The Connotation And Classification Of Mice

(1) the connotation of mice

The so-called Convention and exhibition, that is, the abbreviation of the conference and exhibition, is a kind of promotion.

With the development of society and the progress of science and technology, the exhibition industry, as an economic form of existence, is constantly adjusting and changing in its form, content, function and way of exhibition.

In particular, the exhibition, called "never ending" exhibition, has brought about profound changes in the exhibition industry and has replaced the trend of physical exhibition.

(two) classification of mice

Mice can be categorized according to their geographical scope, market coverage and objects.

According to geographical scope, mice can be divided into four levels: International, national, regional and local.

The scale of local exhibitions is relatively small, which aims to attract nearby visitors, such as exhibitions held by cities. Regional exhibitions are generally part of the National Convention and exhibition; exhibitors and spectators of international exhibitions are often from many countries. Today, the first Asian exhibition of information technology (CeBIT Asia) and the China export Commodities Fair (Canton Fair) held by the exhibition hall of Hannover, Germany, are held in Shanghai.

With the development of economic globalization and China's accession to the WTO, more and more international exhibitions will be held in China.

According to the market coverage of the exhibition or the nature of the product, the exhibition can be divided into professional (vertical) exhibition and comprehensive (horizontal) exhibition.

The theme of the former is relatively strong, and the scale of the former is generally less than that of the comprehensive exhibition.

With the rapid development of the economy and the gradual improvement of the exhibition market, many exhibitions and exhibitors have provided abundant exhibitors for exhibitors. The demand of exhibitors for market segmentation is more and more urgent. Comprehensive exhibitions can no longer meet the requirements of exhibitors. Professional exhibitions will become the mainstream of the exhibition. Almost every industry has its own exhibition.

The exhibition of western developed countries has completed the pition from comprehensive exhibition to professional exhibition. China's exhibition also has the trend of pformation, for example, the Beijing International Fair has shifted from large-scale comprehensive exhibition to consumer goods professional exhibition since the seventh session.

According to their different objects, exhibition can be divided into exhibition oriented to commercial customers (Professional) and Convention and Exhibition facing the general public.

For example, the science popularization exhibition entitled "life, nature and sex" held at the Guangdong Provincial Museum in August 17th is the exhibition for the public.