Shareholders And Users &Nbsp; Which Is More Important?

Let's see the 3Q war.

The distance between China Internet Corporation and innovation is not close to our expectations. They are more likely to invest in the temptation of market share and have not yet embarked on the difficult path of continuous innovation.

After growing up

The Internet industry has given countless entrepreneurs the opportunity to move from scratch to monopolistic giants, and this process has been greatly shortened.

In the Chinese Internet "learning era" of portals and search engines, China has large companies such as Sina, Sohu and Baidu; while online games, instant messaging and e-commerce are more suitable for localization of Chinese users than the top two business models, they have better imitated the creativity of similar websites abroad and better implemented the "free mode".

Tencent QQ is modeled after ICQ. However, it has developed hundreds of applications for Chinese users, and has adopted the mode of free basic software and value-added services to collect huge user platforms.

In fact, there is a similar situation in Chinese and foreign IT industry, that is, small companies are more likely to innovate, while large companies are more "innovative inertia", and large companies are easy to stifle the innovative achievements of small companies, which is even more serious in China.

Taking Google as an example, the development of search engine technology is later than that of YAHOO. However, with its more focused development and technological innovation, it has monopolized most of the world's search engine market in five years.

But after becoming bigger, Google's innovation ability is no longer dazzling.

Its latest applications such as social networking sites and micro-blog platforms are still unable to surpass Facebook, Twitter and other small companies.

But there are many innovative attempts at Google, such as the digital library program, the development of Google TV, and so on.

By contrast, the attempt and motivation of China's Internet innovation is still insufficient.

Several big internet giants are trying to compete with the existing businesses through horizontal platforms.

For example, NetEase, Sohu and Tencent have entered online games, group buying and micro-blog.

The Tencent's accusations are coming with this contrast.

Tencent entered the online game market and achieved the first in a few years. This has not been criticized by the industry. Micro-blog, social networking and even various clients of Tencent are already "third layers" and even "fourth levels" innovation.

Some new models have already been produced in the United States, and China's small websites have been localized to imitate the second wave. The big website has also gone on to imitate the exploration of small websites for third waves. At this time, the Tencent finally followed them, so that the websites previously laid out were very depressed.

Recently, a large number of Tencent's client products such as input method, security antivirus, downloading and audio-video playing software, and mobile Internet browsers involve a large number of start-up companies such as 360, thunderstorm, storm video and audio, excellent view and 3G portal. These companies think Tencent is "hiding" behind them, waiting for their own market heat to rise, then choose products for their own development.

It is widely believed that such a large platform company chooses to "pull the trigger" behind the startup company, rather than join the battle when the market starts to rise, lacking the "competitive demeanor".

The only way to balance the monopoly of Internet companies is innovation.

The demand of users is a black hole, which requires entrepreneurs to constantly grope for satisfaction. The start-up companies in the United States still face big companies' strangulation. But due to the maturity of American users and the protection of the market, a large number of companies such as Facebook and Twitter can still grow up, but Chinese users are more likely to be attracted and manipulated by large platforms. In addition, Tencent's choice of entry timing is more and more accurate, which makes many entrepreneurs and investors feel chill.

As for users, they are only disgusted with "monopoly", but their habits are on the side of large platforms.

Some people have expressed this feeling to China's Internet: big companies are flickering.

What kind of innovation?

In fact, a large number of innovations are derived from applied innovation, incremental innovation and following innovation.

And those basic technologies and applications, technology ideas, product prototypes and new products or services, China is still waiting for creative blood pfusion in the United States.

Former NetEase deputy editor in chief, Fang San Wen, said that looking back at the history of the development of the Internet industry in China, we are still sad to find that the Chinese have so far only been able to innovate in a relatively shallow application level. In terms of core technology and completely innovative application mode, their achievements are still not good enough. QQ, Baidu and Taobao, which have made a slight success in small innovation, soon abandoned the efforts to find a way out in innovation, and soon became an obstacle to the innovation of "big companies".

By innovating in the field of instant messaging, QQ is no longer digging into the hearts of users. Instead, it is eager to graft all applications on the Internet on the existing platform, so that it can make enemies everywhere, and even be considered as a big tree below the bush.

Tencent CEO Ma Huateng said that Tencent has been making innovations in low profile, including the application of patents are the first domestic Internet Co.

He believes that user groups and channel pulling is important, but the most critical product is, and Tencent do a lot of products, in fact, the market has five or six, Tencent is only one of five or six.

The key is that Tencent will always wait for the last product to launch products, with the help of clients, brands, resources, capabilities and other factors, Tencent can often make products come from behind.

This 360 attack is due to this fear.

Qihoo CEO Zhou Hongyi is worried that Tencent is using the QQ platform to "push" and "bind" security software and anti-virus software, so the internet war broke out.

Shen Napeng, a Sequoia Capital partner, said that some foreign investors even think that Chinese enterprises do not need too much original technology, so long as followers can imitate the world, so that they can maintain more advanced technology and do not have to pay too high R & D costs.

According to Shen Napeng's experience, when Chinese enterprises are listed in the US, foreign investors are more likely to understand that Chinese concept enterprises with general technological content but innovative business models are rather skeptical about some leading Chinese companies.

But the spirit of pcendence that the Internet should have and the responsibility of leaders of social innovation should not be completely annihilated by shareholder returns.

The IT industry should have undertaken more than other industries.

The social resources of innovation and the return of making wealth give this industry a blessing.

People expect that Baidu, Tencent, Alibaba and the four major portals will be able to generate real innovation rather than wait for the fruits of small and innovative companies.