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Fig &Nbsp: A Pleasant Reason -- Interview With Yang Suhong, Vice President Of FIOCCO Fashion Brand In Ningbo

2010/12/4 8:35:00 67

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Yang Suhong Vice President Of Ningbo Fashion Brand FIOCCO

Walking into Tianyi Square

FIOCCO brand store

The elegant shop color quickly brought the noisy urban background to tranquility.

FIOCCO women's wear

The elegant simplicity and unique charm lie in its perfect combination of fashion creativity and business elements.

Introduction of European classic version

High-grade fabric

The cutting combination of inner texture, meticulous production, exquisite workmanship and outstanding quality have inherited the FIOCCO brand's consistent idea and brought Italy elements into China.

FIOCCO brand

Vice President

Yang Su Hong

It seems that the time is right now.

Metamorphosis in 4 years

Ningbo has always been

China's clothing market

It has never been short of large garment enterprises.

Famous clothing brand

。

But in

Ningbo garment industry

In terms of independent brands, men's clothing is still dominant and women's clothing is in a weaker position. Among them, women's clothing products are mainly middle and low end, casual wear and so on.

In this case, in 2006, when the FIOCCO brand was introduced and formally launched in the domestic market, it was based on high-end and positioned in the business fashion.

haute couture

Market segmentation, to build "China's top women's clothing brand" as an example.

FIOCCO brand

The power source and vision of growth.

In 2007,

FIOCCO

Debut

International Fashion Festival

Ningbo's local media and domestic clothing professional media have reported on the industry.

In 2008, after 2 years of market running, FIOCCO became more mature.

Design,

Marketing means have been greatly improved.

During the Ningbo Shopping Festival in 2009, FIOCCO, as the representative of Ningbo's local senior women's wear brand image, was invited to hold the 2009 autumn and winter fashion show and received wide acclaim.

In 2010,

FIOCCO at the fourteenth Ningbo international clothing and Accessories Fair

It has continued the noble and elegant European style, and has launched hundreds of costumes to keep pace with the trend of international brands.

Fabric, color, style

Perfectly integrated into one body, elegant fashion, this great theme shows no doubt, so that every guest present enjoys a visual feast.

From the first store to the first tier city in the country.

FIOCCO brand

For 4 years,

FIOCCO brand

The development has undergone a process of continuous upgrading and pformation.

International popularity is not far from China.

Ningbo, known as the "Ming state", has a long history and a rich cultural atmosphere. It is also an important trading port, the famous birthplace of Hong Bang tailors.

Modern Ningbo is also the famous clothing capital of China: the city of fashion.

Located in the thick "Dongqian Lake tourist resort" of Ningbo humanities, Limited by Share Ltd, the founder and growth of the Limited by Share Ltd, has attracted the attention of the local government in the past 18 years.

Seiko quality and overseas brand service development.

FIOCCO senior women's wear brand

Driven by Italy's European fashion culture background, it actively promotes women's elegance and confidence in the business realm.

Strict control of quantity production, customized service, and implementation of brand market.

haute couture

The benchmarking VIP service for clothing brings unique experience to white collar women.

Exactly

FIOCCO

The continuous interpretation of the splendid Chinese dress and the appropriate fashion business concept have attracted the recognition of domestic consumers.

Top fashion brands in the world

The everlasting example proves that design is the core and soul of the brand.

Based on the European fashion trend, learn from the successful experience of international brands.

FIOCCO

It is costly to design and brand culture.

That's exactly what it is.

FIOCCO women's wear

In the short 4 years, not only the domestic market has been developed smoothly, the brand reputation and reputation have been rapidly improved, and it has become the key reason for the leading brand of Ningbo's advanced women's wear.

In 2008, Ningbo Jiangdong District senior women's clothing technology research and Development Center settled in Fig group, and is now declaring the title of Ningbo municipal R & D technology center.

At the same time, FIOCCO has been recognized as a famous brand in Ningbo.

In 2009, a famous designer from Italy came to join us.

FIOCCO brand

。

She used to be

CK, Valentino

And other international brand design, joining FIOCCO will lead the design of the 2010 autumn winter series.

This has added another heavyweight international top designer to FIOCCO.

In fact, there are no strict international and domestic differences in Yang Suhong's philosophy.

She said, "who says there is no international consumer in China?

Sales of luxury goods proved last year.

The quality demand of internationalization is determined by the market, and the clothing brand should go along with the trend.