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    "Discount War", Wenzhou Businessmen Prepare For Christmas.

    2010/12/11 10:55:00 79

    Merchant Christmas Promotion


    Wenzhou

    Yintai department store

    Some of the counters have already arranged Christmas trees.

    decorate

    To create a promotional atmosphere at the end of the year.


    It's more than two weeks away from Christmas, but Ms. Lin, who is shopping in the mall, has found milu deer everywhere in shopping malls and supermarkets.

    christmas tree

    Wait for Christmas elements to decorate.

    Even if CPI rises sharply during the year, and some people feel deeply embarrassed, businesses will still use various tricks to tempt consumers.

    Recently, what are the businessmen in Wenzhou doing? This Christmas, will businesses in Wenzhou surprise people?


    Shopping malls: "layers" discount, return ceremony promotion


    Yesterday, reporters learned from several shopping malls in our city, the mall is now stepping up to decorate the festival atmosphere, preparing Christmas gifts, brewing discount efforts, is expected to be around 20 days this year will be staged "Christmas War".


    Wenzhou intime department store started to start Christmas atmosphere layout last week, has been putting on Christmas gift boxes, etc., and each shop in the mall also decorated their elk, snowflake, color ball and other elements.

    Times Square Shopping Center planners also specially sent people to Shanghai and other big city shopping malls.

    According to the disclosure, this year's department store Christmas dress will be dominated by red color, including Christmas trees and so on will be carved with acrylic as the main material, in order to give shoppers shopping shopping distinctive shopping experience.


    This year Christmas Eve and Christmas coincide with the weekend. Yintai, times and Kai Tai shopping mall all say they will launch "delayed marketing".

    As for the promotion efforts, the mall has not yet finalized the scheme or declined to keep it confidential for a while. But a shopping mall source revealed that there will be a "discount" at the end of the year, such as different discounts at different stages, or limited time discounts.

    This year, Christmas will also give Christmas gifts to consumers. Its category is still being selected, hoping to give consumers a pleasant surprise.


    This year, the Christmas products of various brands are still a gimmick.

    For example, Stella Luna and SWAROVSKI jointly launched the "Christmas diamond Rhinestone shoes", priced at 4280 yuan, the national limit of 500 pairs, Wenzhou has about 50 pairs, sold 12 pairs in early December.

    SWAROVSKI, Lancome, DIOR and so on also introduced a number of Christmas gift boxes.


    Home appliances store "Christmas" will also be promoted on the basis of anniversary.

    Suning Appliance in Wenzhou has been aiming at the business opportunities of Christmas gifts, such as lovers mobile phones, women shaving knives, 3C products and other promotions, such as CASIO digital camera Z37 selling 799 yuan, and NOKIA N8 activity price 4280.

    Gome is working with a local forum for the first time to promote group night activities on Christmas Eve.

    One hundred, home appliances will be reloaded and Christmas will also be sold, raffle tickets and other activities.


    Entertainment: selling tickets early and improving


    This year, the Christmas Carnival in the West Garden of the river is also launched earlier than usual.

    "In previous years, Christmas activities are usually scheduled for ten days in advance, and now we can make reservations this year."

    A person in charge of the West Garden said.

    This year's Christmas Eve, the west garden will invite the radio host to "laugh at Christmas", as well as fantasy amusement parks, Christmas parties, Christmas food street, campfire Carnival and other activities.

    In addition, people joining the Christmas Carnival can sign up for the car trunk market.

    "At the beginning of the Christmas Carnival booking, there are quite a lot of people consulted."

    Activity planning, Fang Wen Bao, director of the group Lange, said the relevant person in charge.


    At Christmas, the cinema also spares no effort to shout.

    There will be a Christmas lottery in the new China Film Festival.

    "The original holiday credit card discount is suspended, but this Christmas Christmas Eve coincides with Friday. Friday, the credit card can be continued to enjoy 10 yuan to buy movie tickets, usually Friday, there are 100 places, which will increase to 1000 on that day."

    New China film capital Zheng said.

    "In the past, buying movie tickets and giving gifts, half price concessions for all the venues this Christmas Christmas Eve after 10 o'clock."

    Wu Xin Wen, vice president of the new era film world, said.


    Christmas Carnival, K song is a lot of young people must play.

    Jialdi has already set up a Christmas Wishing Tree in the hall, and Santa Claus presents candy on Christmas day.

    "This year's activities focus more on interaction. Apart from karaoke, we have also set up guessing riddles, darts, circles and other games to win prizes."

    Jialdi merchants planning department responsible person said.


    Dining: Hotel Christmas dinner sweepstakes


    Because Christmas is on Saturday this year, businesses that have held Christmas dinner on Christmas Eve (24) have stretched their fronts, Christmas dinner extended from Christmas Eve to Christmas day.

    However, the price of Christmas dinner has increased this year, raising the price by one hundred or two hundred yuan.


    "Christmas is popular on Saturday, so there is a Christmas feast on Christmas day, except for Christmas Eve."

    Su Hao Hong, director of food and beverage, Vanward Howard Johnson said.

    A person in Shangri-La said that the Christmas dinner was good last year, and this year a special addition was made.

    However, the price of Christmas dinner increased this year. The Christmas Carnival at the Shangri-La Hotel was 2188 yuan per person; the luxury seats were 1788 yuan, compared with 1988 yuan last year; 1668 yuan, the VIP seats were 1388 yuan last year.

    The price of Vanward buffet Christmas buffet rose from 598 yuan last year to 658 yuan.

    "Price adjustment is on the one hand, prices are rising, and Christmas activities are more abundant than last year."

    Su Li Hong said that this year's new raffle award includes coupons, SPA vouchers, barbecues and so on. The hotel also hired clay figurine masters this year to teach children to knead Santa Claus at the scene.

    The price of buffet dinner at overseas Chinese restaurant rose from 338 yuan, 888 yuan and 998 yuan last year to 488 yuan, 1088 yuan and 1188 yuan. Chen Bingguang, director of food and beverage, said that this year the raffle investment has increased.

    The first prize is 5000 yuan in Tourism Award.

    As of yesterday, the overseas Chinese hotel has more than 110 locations to be booked.


    However, hotel prices still follow the "civilian line".

    Vittoria Hotel because of the hotel peripheral decoration, December 24th peace night buffet from the original 988 yuan down to 398 yuan.

    "The dishes haven't changed much compared with last year, but the prize setting and performance lineup has been reduced."

    Ma Jianwei, manager of Vitoria food and beverage department, said.

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