Can "Chinese Voice" Ring In The International High-End Clothing Industry?

After the financial crisis, the global textile and garment industry is facing a new challenge of reshuffling.

Represented by Italy, a number of international high-end men's wear brands, with decades or hundreds of years of achievements, have great influence on fashion and cultural impetus, and are the leaders of fashion fashion nowadays, but their manufacturing capabilities have lagged behind. At the same time, the garment manufacturing enterprises represented by China are showing rapid development because of the innovation of production technology, advanced manufacturing equipment and quality management.

Recently, Wenzhou economic and Trade Commission and Wenzhou City Fashion dealer And the Australian wool Bureau will hold the "global high-end men's clothing Cooperation Forum" at the Shanghai world financial center. According to the insiders, this is the strongest voice of Wenzhou's garment industry, which is once again standing on a higher level and facing the world after the "regional brand" worn in Wenzhou in 90s of last century. It is the strongest voice in Wenzhou's apparel industry to build the world's high-end menswear manufacturing base.

The change of the global textile and garment industry structure has brought an excellent opportunity for Wenzhou to build a global high-end menswear manufacturing base. The words of Zheng Chenai, President of Wenzhou clothing trade association, showed Wenzhou's strength and strength. "At present, the current development of Wenzhou's garment industry is enough to support it as a global high-end menswear manufacturing base. Wenzhou is exploring a global industrial chain cooperation in the development of China's world famous brand."

According to the reporter, after 20 years of rapid development, Wenzhou has more than 3000 home garment manufacturing and circulation enterprises, with an annual output value of more than 58 billion yuan. Wenzhou also has 16 well-known trademarks in China, 9 Chinese brands, and 17 national inspection free products. Zheng Chenai said that in China's important menswear manufacturing gathering area, Wenzhou's biggest feature and advantage is to work closely with international high-end brands, which can be regarded as an important international and domestic high-end garment manufacturing base.

Statistics show that "made in Wenzhou" has become a number of international. High-end men's clothing First order. Hundreds of international high-end brands such as Armani, Zegna, Versace, Gucci, SARAR, Martha and so on are closely related to Wenzhou clothing enterprises. Domestic high-end men's clothing brands such as nine Mu Wang, Li Lang, seven wolves, Tai Zi long, Qipai and so on have also maintained long-term and stable cooperative relations with Wenzhou.

At the same time, a survey on the international cooperation of 16 Wenzhou senior men's wear brand enterprises, including the birds of the Phoenix, Xia Meng, France, Zhuang Ji, Jordan, Bai Xian de and Gong Zhen, also showed that the total scale of the 16 factories reached 738 thousand square meters, the total number of employees was 19068, the designers 495, and the foreign designers stationed in Wenzhou were 28 people in the city of Wenzhou. In 2009, the total output value of the 16 high-end men's clothing enterprises was 9 billion 170 million yuan; the annual senior men's clothing was 9 million 758 thousand (piece sets); the average price of its main products was 3807 yuan, the highest price could reach 12000 yuan, and the high-end men's clothing with a market price of more than 5000 yuan was 1 million 569 thousand (piece sets).

Zheng Chenai said: "the industrial advantages of Wenzhou and the planning of the municipal government to build a global high-end menswear manufacturing base" has become the first step in the spanformation and upgrading of the garment industry in Wenzhou. In addition, the Wenzhou clothing trade association also plans to build a "global high-end men's wear leadership club" in a year's time to integrate the global high-end men's clothing from the brand, the manufacturing to the elite of the whole industry chain, and to serve the cooperation and development of the global high-end men's clothing industry.

China Clothing market After decades of rapid development, from immature to mature, from primary customization to ready-made clothes consumption, it is gradually entering the stage of high-end consumption, including advanced customized consumption. How to promote high-end consumption, improve the added value of clothing technology, change the volume of clothing manufacturing in China from doing quantity to making value, this is also an important content of China's clothing spanformation and upgrading.

According to the insiders, at present, the phenomenon of the separation and spanfer of marketing and processing and manufacturing in garment industry is becoming more and more obvious. The global garment manufacturing industry is moving to Asian countries, and this shift makes the industry more subdivided and more professional. Another expert pointed out: "the value of brand culture is often elevated indefinitely, while the value of manufacturing quality is often underestimated, which is the contradiction and confusion caused by the imperfect combination of industrial chains.

In fact, product quality is an important part of the brand, and high-end brand is the same. High-end garment manufacturing technology development, quality improvement and market protection, especially brand marketing and other industrial chain work together to complete. That is to say, without the support of the developed high-end manufacturing industry, there can be no development of high-end clothing brands.