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Four Alternative Ways Of Journalism

2010/12/7 14:33:00 44

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2009 Shanghai cultural industry talents

Special field

The recruitment meeting was held at the Shanghai Exhibition Center, and nearly more than 400 job seekers were recruited.

However, many job seekers who braved the cold wind to attend job fairs were disappointed that there were not many posts in news gathering.

Wang Zhonghui, who came from Nanjing, told reporters: "I am intent on entering the news unit, but after a round of the scene, my heart is half cool. There are too few posts in news gathering.

In the face of the fact that there are not many jobs in the field of editing and editing, what kind of path should those candidates who dream of entering the news media become the "king without crown"? How can journalists, students of Chinese origin and interested journalists write their own strengths on the premise of not changing their jobs? After running several recruitment sessions, reporters feel that there are four alternative outlets to choose from.

Network editing

According to the estimation of relevant departments, China has nearly 3 million network editors, while only 750 thousand traditional journalists. The number of online media practitioners has exceeded the traditional media in terms of size and quantity.

In 2005, the Ministry of labor and Social Security announced the third batch of 10 new professions, among which "network editor" ranks among them.

With the recognition of the state, web editors have also become the most sought after talents in the market.

"The demand for Internet news talents is unprecedented."

Yan Liang, the head of the media elite network, said that many websites are now openly recruiting people. In this respect, "one person is hard to find", and the situation of "digging people" between websites is frequent.

With the popularization of computers and the lowering of the threshold of network technology, the structure of human resources of websites is diversified. Both computer professionals and news, Chinese, law, finance, history, foreign languages and other professionals.

Jin Lei, director of TOM website Division, pointed out that in the past, web editors were mostly separated from technical personnel, such as webmasters and graphic design, lacking unified occupational standards and norms.

However, when the Internet develops to a certain extent, most of the network journalists are no longer served by technicians. They need more people with certain professional backgrounds or experience.

Moreover, the salary of web editors is no worse than that of traditional media. It is reported that the average annual salary of the three web portal editors is about 60 thousand yuan, but the labor intensity is much higher than that of other websites.

Of course, the income level of web editors is not very high, and it will also be restricted by factors such as website influence, website profitability, website talent strategy and so on.

A network editor named "flying snow in Los Angeles" told reporters that for network editors, first of all, we must have solid language skills. Secondly, we should be familiar with news related knowledge, have enough sensitivity to news, information and trends on the Internet, and also be able to skillfully use DreamWaver, Flash and other web page production software and some editing and publishing software.

He warned college students that if they want to work in web editing, they need to get more preparation and contact with Internet products when they go to school.

Attention should be paid to learning, using and practicing.

Corporate editor reporter

In addition to the internal newspapers of large enterprises, there are many

enterprise

Because of business

Need

And have to do some periodical publications, they have strong demand for news talents.

The recruitment director of the high quality joint agency told reporters: "our main business is to hold exhibitions. In order to better accomplish the investment promotion tasks, we have made a periodical publication. Besides exhibitors, we will also report on the exhibitors of the previous exhibitions. And whenever the new exhibitions begin or the old exhibitions are over, we will make a 180P magazine, which will reflect the exhibition and attract new exhibitors through a large number of pictures and words."

It is not only exhibition companies, professional marketing companies, pharmaceutical companies, Art Company, real estate companies, etc.

"The main business of the company is different, and the requirements for the professional background of the editor are different."

Human resource expert Ma Qingyuan thinks so.

For example, Shanghai Bi Ma enterprise marketing planning Co., Ltd. recruits media planning / editing, requiring undergraduate degree in journalism, advertising, medicine and pharmacy, while Tibetan culture and Art Co., Ltd., when recruiting executive editor, requires the best background of history, cultural relics and other related professional backgrounds.

The recruitment director of the high quality joint agency believes that the editor of the enterprise journal first needs the professional background that corresponds with the company's business. Those students who graduated from medicine, architecture, exhibition and marketing can pay more attention to the relevant information. In addition, because these publications require higher pictures, students who are interested should usually practice more photography skills. It is better to master some skills of art design and picture modification, so that they will have more advantages when applying for a job.

Offline Journal Editors

The Internet has now become an omnipotent channel, making friends, renting houses, buying houses, traveling, services and cooperation and so on.

Therefore, the website that collects such information arises at the historic moment.

In order to make up for the inadequacy of the network arrival rate, many websites began to set up offline publications after development and growth.

The Shanghai culture and Media Co., Ltd., founded by the Yi Tong Tong Culture Media Co., Ltd. is a kind of offline newspaper that collects online information. This is a practical newspaper that combines many classified advertising messages. Readers are often the crowd with strong consumption demand for its content.

Recently, Shanghai Yi Tong Tong Culture Media Co., Ltd. is recruiting 5 editors, requiring the keen sense of the journalist, the overall planning ability of the editor, the commercial sense of smell of the advertisers, the experience of tourism, training, real estate, decoration building materials, catering and entertainment industry.

This mode is becoming more and more popular. It has its own publications, such as hotels, tourist information, Ctrip, mango, and the Chinese community network, ordering small secretaries, etc., and also has talent demand in this area.

"The main task of such personnel is to examine, standardize and edit classified information content, so the requirement is not high," the recruiter of Shanghai Yi Tong Tong Culture Media Co. Ltd. told reporters.

When recruiting, the company mainly looks at the soft working attitude and enthusiasm of the candidates.

Therefore, job seekers should take the initiative to show their positive side when applying for such positions.

Film and television production company director

If you are an entertainment fan, you must have heard of the name of the light media. Its entertainment live shows a total of 600 channels, covering 1 billion Chinese audiences several times a day.

Light media is a typical program production company.

You can see from its official website that the annual recruitment programs for the light media are compiled and programmed. These two posts all indicate "welcome potential graduates to apply".

At present, there are 1507 social programs and production companies in our country, of which 80% of the film and TV plays are produced by the social program production company.

In terms of TV columns, we are familiar with "lucky 52", "entertainment scene", "happy general mobilization" and so on, all of which are produced by social programming companies.

These companies have extensive demand for editing, broadcasting and mining talents.

According to the reporter's observation, the recruitment requirements of these companies generally include: strong news sensitivity and news writing ability; familiar with TV program production process and TV expression techniques; active thinking and strong language skills.

What is particularly noteworthy is that such companies often do not exclude graduates. The director of recruitment of Shanghai public film and Television Communication Co., Ltd. told reporters: "the core competitiveness of the company is innovation. We have specialized creative and planning teams, and those who are capable of planning, creative and expressive are required. Graduates are no exception.

Moreover, there are no rules for graduating students. This is their advantage. "

According to these requirements, students should cultivate their creativity and planning ability, pay attention to the creative styles and trends of TV programs, and try to grasp the psychology of the audience at the same time.