Apparel Group Buying Market Analysis Of &Nbsp; &Nbsp; Difficult To Make The Biggest Disadvantage.
Recently, the domestic Internet has been blowing up a group buying wind. Large and small group buying websites have sprung up like mushrooms.
According to incomplete statistics, at present, there are about more than 400 group buying websites in China, and Internet bigwigs are also buying group buying channels.
Group buying or group buying? As for fast food and entertainment in food, beauty, fitness, and so on, when the "low group buying wind" is blowing fiercely, clothing as a fast moving consumer goods also joined the group buying industry.
Fashion group buying
What are they?
advantage
and
Inferiority
What about it?
High priced clothing expedites group buying business
Various factors have led to higher prices this year than in previous years.
In order to save money, smart citizens began buying online cashmere sweaters, thermal underwear and so on.
Online group buying has become the preferred way of consumption for 80 or 90s. It is quietly changing people's consumption concept.
Online buying a group buying winter clothing wind.
Group buying fever is a combination of consumption and businesses, platforms and so on.
In terms of consumption, clothing in shopping malls and stores is too expensive. In the era of inflation, seeking cheap and high-quality clothing has become the most popular consumer trend.
Group buying can buy cheap clothing products through large purchases, so consumers are enthusiastic.
For clothing businesses, they can sell their clothes in bulk by participating in group buying activities.
Although the selling price may be a little lower, the clothing business can find its profits in terms of sales volume.
Moreover, large-scale group buying can help clothing businesses to speed up the sales process and speed up the flow of capital chain. Why not?
On the other hand, the large number of group buying websites also provide the most direct platform for group buying.
In March this year, the first group purchase website was launched in China. Then hundreds of large and small businesses were sprung up, including single group purchase websites and classified information platforms.
Group buying websites usually provide only one commodity everyday, involving Chinese and Western food, movie theaters, hairdressing, beauty, KTV, outdoor sports, clothing and so on.
Although there are reports that the group buying website has already carried out the shuffle stage, there are still many funds flowing into the group buying website.
Group buying website is "stage", there are many stages. As dancers, consumers and clothing businesses naturally get more.
At present, the average discount of various group buying websites is mostly around seventy percent off, and the huge price diving space attracts many consumers to devote themselves to it.
Advantages of clothing group buying
Clothing belongs to fast moving consumer goods, especially in today's accelerated fashion replacement era. Consumers are spending more on clothing consumption.
One of the advantages of clothing group buying is the low price, which is the biggest advantage of group buying.
The second advantage of clothing group buying is the flexibility of organization. Whether in time or cost, stores and stores are far behind.
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Disadvantages of clothing group buying: "difficult to adjust"
Group buying activities such as eating, drinking and playing are suitable for any age group, any occupation and any taste consumer.
These low price experience activities are easy to form attraction among netizens of different hobbies and habits.
And consumer activities such as home appliances, digital products, decorative materials, furniture, jewelry, wedding series and so on will also have a well recognized brand of good reputation. Some brands will form a monopoly in the industry in the public's impression. As long as they are in the "monopoly" range, people will appear to be especially "buying".
Although there are many kinds of footwear, sports brands such as Nike, Adidas and back to back have become the "unified standard" of mass consumption in the "difficult to adjust" situation.
Among the factors that support group buying activities, the volume of group purchases is one of the most important conditions.
Each person's aesthetic needs are different, and the styles of alternative clothes are more than tens of thousands. It is difficult to find a style that is suitable for both young and old. Therefore, it is the biggest obstacle to find out the clothing styles that can attract customers to reach group buying volume in the huge and tedious fashion style.
In addition, group buying clothing may increase consumers' chance of bumping into shirts, and it is indeed a very embarrassing thing to encounter bump shirts.
Clothes that look beautiful on the web may not be satisfactory in real life.
What is lacking in clothing is a widely recognized style, which is also an important problem for apparel group buying.
Sports style or breakthrough of clothing group buying
How to find a clothing online shopping product? The standard is to find a fashion that suits people's taste. Sports costumes, such as sports shorts and sports T-shirts, serve as a dress redemption.
It is possible to mobilize the recognition of some well-known sports brands such as Nike and Adi to achieve a group buying guarantee.
At present, the clothing group buying business is relatively hot. As the latest product of group buying, the problem of group buying of clothing will depend on the adjustment of participants to find the best solution in practice.
Noun explanation:
Online group buying is a way of shopping that consumers who know or do not know join together to increase bargaining power with merchants so as to get the best price.
According to the principle of small profits but quick turnover and high price, merchants can offer group purchase discount below retail price and quality service that can not be purchased separately.
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