Mobile Commerce Accelerates Business Revolution

The rise of mobile commerce has led us to re-examine the future of traditional physical stores.

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The use of mobile phone shopping is different from the use of PC online shopping.

Young women usually try on clothes in the store, but they do not buy them instantly, but spend a few minutes on the shopping trip to buy them through mobile phones, so that they can not only save their purchases.

With the upgrading of domestic wireless broadband technology, the reduction of mobile Internet tariff and the rapid growth of online shopping and online payment, online shopping has increasingly become the main application of Internet, and netizens gradually form good habits of e-commerce.

Under such a premise, mobile Internet users will enter a new era. At the same time, mobile e-business will gain more support and favor for users' valuable Internet value-added applications.

AI consulting released the second quarter of 2010, China Mobile

The aggressive mobile phone business will fundamentally change people's consumption habits, thus creating a huge impact on traditional business models.

Anyone who wants to work hard in the traditional business field must be vigilant. Maybe the huge investment will become invisible because of the rapid coming of the "mobile phone business" era.

Subverting consumption habits

"Mobile commerce" combines the advantages of mobile Internet and e-commerce, and provides a more scientific and convenient service platform for modern life.

With the increasing popularity of mobile Internet payment and the continuous improvement of distribution efficiency, the shopping mode provided by mobile commerce websites is becoming more and more convenient.

In the purchase and payment of goods, the "mobile commerce" anytime, anywhere online banking payment, express delivery service delivery, to the consumer has brought great convenience.

At the same time, for the consumption of Internet virtual goods, the platform of "mobile commerce" has brought more value-added services to consumers.

Compared with PC Internet shopping, the biggest advantage of mobile Internet shopping is that the machine goes along with people. It is very convenient to operate. It can compare price and kill anywhere and anytime, and this shopping mode is much lower carbon and environmental protection than PC Internet shopping and on-site shopping.

For consumers, as long as they have convenient payment means, secure trust system and perfect after-sale service, they are certainly willing to accept this convenient way of mobile electronic shopping.

With mobile phone business, people can finish shopping anywhere and anytime.

Especially when shopping, there is "mobile phone business", not only do not need to bring cash, or even do not need to bring a bank card, in the shop fitting or after looking at the goods to buy, can not pay in the shop, turn around to find the comparison of similar products information through the mobile phone, once there is one, it can be paid by mobile phone, so that not only saves the cost (the online store goods are generally cheaper than the physical store), and, as the article begins, it avoids the hard work of big bags and small bags to bring home.

Similarly, in the field travel business, to see the right products to use mobile phone online shopping, not only avoid the trouble of cash withdrawals, but also save the hardship of the journey. Maybe people arrive home, and the goods are here. This is a pleasant thing.

Of course, there are still some restrictive factors in "mobile commerce". For example, the general mobile phone platform page uses WAP technology, while WAP mobile phone has only simple text pictures, and its functions and applications are limited.

But this bottleneck has also been broken. In the middle of September, Taobao, the largest e-commerce company in China, announced the launch of iPhone mobile version. Subsequently, the famous online shoe city Le Tao has quietly launched the iPhone mobile version.

The biggest difference between the iPhone mobile version and the WAP mobile version of the past is that its application is richer in XML technology, and its function and experience are the same as those on PC.

IPhone has made some optimizations for mobile browsers so that it can seamlessly link with the backstage database of the website, so its function is more powerful. The most important thing is that there is no threshold for users to pfer from PC shopping to mobile phone shopping.

In addition to shopping, users can pfer Taobao's experience on PC to mobile phones, shop, chat, download, and do whatever they want.

The radius of consumers' online shopping will no longer revolve around PC, but as mobile phones can expand to anywhere theoretically.

In addition, the payment security of mobile e-business, the trust degree of users to mobile e-business, and obstacles still exist in wireless payment. 3G's high tariffs and other factors also affect the development of "mobile commerce" to a certain extent, but I believe these are not an inevitable crossing.

At present, "mobile commerce" has not yet become a climate, and once it becomes a trend and fashion, a breakthrough in quantity will fundamentally change people's consumption habits.

Impact shop

It turned out that many people thought that although the online store was developing rapidly, it would have an impact on the entity store, but it could not replace the physical store. The two could be integrated with each other.

Shopping in a physical store, experiencing self stroll, on-the-spot trial, touch texture and so on are not comparable to online shopping.

Online shopping, consumers first saw only beautiful pictures, some even processed through art, and not enough demo. Once consumers received the goods, they found that they were not consistent with expectations, the psychological gap was relatively large, and the wear and tear in pportation process were easy to cause returns, and consumers' ears were empty.

At this stage, clothing e-commerce is only displayed through simple photos. This experience is not enough.

But with the popularity of "mobile commerce" as a convenient mode of mobile electronic shopping, the impact and pressure of traditional brand clothing stores can be seen clearly.

At present, with the online shopping, the so-called "copy number" has appeared. In the face of the high price of hundreds of thousands of yuan clothing shops and shoe shops, smart consumers have chosen to try clothes and shoes at the store, secretly record the models, and compare the Internet, and choose to buy cheaper products.

There are many people shopping in the physical store only to try, experience, identify, instead of paying in the physical shop, the physical shop has become a fitting room.

According to authoritative estimates, by 2016, the number of smart phones worldwide will increase from 800 million to more than 2 billion.

Smart phones are equipped with third party software with rich functions, enabling the online shopping program to be pplanted from PC to mobile phone.

At present, Amazon and other major network retailers are stepping up the development of various e-commerce application terminal programs.

These e-business applications make mobile shopping easier.

"Mobile commerce" is accelerating modern business innovation, forming a strong commercial "third power", constantly eroding the profit margins of traditional business and greatly impacting traditional business structure.

We have to re-examine the future of traditional physical stores. It can be predicted that traditional businesses will continue to be dismembered and form many new professional business models, which are subdivision and personalized professional services. The competition of supermarkets is more and more fierce, and we need to seek innovation for breakthroughs. Relying on the expansion of network outlets and the large number of enterprises occupying the resources of stores will become more and more difficult. Enterprises' professional positioning and subdivision will be changed from store sales to virtual and real business models combining display and personalized services, physical sales and e-commerce. All commercial outlets will be pformed from selling to personalized service. Of course, "mobile phone business" will bring new challenges and opportunities to modern business. The rise of mobile commerce