BELLE Shoe Business: Starting From Eating Rice

December 7th,

BELLE electric business's staggering trip: starting from eating rice

Hu Chenrong said that the experience of the electricity supplier team led by him was very difficult in the early days of "Internet access".

First, the "no spectrum", Hu said that in the early days of team building, all members were more confused about the prospects. "We don't know how big the business will be, what we want to do, and we have no idea in mind."

Second, "no one", "traditional enterprises themselves do not worry about money, but money is not necessarily able to find the right team", Hu Chenrong recalled that BELLE entered the initial stage of electricity business, one of the biggest problems is recruitment.

As a traditional enterprise that does not understand the Internet, "two people stand in front of us, I do not know which is the real industry talent".

Third, "no goods", "I always eat leftovers, and since I have leftovers, I don't want to have a good meal". Hu recalled that BELLE's online business could only be "swept" at the very beginning, and could only "pick" the tail of the traditional sector without the support of the product.

Hu said that his team had only all kinds of accusations and doubts from the offline business. "Even I have not sold a pair of shoes yet," said the dealer under the wire, "I influenced him."

How do traditional enterprises do well in e-commerce?

Hu Chenrong said that the e-commerce Department of traditional enterprises is not impossible to succeed. As the "head of the electricity supplier", it has to expand both inside and outside.

First, let the boss "make up his mind".

Hu believes that many traditional enterprises do not lack the advantages of capital and supply chain, but lack the determination to enter e-commerce.

This determination will bring great support to the e-commerce department in the "online game".

"Determination can solve everything".

Second, borrowing the momentum, China's e-commerce industry now ushered in blowout development, which will create a huge psychological impact on the leaders and operation teams of traditional enterprises.

"Taobao's 1 day trading volume can be greater than that of Hongkong's total retail sales for one day".

The head of the electricity supplier should seize this opportunity to win resources for the group.

Thirdly, enough wisdom, "this is not the era of how bold people are and how productive they are." it is possible for you to succeed if you want to use your mind and practice.

It is understood that BELLE's electricity supplier departments and the group's communication, especially set up the "internal communication department", "responsible for the internal relations and other departments."

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Online and offline businesses should "merge" the "sub"?

Hu Chenrong believes that for traditional enterprises, the relationship between online and offline is rather subtle. Simply speaking, "points" or "combinations" are not exact. Different stages of development require different strategies. "I think there are three stages: first, then, then more."

The first stage: "harmony".

Hu said that traditional enterprises did not anticipate e-commerce business in the early stage of exploration, so there was no way to specializes in resource allocation such as products and goods. They could only rely on offline business support, especially brand resources and goods resources.

The second stage: "divide".

When the e-business project really goes into orbit, "this time must be completely separated!" because the weight of the e-commerce business in the company is much smaller than that of the traditional business. If we do not separate the products and accounting at this time, we will be under great pressure from the offline business. This stage may be a long time.

The third stage: "harmony".

Hu Chenrong believes that "sub" is only an expedient solution to the "survival pressure" of online businesses. In order to ensure the unity and long-term development of the brand, it is necessary to integrate online and offline businesses in the future.

Hu said BELLE is still in its second stage and will expand its brand and product integration in the future.