-20% of the total investment of a single store, and the decoration of shops became a very important risk investment link.

Over the years, agents have refused and counterbalanced for various reasons. But since 2006, with the increasing popularity of terminal retail stores and the support of professional visual communication, agents and franchisees have been able to accept the high cost of terminal decoration of the brand, and can also invest in the cost and recognition. This is a relatively big change in the past two years.

But there are some overcorrection in store investment, that is, over standard decoration costs are rampant.

In the early stage of shop decoration, the cost is too high, and it is necessary to restore the characteristics of a series of brand standards and visual communication features, such as cost and investment.

In this way, agents and franchisees are required to remove the investment in hardware decoration, and spend all kinds of software decoration costs.

This makes decoration not only for investment, but also for investment and expenditure in the restoration of decorative brand image.

There is no way to save on this cost, and increasingly, agents or franchisees must be careful.

Second, the investment in goods is the biggest expense in the overall retail store investment operation.

It has to pay for the investment of three grade goods, the first is the investment in the early stage, second is the investment in the futures, and the third is the supplementary investment in the operation period. The three stage investment may happen at the same time.

From a proportional perspective, the investment share of 1:2:0.3 is better than the state.

This is the largest amount of investment in retail terminal stores, accounting for 60% of total investment.

Moreover, this investment has a relatively large risk. Often agents and franchisees do not prepare enough funds for the three phase of investment, and the bad timing of payment control will lead to the fragmentation of the investment capital chain, which seriously affects the later orders and supplementary products of retail terminals, and it is the key to cause shop sales to fail.