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China'S B2C Clothing Online Shopping To "Cement + Mouse" Dream

2010/12/9 10:28:00 96

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2010 is destined to be a restless year for B2C. It seems to be a trend from vertical to comprehensive, from online to offline, from virtual to entity, from lighter to heavier.

Outside this battle, traditional enterprises are eyeing the war with eager eyes, and are eager to pursue their dream of "cement + mouse" from heavy to light.

2006, China Network

Shopping

The paction volume was 31 billion 200 million yuan, of which the clothing category was 3 billion 540 million yuan; in 2007, the scale of China's online shopping market grew by 90.4%, and the total turnover amounted to 56 billion 100 million yuan, of which the clothing category was 7 billion 520 million yuan. In 2008, the total volume of online shopping pactions reached 125 billion 700 million yuan in China, of which the clothing category was 17 billion 110 million yuan. In 2009, the total volume of online shopping pactions in China reached 258 billion 600 million yuan, of which the clothing category reached 30 billion 520 million yuan.

According to statistics, the scale of online shopping basically reached the level of last year in the first half of this year. It is expected to reach 500 billion yuan a year, and the scale of online shopping users will exceed 100 million.

As of June this year, the number of domestic online stores has reached 1200, and the growth is fast. It is expected that the number of online stores will reach 1300 by the end of this year.

The C2C market in China is basically stable. Taobao has the largest market share of more than 80%, followed by Pat, and eBay ranked third in the market.

It is reported that Taobao has attracted a large number of its free and low-cost strategies.

Merchant

And online shopping consumers, thus creating the myth of C2C.

In 2006, China's C2C total paction volume was 23 billion yuan, of which Taobao ranked 65.2% in the market share. In the second quarter of 2009, China's C2C online retail market reached 52 billion 889 million yuan, an increase of 106% over the previous year, a 20% increase over the same period.

By 2010, this figure is expected to reach 289 billion 300 million yuan.

Over the years, fan Ke Cheng has paid more attention to the rationality of input-output ratio of marketing communication behavior.

Vic's team is well versed in the way of e-business. According to the situation of e-commerce in China, a bold and targeted marketing war was launched, which quickly occupied the position of the first brand of online shopping costumes.

This can be said to be the core element of the success of the product. Although it seems a bit fragile, everyone is aware of this. It is making every effort to make up classes in products and supply chain, trying to narrow the gap with traditional clothing brands as fast as possible.

After successfully selling shirts, T-shirts and casual pants, all customers continuously extend their SKU to the brand, such as jacket jacket, cotton suit, vest, and then the expansion of categories, including women's wear, children's wear, home furnishing, accessories, shoes and so on.

The rapid development of B2C enterprises such as Jingdong mall and Dangdang network is undoubtedly a challenge to traditional entity stores.

Nowadays, more and more offline brands are stationed in the B2C electronic sales platform, hoping to get a slice of their own in the Internet market.

After three years of development, Taobao mall appears as an independent domain name, which marks Taobao's entry into the B2C market competition.

fashion

B2C

Although the online shopping website has been online for a long time, the clothing sold by Taiping bird, Anli Fang, and Sha Sha on the Internet is very popular. The main reason is that the location of the product is accurate, most of the selling price is 100-300 yuan, which gives the consumer an acceptable price. Under the premise of guaranteeing the quality, the customer service department of the era ten thousand goods net also provides consumers with high quality services to ensure that consumers can buy comfort and ease.

Era Wan goods network intends to vigorously sell clothing in the near future, and strive to expand the clothing online shopping market this winter.

In contrast, Lining, Giordano, Daphne and other traditional clothing brands with their own electronic sales platform appear more active in the battle for e-commerce market.

At the same time, sellers such as lemon green tea, aka, rip and silk, Osa women's wear and so on, which grew up on Taobao online, grew stronger and stronger. They already own their own brands, designers, corporate culture and factories, and evolved from "grass roots" to super large sellers of aircraft carriers.

The appearance of the "Amoy brand" is not only as simple as the affirmation of the network sales mode, but also the birth of a new market structure.

C2C has bred the development of China's electronic commerce.

The wholesale sales of the Internet will be a trend of future development. The wholesale market of apparel, which faces professional consumers, is still not mature. Therefore, the development space is wider than the B2C of terminal retailers.

With the support of local governments in increasing e-commerce, the growing maturity of e-commerce and Internet technology, and the expansion of Internet users, more and more traditional clothing brands, traditional department stores and wholesale markets have invested money and energy to expand the unknown blue ocean market.

Cai Hongquan, the famous brand manager of e-commerce, and the brand director of the era of Wan goods net, said that all kinds of online direct selling brands from the Internet, B2C and C2C shopping websites are leading the Chinese e-commerce industry at the speed of rocket development.