The Anchoring Effect Of Marketing Fable

　　 Marketing fable Sink anchor effect

There are two small shops selling porridge. The left side and the right side are not many different customers every day. However, at night, the left side is always more than 100 yuan on the left.

Every day.

Walking into the porridge shop on the right, the service lady smiled and greeted her with a bowl of gruel. "No eggs, please?" the guest said. So the lady added an egg to the guest. Customers have something to add, or say nothing, about half of them.

Walking into the little shop on the left, the service lady also smiles and greet a bowl of porridge. Ask, "add an egg or two eggs?" the guest laughed and said, "add one more." Another customer came in, and the service lady asked, "add one egg or two eggs?" two eggs are added to the egg. There are also requirements, but very few.

One day, the shop on the left will sell many eggs than the one on the right.

Revelation:

There is a noun in psychology. Anchoring effect "When people make decisions, they tend to be influenced by the first information they get. The first information is anchored like the anchor on the bottom of the sea. In the left side store, the question of "plus one or two plus" is different. The difference between the first information makes the decision you make differently. The cleverness of miss on the left is that she can leave room for others and strive for the greatest territory as possible. Only in this way can we win and transmit in silence. Consumer In the first voice, the use of accurate, distinct and artistic first voice - "anchor effect" was successful.