Wrong Time Marketing: New Idea Of Distributor Marketing

As a rapidly developing new industry, the technology of solar water heaters has matured. However, because of the lack of consumers' cognition level, lack of experience, guidance and supporting facilities, the business is not in good time.

It is generally reflected in the workplace that the "part-time" solar water heater.

Recently, the reporter interviewed Yao Wenjie, sun Bao solar distributor of Nalle County, Henan. He also took several positions and worked in the local agricultural industry for more than 18 years. After entering the solar energy market, he chose to form an alliance with sun Bao to open up a new land in the local market.

Yao Wenjie introduced that he joined sun Bao company at the end of last year.

"I was brought in by sun Bao," Yao Wenjie joked. "At that time, I had accumulated a wealth of sales network and customer resources through the operation of agricultural materials, and had long been deeply ploughing the rural market, directly facing the vast number of rural consumers, and developing the solar water heater market."

Another reason for him to be moved is the complementary sales of solar water heater products and agricultural products.

"When the agricultural products business is idle, it is the selling season of solar water heaters. Conversely, the off-season of solar energy water heater is the busy season.

In this way, I can make full use of existing resources to ensure continuity of business throughout the year, and thus generate more sales revenue.

Yao Wenjie told the China Enterprise News.

Shortly after joining sun Bao, Yao Wenjie began recruiting and busy.

Facts have proved that Yao Wenjie's advantages can not be underestimated. With many years of good connections, he has attracted nearly 100 customers in a short time.

It is worth noting that a large proportion of these customers are from the original agricultural customers. They also follow the footsteps of Yao Wen Jie to pform solar energy and agricultural capital "double faced man" into the solar water heater industry.

"So many people recognize sun Bao, in addition to relying on my own network, more importantly, sun Bao's products are indeed quality and quantity, and provide excellent sales solutions, which has been widely recognized by everyone."

Yao Wenjie said.

At the same time, after many years of development and construction, Yao Wenjie also established dozens of sales outlets in more than 300 villages in NLE County, with its own installation service convoys and sales personnel.

With a variety of advantages, Yao Wenjie's solar water heater sales and development is rapid, one step in depth in the rural market, is expected in the whole county and township in 2010 can achieve more than a thousand sets of sales.

However, good sales performance also needs excellent marketing programs to support it.

In addition to vigorously promoting investment, Yao Wenjie also launched a rich marketing campaign in various villages.

It includes carrying out propaganda cars to the countryside, organizing theatrical performances, and creating a unique paper airplane publicity leaflet, and so on. It achieves village and village banner and family publicity, and enhances the awareness of the solar water heater in the local countryside, and rapidly expands the brand influence.

"Apart from sun Bao, the local market of Nan Le still has such brands as Huang Ming, Sun Yu, sang Pu and so on, and the competition is fierce.

Therefore, I have been committed to creating a new and mature marketing mode and promoting it to other cities and counties, so that the status of sun Bao's strength will be greatly improved.

Yao Wenjie said, "although I am a versatile agricultural and solar energy company, they will complement each other and promote each other, which will help the sun brand grow stronger and stronger, and ultimately achieve a win-win situation."