Down Clothing Manufacturers Open Shop To Digest Cost Pressures

Since the winter, careful

Taobao shopkeeper said no increase in price

"I can't help it. I will lose money if I don't increase the price," said Jia Jia, a shopkeeper who just raised the price of the down jacket from Taobao 810 yuan to 880 yuan.

Jia Jia started operating Taobao online last year, and CO produced and sold an international brand down garment in Guangdong and OEM factories.

Jia Jia said that the filling material of the down jacket was 90% yuan per month, and the white feather down from 80 thousand yuan per ton at the beginning of this year rose to 350 thousand yuan, which is 4 times more than the original one.

Down fabric 20D nylon cloth has increased by 20% this year, and the wholesale price of animal fur on the down garment hat has also increased by 50%.

Jia Jia said

Bosideng calls internal digestion cost pressure.

Compared with Jiajia's "small business", Bosideng, the largest domestic down garment manufacturer, also suffers from the test of rising costs.

Bosideng insiders told reporters that Bosideng will try to digest the cost pressure inside the enterprise as far as possible this year.

According to Bosideng insiders, the price of eiderdown in the industry is generally 2-3 times that of last year. The price of polyester and chemical fiber is three to 50% higher than that of the same period last year, and there is still a rising trend.

In addition, after the financial crisis, the demand for the down garments in the global market has increased, and the order and processing fees have increased, so the average wage of factory skilled workers has increased by more than 30%.

All these increase the processing cost of Bosideng.

However, in response to the pressure of price increases, Bosideng put the official Taobao flagship store opened last year and its own official shop into an important sales channel.

Reporters at Bosideng Taobao store see that the store is holding promotional activities now, and some down coats in online stores are cheaper than shopping malls.

Bosideng said that the average daily sales volume of online stores is around 1 million yuan.

Cotton futures fall

In November 20th, the "16 countries" issued the requirement that the railway departments should do a good job in Xinjiang's cotton distribution, and ban the acquisition of processed cotton without license.

Within a week after November 22nd, the Zheng cotton index dropped from 33692 yuan / ton to 26 yuan at the lowest level this year, or 24266 yuan / ton, with a drop of nearly 28%.

Moreover, in response to the policy of releasing the volume and concussion of the cotton futures market, the Zhengjiao exchange immediately issued a notice to increase the proportion of cotton trading margin and strictly control cotton abnormal pactions.

Bosideng and other down garment manufacturers say that because the materials used for the production of down coats are basically not related to cotton, the cost of materials has not declined significantly after the "16 countries".

People's feelings

Down sale promotion

On the weekend, a shopping mall in Beijing is holding down eiderdown Festival.

In the promotional activities, the price of these down coats is mostly over 800 yuan, and some of them are still worth thousands of yuan.

Ms. Zhang, a salesperson in a shopping mall, told reporters that the retail price of down jacket this winter is indeed higher than that of last year.

Why is the down jacket so expensive this year? It's quite different from the old one last year.

Ms. Zhang: the cost of clothes has increased, ah, down and fabric have been rising, diesel prices have increased, and pportation costs have gone up.

But now "feather and down" exhibition activities, this year's new twenty percent off.

Even so, the price of the down jacket this year is about 30% higher than that of last year.

Last year, the discount of the old ones was even more severe. Some of them were broken and broken. It was about 100 yuan cheaper than the ones listed last year.

Is there a rise in rental, water and electricity prices in shopping malls?

Ms. Zhang: slightly higher than last year, but not as expensive as the cost of the down jacket itself.

How about the sales?

Ms. Zhang: I think there are more consumers in this year than in last year. There are two kinds of situations: one is "the higher the price, the better the sale". Now consumers like the style of clothes, do not care about spending more money, and the sales of broken goods last year are also good, and prices attract some middle-aged and old consumers.

Our side (referring to the sales partners) has a turnover of more than thirty thousand on the weekend, that is, selling more than 40 items, and selling about 20 pieces per day on weekdays.

Why is the more expensive the down jacket is, the more people it buys?

Ms. Zhang: this year is not "a thousand years of extreme cold". Beijing is quite cold these days.

Besides, clothes should be bought and bought. They must not be frozen because of the high price.

Besides, the price is still within the range of the consumer.

Expert opinion

Sun Xi, an agricultural product analyst at the Yide Futures Research Institute:

"16 countries" attacked speculation.

Sun Xi, an agricultural product analyst at Yide Futures Research Institute, said that cotton futures began to rise rapidly from September this year, and there are three main reasons for the phenomenon of "space cotton": the imbalance between supply and demand, resulting in short supply of cotton, the intervention of speculative capital, and the dollar index and inflation expectations.

Turning to the impact of "16 countries" on cotton futures, Sun Xi said that within a week after 22 days, the Zheng Mian index dropped from 33692 yuan / ton at the highest time this year to 24266 yuan / ton at the lowest level of 26 days, with a drop of nearly 28%, indicating that the impact of the policy is obvious.

In view of the volume and concussion of the cotton futures market, the notice issued by the Zhengzhou exchange has increased the proportion of cotton trading margin and strictly controlled cotton abnormal pactions, which has led to a decline in Zheng cotton shrinkage.

Sun Xi believes that the "16 states" have cracked down on speculative capital for speculation in commodities, but have not changed the fact that cotton production has a gap.

As cotton futures continue to weaken in the short term, cotton farmers' enthusiasm for planting may be further hit.

Therefore, he thinks cotton prices will usher in a new round of price surges next year when the new cotton comes into the market in 5-6 next year.

Liu Yuhui, director of the financial research and Research Office of the Chinese Academy of Social Sciences, said that the "16 countries" was promulgated by the government to solve the market problems when it is necessary to use its familiar administrative means. In the short term, it can play an important role in restraining speculation in the market.

But at the same time, he thought that the signs of rising prices had been revealed in 2007, but this year's inflation was the result of previous accumulation as a result of the economic crisis.

Liu Yuhui said that in the long run, "16 countries" can not solve the fundamental problem of rising prices, and more rely on the state to tighten monetary policy appropriately.