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Must-Have&Nbsp; PK&Nbsp; "Fast Fashion".

2010/12/11 15:02:00 101

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"This is our season new product, our shop Monopoly money."

If there are sales staff to take advantage of the season as a bright spot and think that the new money is the all-purpose killer, it is estimated that it will attract some customers' eyes.

"The fashion cycle is fast enough to survive. Instead of forcing these so-called new items on to the guests, it is better to give them what they want or recommend what they can not refuse."

This is the former president of Jeff Silverman, Steve Madden.

The big brands are released in the two quarter of the year, coupled with the increasingly strong early spring early autumn series, and the lineup is increasing. Domestic brands are responding to the rapid changes in the market with the first wave, the second wave and so on.

"Fast fashion" such as ZARA,

H&M

I don't want to tell you anything about publishing, but whenever you need it, you can always appear in a shop.

brand

How did they fight against the cycle and let the customers return? Jeff Silverman made a homonym website and accepted the samples of shoes designed by the customers. The guests could receive a pair of complete wearable shoes in 3 weeks.

These shoes are all made in China, and the price is about 125~250 dollars. For customers, the way they send them up is naturally what they want most at the moment. The so-called Must-have is better than the compulsive "new recommendation".

Even luxury goods are starting to stir up. Burberry used its "Burberry retail theater" instead of the original preview of VIP. The release of Burberry Prorsum 2011 spring and summer women's dress was broadcast in 25 stores in London. When the T model started to show, customers were watching the scene at the shop. They could praise the "great" directly while ordering the order.

These clothes are only 7 weeks away from the time of the order.

Fast, buy your own hands.

Custom goods

There are third other kinds of pleasure investment designs that you can participate in.

It's like buying a new stock and enjoying it as the company prospers.

Designers have been successful in raising money directly with customers, like fundraising, such as Stacy Lomman, who raised $12 thousand on the website Kickstarter to complete her first series of women's wear. 9 of the series were released under the name of 9 customers, and their capital injection exceeded $650.

This is definitely a great sense of satisfaction.

Also, the designer received $4000 in capital and successfully sold 50 bags. Not only did everyone invest in the bag, they also attended a celebration party.

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There are more than one site like this, and there are designers who put their designs on the Internet in advance to let interested people invest or place orders until they finally choose to improve and produce them.

Of course, no one has overlooked the status of the big buyers, and the trend is still being issued by the cutting-edge minority rather than the customers who come to participate in the design independently.

However, this way obviously let everyone have a more fashionable and quick choice, and the key is to get what they want most and really need. Why not?