Full Time Mothers Engage In Entrepreneurship, Career And Family Two.

Once upon a time, there was an increasing number of female groups in the metropolis - full-time mothers. However, these mothers were also unwilling to be lonely, and they began to start their own business in the range of their abilities.

Training School of psychology, China Normal University

However, for many women, full-time mothers are just a stage in their lives. Experts point out that full-time mothers are at most three years old, and are too bad for themselves and their children or even their families. However, it is not easy for these mothers to return to the workplace. Many of them do not want to sacrifice their family life for their careers. So many full-time mothers have made a new choice for their life -- entrepreneurship.

Reporter survey found that in Beijing, choose to start their own full-time mother has become a group, and even has become a trend, they have their own website and circle, and similar way of operation and ideas, most of them do not make money for the main purpose of profit, but is enjoying the joy of starting a business and finding their own feelings, just like the famous gourmet blogger "fat star" in her newly opened Taobao shop hanging out the statement: "here is not a commodity, but a life of pmission, a life called happiness."

Sharing and sharing the inspiration of entrepreneurship.

The first choice for a full-time mother to start a business is to find a project. A good project is half the success. In the survey, the reporter found that many mothers' choices are related to children's content. No wonder that the life of a full-time mother is basically a child's turn, and a caring mother eventually turns the childcare inspiration into a successful entrepreneurial project.

Every time she tried to coax her son to eat two more meals, his son always shook his head and ran away. Once, she suddenly had an inspiration. His son liked the cartoon character very much. If the food was made into a cartoon shape, would the child not refuse it? So she started to design some cartoon designs that children liked on the computer, then cooked the meat and vegetables carefully, and put the fruit into the cartoon design. The result was that his son ate the "cartoon food" at once. Several young mothers also applauded after trying. Therefore, Zhu Hong moved the idea of starting a business, and she designed hundreds of cartoon meals on her computer and put them in one. Zhu Hongyuan, a graduate of Tsinghua University's art and design major in Academy of Fine Arts, encountered a headache like most mothers when feeding her son.

Hao Yu, who was an American newspaper editor at a Beijing newspaper, said she had the opportunity to open another rich life after she had a baby. Her business came from a child projector sent by an American friend to her daughter. Only 5 months old daughter, no matter how loudly she cried, would laugh at her eyes whenever she saw the projector's picture and hear the voice inside it. The mothers in the district were also very interested in this machine. So Hao Yu decided to open the online shop to represent this child projector. Now, Hao Yu has successfully promoted products to some kindergartens and early childhood education, and her business has begun to take shape.

Liu Fangfang, a yoga lover, occasionally touches the popular American "baby yoga" when she is pregnant, so she takes her baby to do yoga together shortly after her baby is born. She is surprised to find that the baby has developed very well in the sense of balance and flexibility, so she introduced the "baby yoga" to the young mother in the community. Now, her parent-child yoga hall has been officially opened at home, and the students have been hundreds of people.

"I want to share good things with everyone," Liu Fangfang told reporters about her entrepreneurial motivation, which is the original intention of many full-time mothers.

Living in a house

Unlike most of the women who work hard in the workplace and work overtime sooner or later, most of their full-time mothers choose the SOHO office at home, because it is more convenient for families to take care of their families. For them, it is unbelievable to sacrifice their families for their careers, and some of their full-time mothers and mothers have said that they have no ambition. Some even say that they are "playing the ticket", as fat stars say: "just for fun, there is something to do, so investment can also be ignored.

Many entrepreneurial mothers believe that choosing office locations in their homes has many advantages, first of all, to save costs and save rents; more importantly, to accompany children to grow up. Every moment that children grow up is so precious that they do not want to miss them. Therefore, the typical model of full-time mothers' creation is "living business in a pot".

Hao Yu, who runs a children's projector store on the Internet, thinks that he is happiest when he is able to start his own business while growing up with his children. Although he stays at home, everything is different after starting his own business. "In the process of selling things online, I have made many mothers who are of the same age. In the group of mothers, we not only share the experience of opening a shop, but also exchange experiences in parenting. We come from all walks of life, with doctors, psychologists, and I learn a lot from it. It is totally different from my previous work in the US, and I feel that I have entered another world. My knowledge and vision are constantly increasing and more abundant than before."

Reporters in the online "full-time mother business circle" found a lot of SOHO family, some of them at home to open "DIY parent-child paradise" to teach children to do manual work; some open "small table" to help parents in the community to get their children to cook dinner in the afternoon; some open summer summer trusteeship classes, help children arrange holiday life; others start "children's living hall" at home, they can rent toys, borrow books and sell books.

Selling and selling word-of-mouth can be eaten as a meal.

For most mothers who are or are preparing to start a business, they do not want to take on too many entrepreneurial risks and do not want to go through ups and downs in their careers and emotions. So they all want to find a relatively safe way to start their own business.

　　在“全職媽媽創業論壇”里,做網店賣云南特產很成功的“晴晴媽”提出了中肯的建議:“對于沒有特殊手藝的媽媽們來說,開淘寶店是最容易想到的思路.但淘寶競爭很激烈,如果你所在地沒有特殊貨源,做這門生意很難.我會建議做的精一點,比如你只賣睡衣,只賣襪子,只賣圍巾.這樣積累經驗快,很快也能找到相對比較獨家的貨源.或者我們不妨逆向思維一下,比方說,在淘寶買東西拿到周圍來賣.并非所有的媽媽都有上網購物的習慣.如果從淘寶進一些外貿便宜玩具,我想也會比你當地批發市場進貨的玩具吸引人得多.很多玩具生產地的淘寶店家背后就是工廠,寫明了歡迎批發.如果想批發做生意,走貨運的方式,很大一箱玩具的運費才幾十元.初期投資幾百元,如果失敗,就當做給寶寶買玩具好了.”

In the first place, she wrote on her own gourmet blog that she had baked some butter biscuits at home, so that someone had to buy them, so she baked them for sale. This led her to start the idea of "small scale food delivery in the community", but it was to cook more food. Anyway, she had to eat. Anyway, "there are countless lazy young people in our community. Many people are accustomed to take out, but basically they are foreign fast food. So I cook" sauce beef "very popular. After the sauce is finished, the beef soup can make delicious beef noodles, so I sell meat on the side and sell the sauce to the soup at the very low price. Minnie, a private chef in a youth community, told reporters that she was doing" no business ".

In addition to the spiced beef, Mini also sells dumplings and boiled chicken soup. She makes her own meals at home alone, and the food is limited to this district. What's her interest in doing, her daily gourmet blogs are recipes. "Although no more than 10 pieces are done every day, the income is far ahead of the previous salary, because the cost is very low, and it's all earned by the technology, and if it is not sold the same day, it will be given to friends."

Mini said, in fact, entrepreneurship is a new way of life for many full-time moms. Success or not will not be too concerned. "These small businesses may be very tired. It will make you feel more than you can lose. Maybe you will not do it for a few days. It's not important. The most important thing is that you are still working hard in this special time. And these efforts will surely become your future wealth."