90&Nbsp; 80&Nbsp; 70 After &Nbsp; At The End Of The Year, Tide!
Love to stroll
Market
Shoppers find that the department stores are getting younger and younger these days. Most of the department stores in the past are about 30 years old.
Recently, in the fashion department stores of Chengdu City, there are more and more post-90s.
Following these 90's figure, they found that they did not go up and down, left and right, but went straight to a certain place.
brand
Special counter.
And these counters, even for fashionable shoppers who are good at shopping, have a bright feeling.
Originally, these counters were "tide cards" which had just entered department stores in recent two or nearly two months.
It was discovered for a while.
Department store
More and more "tide"!
Very damp knitted handbag (Ito Yang Hua Tang)
Department store "tide card" turbulent, after 90 became a new army of consumption.
Love tide card
"EdHardy's fur coat is 8000 yuan, T blood is 1800 yuan, and a hat is over 3000 yuan, although it is very expensive, but it is really very tide." speaking of Carina Lau's endorsement of this tide card, netizens "dance".
Ito's GM evening dress is also playing with the tide.
Love life
"Who said I only visited the first city, EGO, champagne, I visited Wangfujing and Ito every week.
In addition, Qun Guang and Kai Dan opened the first day of my business. "After 90, CC also loves to shop in the fashion boutique."
2010- annual fashion blockbuster 2011
Scene It? Lights, Camera, Action
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It is the pliteration of camera camera, which means filming begins.
While watching the New Year blockbuster let the bullets fly, feel the store "let life fly".
In the fast flow of life, we welcome two weeks' Christmas, three weeks' New Year's day, and the new ten years after new year's day. Every year, we will pass the new year's atmosphere of "crossing the new year". But this year, we will not only cross a year, but also leap over ten years.
At the time of crossing, Huaxi Metropolis Daily's music purchase edition wants to bring everyone to enjoy the fast fashion life, like watching movies.
The pieces that deserve careful examination are called annual fashion Blockbuster: the Pacific department store's annual celebration is still filled with smoke and smoke. The annual celebration of Wangfujing has been hard to conceal the grand curtain; the group's light Plaza is full of ritual customers, and it instantly joins in the shopping feast with only one full year's promotion. Renhe Spring people's east store new clothes are luxuriously appearing, luxury flagship set sail all the way; Moore Department Christmas shopping four shop carnival is also becoming more and more intense.
These scenes are all the driving force that makes life fly, and also the magnificent scenery that life flies. First, let's enjoy it together to welcome the new fashion army of the 90s.
One hundred and eleven
No "tide" or "type"
Department store scale tide brand after 90
The fans of Wangfujing department are amazed. They used to be the home of white-collar, backbone and elite.
In the second half of the year, the 4 floor of Wangfujing department store introduced many international famous brands, and a "tidal zone" with an area of more than 1000 square meters was gradually formed.
In the past, cities such as the first city and other professional tidal cities were the 80 and the 90s, and now they also swarm into Wangfujing department store.
Walking up to the 4 floor of Wangfujing, youthful breath suddenly came.
Here is the surf brand BILLABONG, the British Cowboy brand LEECOOP, which integrates traditional and modern popular dynamic design, and the little monkey Monchhichi (Meng Qiqi) who is incredibly cwai, and the popular Aoki etiquette that is popular in Asia.
There are DEVILNUT, HIPUNDA, ENO, wood ninety, tultex and tutuanna and so on, too much.
The 4 floor of Wangfujing department store has become the largest area, the most concentrated and rich brand in Chengdu fashion department store.
Not only did Wangfujing department store "boom", but Ito Yang Hua Tang had already begun to "get wet".
Ito first introduced the international fast fashion giant ZARA in Chengdu, and was also the first famous brand "Muji" that introduced the environmental protection fashion in Southwest China. It also introduced a lot of fashionable young people's favorite brands in every floor of the shop through reloading and upgrading. For example, the exclusive introduction of WHO.A.U, FootMark, FootMark, ShirtsStop, and so on.
And in the new open group light square, there are the exclusive brand "ghost washing" cowboy, with a number of tide cards, such as shorthand, FILA, DEVILNUT and so on.
Strong wave sports competition, southwest first KINECT body feeling game equipment detonating Chengdu, weekend 14 o'clock -18 point to strong wave PK.
"Chao card" or boutique
Department stores should catch up after 708, 09 and 0.
Moore department store, located in Tianfu Square, has introduced some fashionable brands in recent two years. For example, Korean UGIZ and China Taiwan GOZO, which were settled last year, are personalized and more fashionable brands.
According to the person in charge of the shopping mall, many traditional mainstream clothing brands began to realize the potential of consumption after 90 years, so they launched a new style of youth to specifically design and produce clothing for the post-90s. For example, ONLY, V.M and other brands, although the main route is still popular, but in recent years, they will launch 5% to 10% tide every year.
Li Yang, director of marketing department of Moore department, explained that after 90 years, though 90% has not yet become the most purchasing power group, their lifestyle has already had a great impact on the clothing industry in China.
After all, in the near future, the 90's will take over the banner of their predecessors and become the main consumer group.
So Moore Department has been looking for a combination of new consumer groups from the introduction of new shopping malls to the form of promotional activities and the choice of gifts.
But at the same time, Li Yang also emphasized repeatedly that as a department store for nine years to accompany Chengdu consumers, Moore department store and 70 and 80 generation customers are bosom friends. They will never abandon their old customers because they cater to the needs of the post-90s. Therefore, shopping malls will not only increase the number of emerging consumer groups after 90, but also fully meet the needs of loyal customers of the 70 and 80 generations.
"Shopping malls take on the trend of fashion. It is necessary to let the 70 and 80 generation understand the new fashion information, and let the post-90s or even 00 feel the beauty of traditional aesthetics."
Li Yangru said.
"Chao" brand PK department store does not lose professional tide city.
In the fashion Pavilion of the two floor of Yi Dan Dan, the reporter was surprised to find that the Korean and Korean brands such as CO&LU and SCOLER, which are popular in the tide shopping plaza, are also found here, especially the CO&LU of Japanese young people's fashion magic wand, their distinctive exaggerated designs, bright candy colors, watermelon red underpants and single shoulder straps, highlighting the self, sexy and bold pursuit of modern urban youths, showing individuality and surpassing fashion.
At the same time, small dolls, models, decorations, clothing, backpacks, Hip-Hop, Pop-rock and other street elements can be found in Yi ddan.
As a representative of community department stores, Chengdu Hualian has begun to adjust its brand structure in the process of reloading and opening, and has introduced some younger brands, such as young brand men's clothing PLORY, Europe's force, FIVEPLUS and so on.
Meanwhile, the head of the store said that in the next annual routine brand adjustment, Chengdu Hualian will further strengthen the introduction of more fashionable brands to adapt to the new consumption main force.
It can be seen that department stores are increasing efforts to meet the demand of 90% emerging consumer groups, and the tide of future department stores can even rival professional tidal cities.
In addition, Oteri J, who is famous for his exclusive international discounts, is also a popular store for Taobao. Compared with other stores, the tide card here is obviously different, because this is a large gathering place. The tide cards also include international brands, such as vans, leecooper, Levi, s and so on. There are special discount stores here.
Meng Ling, Huaxi city newspaper reporter Qiu electric
Japan's best Asian tour is landed in ibid.
Yesterday, the "Japan boutique Asian tour" Chengdu Railway Station was opened in the department store.
There are 20 Japanese companies involved in life, groceries, kitchen tableware and health care products. Most enterprises are facing Chinese consumers for the first time.
The activity is carried out under the theme of "GOODGOODSJapan", focusing on the characteristics of Japanese gifts, reassurance and so on.
For example, a flower sprinkler can switch water flow or open the function of removing chlorine through the top button. It can not only massage in bath, but also effectively remove chlorine in tap water and protect the skin from injury.
It is reported that the tour trial will continue from December 9th to 15, and customers can purchase goods on the five floor activity site of Yi Dan Dan.
After the activity is completed, customers can also purchase the Taobao shopping mall specially designed for the event.
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