"The Hometown Of Plastic Shoes In China", Guangdong Wuchuan Shoe Enterprises "Baotuan" Development

December 5, "China's hometown of plastic shoes"

Wuchuan is one of the three major bases for the production of plastic shoes in China. The city has more than 400 shoe making enterprises and more than 20 thousand employees. The annual output of plastic shoes is about 1000000000 pairs, more than 1/3 of China's total output, and its products sell well all over the country and exported to Africa, Southeast Asia, the Middle East, India and other regions.

However, for a long time, Wuchuan shoes are mainly sold through Zhejiang Yiwu, or they come from home and abroad, lacking initiative.

Cao Xing, Secretary of the Wuchuan municipal Party committee, told reporters that in the 80s of last century, 80% domestic plastic shoes were produced in Wuchuan Bo shop. Due to the lack of innovation, long-term production of "big road goods", now, "declining" plastic shoes accounted for only 20% of the domestic market share.

"Wuchuan shoe" go out "is not enough, export products are not many, the market share in foreign countries is not big, there is still much room for development.

He Chaowei, a Wuchuan businessman engaged in foreign trade business, said that he had made an in-depth investigation of the shoe market abroad, drawing lessons from foreign businesses and mainly taking the lead of the association. Then he worked with the Wuchuan Footwear Association to set up a large international exhibition hall in Guangzhou, free exhibition and sale of shoes and shoes products in Wuchuan, providing a one-stop shopping platform for Chinese and foreign businessmen, and received 160 thousand pairs of shoes orders on the same day.

"With this platform, we can organize and lead footwear enterprises to participate in the international market exhibitors, keep abreast of the development trend of the international footwear market and integrate with the international trend, so that local enterprises can gradually improve product quality and service quality in the fierce competition in the international market, improve the overall ability to resist risks, and occupy the international market priority."

Wuchuan Footwear Association officials said.

Liang Yaxiong, propaganda minister of the Wuchuan municipal Party committee, who is the general director of the footwear industry park construction, said that the problems of Wuchuan shoe enterprises in their respective battalions were serious, resulting in duplication of investment and huge waste of resources.

The planning and construction of the industrial park will lead the local shoe enterprises to develop together and operate in clusters, helping enterprises integrate production division and marketing resources, and constantly break through in the areas of deep processing, brand building and export.

And after the Phoenix Nirvana Wuchuan shoe industry, has also realized the importance of scientific research innovation.

At present, 2 research centers organized by the government have deployed specialized research teams, focusing on the development of shoes' colors and styles, as well as the promotion of specialized teams. Many shoe factories also have their own R & D centers.