Memories In The Window

　　 The "Confirmation" rule is also known as " Memory "Rule", which means that window design should help customers to remember. brand Authorized brand. The window that can attract customers' attention in just a few seconds is commendable, but if we can make the customers memorable and dedicated, we can really become the advertising carrier of the brand.

Many famous brands promote the spread of brand history as the main commercial added value, and the historical value does not disappoint the brand's interest expectation, because if brand history needs to reflect the meaning of existence, it must survive in the memory of customers. It is a story of life that can be remembered and remembered by customers. The meaning of loyal customers is to integrate the brand's existence into the world of their own consciousness, and bring them into the living brand envoys at any time. To accomplish this mission, in addition to the form of dissemination of traditional media, window display It is also one of the most effective means.

　 Benetton: old photos revisit brilliance

Three black and white hands were tied by a pair of handcuffs, and the same red heart with the same "white/black/yellow", the white baby in the black mother's arms, the kiss of the priest and the nun, the skeleton under the weapon... The photographs of these themes were widely debated and debated by fashion critics, news media and even politicians in the 10 years of the last century. Now these old photographs are again displayed in the window of "UnitedColorsOfBENETTON" in the form of a collection. Yes, this is Benetton's kingdom without borders, no skin color, and no racial color. At the age of forty, the Benetton group revisited the history of the past to revisit the hot blooded and brilliant achievements of the last century. For the younger generation's 80 and 90's, they remembered the new brand history.

　　 DIESEL: bright values highlight individuality.

"WomenMakeTheWorldGoRound" - "women play the world" is the theme of this season's (DIESELFW09Collection) women's window and is one of the main threads of the story. The heroine (female model) takes three 60cm high men's dolls around the world, and highlights the strong culture of feminism. The three men's different colors of skin symbolize the three worlds respectively, potentially showing the DIESEL influence of the brand across the skin color. The background of the window is the red curtain which is opened, and the window is modeled as a stage, which shows the heroine status of the female model. The design technique of exaggerated small handling of male dolls is very dramatic, so that the window has enough visual impact to attract tourists. The implied political elements of teasing make the design of the display window rise to the level of cultural dissemination, and the distinctive values enable consumers to deeply remember these personal information.

　　 STELLA LUNA: Fridge full of shoes

The hostess returned to her home with a shopping cart full of shoes, but there was little room for more shoes. There was no milk, ham and vegetables in her fridge. Her kitchen had no fat and salt, and she was replaced by ubiquitous shoes. It seems that in the world of STELLALUNA, shoes are everything to a woman. "I am not a material maniac, but I need a sense of existence" - this brand slogan is all printed by the target customers of the shopwindow, so the same infatuation begins to spread. In just 3 years, the new brand has created a distinct "history", and has gained a stable position in the minds of customers through the infectivity of windows.

　　 Compared to the tens of millions of advertising costs every year, windows are equivalent to brand free "independent media" - it is there, whether or not you dig out its value. We often use the word "Youth" as an excuse to shift the reality of lack of brand history and connotation. However, whether it is one hundred years or three years, history happens at any time in seconds, and it is deeply rooted in every customer's stop and visit. If you also want your brand to be remembered by your customers and become a customer's memory, then let your windows be "worth" getting customers' memories.