Yi Embroidery Town Wants To Be Bigger And Stronger.

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Beautiful and colorful, it is the most representative cultural expression and carrier of the Yi nationality. It is also China.

An important component. "

Li Changzheng, general manager of Dayao Shu Wu La Embroidery Co., Ltd., with deep feeling, said that she was deeply aware of the production, sales and external exchanges in recent years.

Extensive market demand, but due to shortage of funds and scarce management talents,

Market promotion is not optimistic.

She said that if she had the chance, she hoped to solve the shortage of funds and talents through financing.

"Four famous embroidery" with China

Compared to Yi embroidery, red, yellow and black are the three main colors. They are characterized by rough techniques, strong colors, reflecting the totem worship and folk customs of Yi people.

But the Yi people live in remote mountainous areas for a long time.

It is mostly the self-sufficiency of the Yi people, and commercial operation has only arisen in recent years.

In order to create "

As an opportunity, in 2008, Li Changzheng founded the "Long March embroidery workshop" in the ancient town of Yi people.

Then, on the basis of this, we created the Shu Wu La Yi embroidery factory in Dayao County, and formed an industrial chain integrating arts inheritance, cultural exhibition, external publicity and promotion.

At present, the company has gradually entered the right track, and the number of embroidered women in the factory can reach more than 1000 during the selling season.

With Yi embroidery as a sideline, the per capita income of the factory can reach more than 1700 yuan. Embroidery has become a new bright spot for rural women's income increase.

"Because our local Yi people are not very well educated.

The industry is almost confined to the inheritance and research of skills. It is not in line with the management and operation of enterprises.

Moreover, as far as Chuxiong is concerned, most of the Yi embroidery small workshops are scattered, and there are not many large scale companies or factories.

Although our company started late and annual sales volume is only 50 million, we are very optimistic about the prospect of Yi embroidery.

Li Changzheng told reporters that she hopes to participate in the "financing Kunming second SME financing project docking conference" which will be held at the end of this month, and successfully solve the problem of capital and talent.

"In 2007, I was invited to attend the Yunnan folk crafts exhibition, and I was recommended to participate in Smithson in the United States.

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At the Cultural Festival, Yi embroidery has attracted people's attention from many different colors and regions.

Because the site could not be sold, after the exhibition, foreign friends came to my hotel to buy Embroidery.

I was excited and encouraged at that time because Yi embroidery won international acclaim.

The reporter walked into the "Long March embroidery workshop" in the ancient town of Yi people, and found that there are a lot of goods here:

And so on, hundreds of shoes, there are only 17 series of shoes.

An "epoch" symbol hangs on the beam column, which tells the origin, rise and inheritance of the Yi people, which reflects the diligent, courageous quality and national wisdom of the Yi people.

The long Yi Yi style has romantic scenes of love songs and dances of young women and men, as well as the life portraits of men and women, and leisurely deer and livestock, forming a harmonious picture.

"We Yi people have a saying: they can dance when they can walk, they can sing when they speak, and they will embroider when they are sensible.

I hope that through my own efforts, we can further integrate the resources of Yi embroidery to bring more Yi people out of poverty and promote the Yi embroidery to get out of Yunnan better.

Li Changzheng said.