Zhuhai Has Become "The Capital Of Clothing Design".

　　 Zhuhai Becoming "the capital of clothing design"

Zhuhai famous and excellent products in 2010 (Wuhan) Exhibition The clothing industry in Zhuhai is quite impressive, with a total of seven. Clothing enterprise Appearance in Wuhan, and repeated gains.

It is understood that Zhuhai's "Huayu" clothing company, which owns the brand "Sha do" and other brands, has displayed its skills in the exhibition. Because its products use Ordos cashmere as raw materials, the design of the British Royal noble clothing style, and embedded in the Eastern Design charm, the entire product feels soft and fashionable, deeply loved by the people of Jiangcheng. It is understood that the three day exhibition, the company sold tens of thousands of Yuan products.

What is particularly noteworthy is that on the day of the opening of the exhibition, the Chinese professional fashion company leader Zhuhai olanti Fashion Co., Ltd. signed a contract with Wuhan Bo Yuan hypermarket for 18 million yuan, and co operated the "olanti" O RITICK clothing brand, so that the brand of Wuhan chain opened to nearly 20. This is the only clothing signing project in Zhuhai and Wuhan at this exhibition. Olenti fashion is a brand from Hongkong, officially registered in Zhuhai in 1998. At present, the outlets have been distributed in Zhejiang, Guangdong and so on. There are more than 100 stores in China, and the production bases are all over the country. It is understood that over the years, orundi spent a lot of money and design ability, leading to the establishment of independent R & D institutions in many cities such as Hongkong and Zhuhai, which is quite rare in garment enterprises. In addition, with the help of the huge international marketing and creative network, Olenti closely linked to the European fashion trend, quickly introduced European fashion elements and combined the characteristics of Oriental women to create new styles. According to Xie Zhaoyu, general manager of the company, Olenti can provide nearly 4000 models for the global market each year. Because of its accurate market positioning and flexible marketing strategy, "O" RITICK has become the leading enterprise of urban fashion women's wear.

Statistics show that the total number of clothing and apparel enterprises in Zhuhai is nearly 500, and there are more than 40 brands of brands such as "orange", "Wisman", "CaCO", "Huayi" and so on. Li Lihua, an outstanding clothing entrepreneur in Zhuhai, vice president of Zhuhai clothing association and chairman of Huayi garments company of Zhuhai, said that Zhuhai is showing the trend of "clothing design capital".

But Li Lihua and related professionals pointed out that the cluster effect of Zhuhai's clothing industry in the Pearl River Delta cities is still weak, the industrial chain is not perfect, and the overall competitiveness needs to be improved. Therefore, Zhuhai should enhance the core competitiveness of garment enterprises by organizing fashion design competition and fashion show competition.