Luo Meng'S Clothing Turns From Tradition To Fashion And Leisure.

Luo Meng kept pace with the times and made a strategic plan for development in the beginning of the year. Through the design of thematic, fashion and serialization, the apparel industry chain extended to the front end.

Luo Mengji, Andy Lau and Pu Cunxin worked together with Jimmy Lin to enhance the brand image of Luo Meng and create a world-class "suit kingdom" and Chinese popular fashion.

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Product is the life of an enterprise, and it is also the fundamental gene for enterprises to be stable, bigger and stronger.

With the goal of building China's popular fashion brands, Luo Meng vigorously implemented the "9010" project, that is, putting 90% energy on product R & D and marketing, putting 10% energy on production, strengthening product fashion, younger consumers, product serialization and speeding up the pformation and upgrading of garment industry.

In order to enhance the core competitiveness of the product, Luo Meng integrates and adjusts the designer team, collaborate with the international famous fashion designer and product designer to improve the product R & D and innovation ability. It has launched four series of fashion, casual, jacket, cotton jacket and shirt, and developed more than 80 new products into the market every week.

The development space of College Students' professional wear is very broad.

Luo Meng set up the Ministry of electronic commerce, making full use of the network sales platform, developing and selling college students' professional wear, and opening up the first stage of Chinese clothing sales.

Luo Meng's marketing and design professionals also went to Shanghai, Nanjing, Hangzhou and many other colleges and universities to hold college students' business elite competition and business etiquette knowledge training, and to listen to the opinions and suggestions of college students on the development and sale of professional wear, which greatly enhanced the reputation and influence of Luo Meng in these universities.

At present, Zhejiang University, Fudan University, Tongji University, Donghua University, Donghua University and other universities have set up a career base for college students, and it is planned that in May next year, more than 50 colleges and universities in the 211 south of the Yangtze River will set up sales outlets for college students' Professional wear.

Recently, Luo Meng worked with the Central Committee of the Communist Youth League to prepare for the launching of the youth university entrepreneurship competition. The activity plan has been approved by the Central Committee of the Communist Youth League.

In order to make the garment industry bigger and stronger, Luo Meng plans to invest 300 million yuan, make a strategic adjustment to the traditional clothing business mode, adopt a marketing strategy of "breaking up the whole area", and provide appropriate financial support for the facilities and information construction of the newly opened stores. More than 200 new stores have been opened this year, and the total number of stores has reached more than 1800. In 3 years, the total number of stores has exceeded 3000. At the same time, Luo Meng actively promotes the information construction of terminal network, implements customer online ordering, shortens the delivery time, and occupies the share of market share.