CHIC2011'S Recruitment Continues To Heat Up &Nbsp; New Brands Emerge In Large Numbers.

It is understood that this year, not only the enthusiasm for exhibitors to participate in the exhibition is exceptionally high, but also a notable feature is the large number of new brands emerging, occupying 60% of the total number of entries. It is estimated that 40% of the new brands will be on the spot at the end of the exhibition.

Therefore, while helping the old brand and supporting the new brand, it is one of the important duties of CHIC to discover and tap the potential brand with "piercing eyes".

The GXG brand in Ningbo, when it was first registered in 2008, was still an unknown brand, and CHIC was optimistic about its development potential, so it was boldly introduced, repercussions and effective brands.

As a matter of fact, as early as 2000, the garment industry made clear the direction of industrial structure adjustment and industrial upgrading with brand strategy as the core, and ushered in the golden period of rapid development.

In the wake of the financial crisis, the domestic clothing brand has been developing vigorously. It has developed a strong desire for development. It needs a stage of communication and display. CHIC is further recognized by its brand by its authority, professionalism and the influence of Asia's first exhibition, and its exhibition continues to heat up.

2011 is the first year of "12th Five-Year". Over the past five years, the industry has undergone a series of tests such as the quota era, trade friction, labor shortage, rising costs and financial crisis. It has shown a healthy and sustained development trend. The international competitiveness and sustainable development ability of the garment industry has been continuously enhanced, and the quality of the industry has been constantly improving.

At the moment, CHIC2011's early warming has also proved this strongly.

In the past 5 years of development, garment enterprises have paid more attention to brand building and business mode innovation than before. CHIC also encourages enterprises to gradually recognize and try to "three-dimensional exhibition".

CHIC organizers explained that the "three dimensional Exhibition" has two meanings: first, it is hoped that the exhibitors can formulate a medium term exhibitor plan for 3~5, systematically plan the theme and plan of each year's participation in the enterprise in order to seek the integration effect; second, it is hoped that the exhibitors can actively introduce dynamic activities such as ordering, press conferences, performances, forums and other dynamic activities while exhibiting static exhibitions, so as to enhance the interaction and fashion vitality of the exhibition.

With the increasing number of registered exhibitors in China, CHIC is also gradually adjusting and upgrading the brand access threshold. The sponsor of CHIC said that the most important thing for CHIC now is whether the brand positioning and style are in line with the trend of the current fashion market and whether it can become the "blue ocean" of the market.

Of course, the premise of all this is that the quality of clothing must be excellent. No matter from the product itself, or from the company profile, website, manuals and other details, it can convey a confidence and determination to do fine and strong.

According to the relevant responsible person of CHIC organizers, at present, the whole market is showing a trend towards younger development. The brand that can meet this trend will be more easily absorbed and promoted by CHIC. In addition, children's wear has developed rapidly in recent years, but young children's clothes that can make people refreshing and refreshing are scarce. Once these brands appear, they will become the highlight of the market.

In order to further integrate the apparel industry chain and bring into play the polymerization effect of CHIC, CHIC2011 redesigns the designer's gallery. The organizers invite the national costume designers to build "stage", display design, and promote cooperation, and work together to enhance the competitiveness of the industry.

In recent years, CHIC has been developing the world class, the most influential and spreading brand fashion exhibition, creating a highly specialized service oriented commercial brand, constantly absorbing new elements, adopting new thinking and trying new initiatives. In recent two years, a series of forward-looking cross border attempts such as designer corridors and clothing areas have aroused strong resonance among the industry, which is leading the industry to focus on improving soft power and developing towards the core competitiveness of cultural creativity. As Chen Dapeng, executive vice president of the China clothing association, said, "when the clothing industry becomes a cultural industry, creative industry and high-tech application industry, the clothing industry will really become stronger."