How Does A Store Catch Customers' Hearts?

Store from

Storefront service is first-rate. Why do we have few patronage customers? The storefront environment is very distinctive and the products are very good. Why is the passenger flow not great? Our salesmen have invited terminal specialists to train, but why is sales still not increasing?

First of all, let's analyze the reasons why your store business is bad.

Shop sales are all about experience.

Many operators who open up new stores in different regions will adopt the old store management mode when they open their stores.

Store sales experience is more limited to the extent of understanding of the industry, but store marketing is relying on the brain, when business experience is not in the effectiveness of the performance, then lost any meaning, if you do not seek marketing changes, only close down.

Expert training is a shortcut.

This is common among many shop operators.

Store sales and business ideas go with the stream.

This is the most common misunderstanding in shop sales. Generally, the latecomers follow the first sign of the same store in the business circle. It is often seen that in a business circle, the shop style shop, shop sales mode and salesperson service level are very similar in the same business format, so that the first one promotes 20 percent off promotions, and second of the third stores will follow 30 percent off and 40 percent off.

So when we stepped into several stores, the decoration style, shop assistants' propaganda and service levels would give us a sense of thousands of people, and couldn't find the best Storefront for us.

Store sales must have big thinking.

General shop operators will be limited to the solution of the current problem when they sell the store, such as to increase the traffic volume, send out some promotional leaflets or advertise on the website. This is a traditional trick, and it is impossible to arouse the interest of customers quickly. It is impossible to remember the point of marketing: "the bigger the better," of course, it is not blind to do so, but to widen the thinking and to broaden the mind. We have opened an important national forum for the operation of Arthur locks in Hunan. The business and authority are all there.

Of course, there are different problems in every shop.

There is also a need for specific analysis. Here are some sales tips.

Store sales skills 1, control salesperson turnover rate

Any store will face the problem of the loss of the salesperson. The nature of the work and the restrictions on the age of the employees are the reality of the loss of the salesperson, but the high turnover rate of the salesperson will have a great impact on the sales of the store.

Store sales skills 2, "mercy" and "rule", implement humanized management.

The service standards formulated by the salesmen must be observed and strictly adhered to in principle. In order to make the whole team orderly and standardized, such as daily attendance, the submission of various forms of reports, the labor discipline at the scene, etc., it is necessary to comply with the staff management system and not to be soft on the punishment; on the other hand, the salesperson is also an ordinary person, paying close attention to his ideological trend. The mood of the salesperson directly affects the sales enthusiasm of the storefront, and helps and cares for the salespersons who are having difficulties in their lives, which reflects the humanization of management.

Store sales skills 3, store manager responsibility system

In a storefront, the role of a store manager can not be ignored. He is the core of a store.

He is responsible for personnel, goods, health, display and sales.

Therefore, if we want to increase store sales, we should start with managing the store manager.

Store sales skills 4, shop assistants standing waiting, is unable to recruit customers.

When the shop assistant opens the door, he prepares his work, stands in a single word or stands in the middle of the shop. This waits for the customer's posture, the owner's consciousness is very strong, the sales expectation is very strong, and the customer is caught in the line of vision of the shop assistant.

Shop sales skills 5, too enthusiastic will drive customers away.

Some customers who have not yet decided what to buy are especially sensitive to the behavior of the shop assistants. If they are actively received, they will soon go away.

Store sales skills 6, must have an inner smile.

For customers, it is better for a salesperson to laugh than to laugh.