10 Years Of Luxury Brand China Memorabilia

Over the past ten years, luxury goods have changed from simple purchase and possession to cultural stories behind them.

Luxury goods begin to outweigh the material and reach the level they want.

In a word, the process of luxury entering the Chinese market is also the process of bringing the culture carried by the brand to China and finding the resonusers here.

In just ten years, China has rapidly passed the enlightening Star Wars era, the blowout date and the financial crisis.

2000 Richemont (ex peak) acquisition of Shanghai Tang (Shanghai)

In 1994, Deng Yongqiang of Hongkong opened his first Shanghai store in Hongkong.

In 2000, the brand was acquired by Richemont, a luxury group, and became the first Chinese local brand to enter the international luxury group.

When western fashion almost swept across China, it provided a Chinese style international fashion, so that thousands of women wore cheongsam to attend various occasions.

The main source of inspiration for its design is the old Shanghai sentiment of the 30s of last century, which successfully built Shanghai into the leading international fashion lifestyle brand. Now there are forty boutiques in the world.

In 2000, Versace (Versace) officially came to China.

In the more than 10 years after Mr. Versace assassinated, the legendary brand, like its founder, finally came to China.

But she came a little late. At this time, China already had too many luxury brands.

But it still partitioned a Chinese market with powerful strength.

In 2000, Vacheron Constantin (Vacheron Constantin) came to China.

One of the ten most famous Swiss watches in China is the first store in the new Dongan market of Wangfujing street, Beijing.

In 2001, Tiffany (Tiffany) opened shop in China.

It is certain that although Tiffany came to China in 2001, Audrey Hepburn's elegant life is a brand that many Chinese women want to experience.

First China Bank of Giorgio Armani in April 2004

In April 14, 2004, Italy's famous fashion designer and fashion giant Giorgio Armani (Giorgio Armani) arrived in Beijing and began a week's first trip to China.

After staying at Xpu Ha Palace Hotel in Beijing, he didn't even get jet lag and came to visit the Forbidden City.

Later, he participated in the opening ceremony and fashion show of the 1100 square meter Giorgio Armani flagship store in the Bund, Shanghai on 17 May, and met face-to-face with Chinese journalists. Then he went to Hongkong to hold the fashion of 2004 autumn and winter series.

May 2004 Cartier (Cartire) Shanghai Museum Exhibition

In May 2004, Cartire held the Cartire Art Treasures Exhibition at the Shanghai Museum. The exhibition lasted for 2 months.

Cartire's collection of treasures and some contemporary masterpieces borrowed from private collectors are exhibited, many of which are for the first time to be shown to the public.

Including Cartire's treasures from the Duchess of Windsor, the legendary historical figure, from 1930s to 60s, including her favorite sapphire leopard brooch. In 1928, the largest diamond necklace in the history of global jewelry, created by Patiala, India, and the 19 crowns ordered by King George V in the world.

Chinese audiences first appreciated the world's top luxury jewellery and clocks and masterpieces. 500 Cartire VIPs and friends from all over the world came together to celebrate the brand's popularity in China.

September 2004 "Richemont" group Temple "clock miracle"

The Franco Cologni as the representative of the group of peaks, held the exhibition of "the clockwork miracle" in the Beijing labor people's Cultural Palace (Tai Miao).

The exhibition will reappear the development history of advanced clocks for centuries, show the exquisite craftsmanship and exquisite works of clocks and watches, as well as master clocks, enamel craftsmen, sculptors and jewel inlaid masters to show the stunt to the public. With the help of their superb skills, the the Imperial Palace Museum of Beijing has repaired a clock antique in the Forbidden City.

This is the first time that the ten clocks and watches brands of the group will gather in China to show their masterpieces of high quality technology.

These ten brands are: Langer, celebrities, Cartire, Dunhill, Wan Guobiao, Jaeger Le Coulter, MontBlanc, pan Na Hai, count and Vacheron Constantin.

Patek Philippe stores in 2005 settled in Shanghai

Even a hundred years ago, we could find traces of Patek Philippe watches in China. But in fact, it wasn't until September 16, 2005 that Patek Philippe, the world's ten largest watch, came to China and settled in the Bund, Shanghai, No. 18, which is the third largest store in the world after Geneva and Paris.

Valentino came to China in 2005.

When Valentino opened its first store in Beijing Oriental new world in 2005, people really saw the strength of the Italy national treasure designer.

For many years, the fascination of various "Valentino" is pursuing its shadow.

May 2005 Prada Shanghai skirt show

The first exhibition of Waist Down skirt show began in 2004-2005 years and was held in Prada Epicenter in Aoyama District, Tokyo.

The second stop of the global tour is the famous the Peace Hotel in Shanghai. At the same time, it is faced with the beautiful the Bund with historical atmosphere and Pudong New Area, which is full of modern flavor.

The Waist Down skirt show is a unique exhibition dedicated to the skirt. As the name of the exhibition shows, the skirt conveys the beautiful legend beneath the waist of women.

In this exhibition, all the gorgeous ideas that can be integrated into the skirt are fully displayed in the unparalleled dresses of Miuccia Prada, which have been carefully selected from the Prada first season clothing series.

Immediately after the movie hit by "devil wearing Prada", Prada became the authoritative choice of the fashion kingdom, and became the brand that Chinese fashion FANS explored the secret of fashion.

In May 2006, Rolex (Rolex) came to Beijing.

Rolex opened its first store in Beijing Oriental Plaza, which is famous for its classic "Oyster" watches.

October 2007 Fendi (Fendi) the Great Wall show

On the evening of October 19, 2007, the flag of double F signs was raised on both sides of Beacon Tower on Ju Yong Guan. Karl Lagerfeld took Fendi (Fendi) 08 years of spring and summer fashion to the Great Wall, the great historical and cultural legacy of mankind.

Lagerfeld said that when he painted the logo 40 years ago, he could not imagine that it would spread over the Great Wall one day.

This time he used 88 models, many of which were Chinese models, and many of them were clothes that had just been shown in fashion week in Milan.

It cost 10 million dollars, luxurious and dreamy, so that Fendi brand is known to Chinese people.

Fendi LVMH chairman Bernard Arnault said why she chose the Great Wall as a show: "because in the next 25 years, this will be the fastest growth point of the world economy, and Fendi hopes to occupy a place in this country."

October 2008 Alfred Dunhill (Dunhill) Shanghai home

In 1993, Dunhill first landed in Shanghai.

In 2008, Dunhill built its third "Dunhill home" in Shanghai, Huaihailu Road, 796, the first in London and second in Tokyo.

The renovation of the new Dunhill Shanghai home is surrounded by a beautiful English garden. The brand provides an unforgettable retail experience for guests, including British advanced customization, personal appearance and personal concierge service, and also set up high-end restaurants and bars.

The top British luxury brand of men's wear and accessories has launched an exclusive concept of luxury lifestyle, integrating contemporary men's tastes, life aspirations and experiential retail concepts.

For most retail stores that only have retail functions, the multi-functional Dunhill home is especially attractive to Chinese people.

In 2008 10-11, Rolex held its first exhibition in China.

From October 28, 2008 to November 3rd, Rolex held a week of Rolex brand story activities at the Financial Street International Conference Center in Beijing, and five spire on Rolex's crown were pformed into different theme exhibition halls.

The five topics are: classic heritage, excellent performance, oyster experience, appreciation Gallery, achievement partner.

As the first exhibition to be held in China, it has continued Rolex's low-key style, and only invited guests to share Rolex's brand history.

This is a brand experience consisting of rich multimedia elements. The scene is full of plasma display screen, multi touch screen used to display interactive animation, and 330 degree video projection. It will lead the distinguished guests from behind the scenes of the watch production, and gradually understand the areas that have not yet been revealed.

In June 2009, Gucci Shanghai flagship store opened Frida Giannini China bank.

In June 6, 2009, Gucci opened a new flagship store in Jinying International Shopping Plaza, Shanghai, covering an area of 1600 square meters. It is located at the confluence of Nanjing West Road and North Shaanxi Road. It is called the golden section of Shanghai. The brand design director, Frida Giannini, is at the opening scene.

This is Frida's first trip to China. He visited the poor and weak children who were being treated in Beijing Ridiant Children's Eye Hospital in Beijing. After interacting with children, he also accepted the China children's Youth Foundation on behalf of Gucci. It was awarded the "China children's public star enterprise" award in recognition of Gucci's continuous charity in China.

September 2009 Cartire the Imperial Palace Treasures Exhibition

Following the exhibition of the Shanghai Museum 5 years ago, the "Cartire treasures Art Exhibition" once again came to China. The exhibition site was selected at the highest standard art hall in China - the Meridian Gate exhibition hall of the the Imperial Palace Museum in Beijing.

From September 5, 2009 to November 22nd, there were 346 antique treasures selected from the Cartire art collection series.

In addition to jewelry, watches, timepieces and accessories, precious design manuscripts, archival documents, and Cartire plaster modules will be displayed at the same time.

The profound origin of Cartire and European royalty and the eternal charm of treasure art are displayed in these classic exhibits.

Some collections also reflect the influence of Chinese culture on the creation of Cartire. A variety of jewellery works full of Chinese elements are the perfect crystallization of Cartire's eastern and Western decorative art. They identify the hundred years of love between Cartire and China, and also the deepest praise of the global luxury industry for Chinese civilization and art.

December 2009, Chanel "Shanghai Paris" advanced custom show.

In December 5th, Chanel's "Shanghai Paris" high quality custom show went down the Huangpu park on the Huangpu river. It was relying on the huge barge of 85 feet long on the Huangpu River to set up a conference venue that could hold 800 people. The best nightscape of the city's colorful nightscape became the best background for T.

"Barges will be a new decoration for the conference," Karl Lagerfeld went to Shanghai to hold a big press conference. "We don't want to do what we have done before, that's not the style of Chanel."

Meanwhile, Chanel opened the grand flagship store of 480 square meters at The Peninsula Hotel in the Bund, Shanghai.

April 2010, the Clavin Klein brand is released in 2010 and autumn and winter.

On the evening of April 16th, the peninsula 1919, which is far from the creative park of Wusong estuary in Shanghai, Huangpu River, is different from what it used to be. The cotton spinning factory once assembled the Eva Mendes, the Japanese soccer star Momoka Ezu, the Korean movie star Jeong Lim, the Taiwan idol idol Ethan Ruan, the supermodel cuckoo, Liu Wen and the famous mainland film and TV actor Liu Ye.

Calvin Klein showed its autumn and winter in 2010, which is also the first time that Calvin Klein has gathered all its brands in the same fashion show since 1994.

Calvin Klein Collection creative director Francisco Costa, chairman and chief operating officer Tom Murry came to Shanghai to preside over the large fashion show with more than 70 models.

In April 2010, LV Shanghai double stores opened together.

French brand Louis Weedon (LOUIS VUITTON) has always been fastidious about opening flagship stores. In April 28th, on the eve of the opening of the Expo, LV opened 2 flagship stores on the same day in Shanghai. This kind of "double shop with the same city on the same day" is also unprecedented in the history of LV.

So far, 3 of the 7 flagship stores in mainland China have been on the Huangpu River in Shanghai, LV.

The Huaihai flagship store, located in Huaihailu Road Business District of Shanghai, is built by the LED of more than 42000 Louis Vuitton MONOGRAM flower decoration. The store is connected to the one or two storey by the "staircase" rotating staircase. The flagship store in Pudong Lujiazui financial district is built with the huge glass material with the etched relief LV capital letter as the design concept, combined with the LED screen to build, especially at night.

Various private salon concepts are designed in the shops, and LV collection artists are hung on the ceiling.

In May 2010, Dior (Dior) released the 2011 early spring series in the Bund, Shanghai.

On the evening of May 15th, the Christian Dior Cruise 2011 conference wrapped up a section of Linjiang River in the Bund, and numerous stars came in to attract numerous onlookers. The white tent, which could only accommodate 500 people, invited nearly a thousand celebrity media and VIP guests. The hall of the conference hall was full of people, and a large number of media and VIP guests were left out of the field.

Before the show, a small movie directed by John Galliano was the same as a little movie directed by Karl Lagerfeld of Chanel on the riverside of Huangpu.

May 2010, Swatch the Peace Hotel Arts Center officially opened.

In May 26th, the Swatch the Peace Hotel Art Center was officially opened. Its business philosophy is unique: it integrates retail space with hotel functions, invites artists to come here to live and create.

The four representative brands of Swatch group, Breguet, Blancpain, OMEGA (Omega) and Swatch (Swatch), each have their own flagship stores on the first floor of the hotel.

Swatch Hayek, President of the group, visited the scene.

July 2010, Zegna (Zegna) centennial celebration

On the evening of July 8th, Zegna's two brands, Ermenegildo Zegna and Z Zegna, held a series of 2010 autumn and winter releases at the Shanghai concert hall. The fourth generations of the family, Gildo, Paolo and Anna Zegna, gave a curtain call after the conference to commemorate the one hundred glorious years that Zegna has gone through 1910 to 2010 years.

Although the temperature of the show is as high as more than 30 degrees Celsius, hundreds of guests are still sweating on this hot summer night to enjoy the display of male models wrapped in heavy winter clothes.

At the same time, the brand and other well-known luxury brands have jointly launched a series of limited edition products of Zegna centennial celebration.