Feather And Fur And Multi Elements Break Through The Old Concept To Become A New Fashion This Winter.

People in Ji'nan recently

This year's down jacket has abandoned the traditional uniforms with a single color and bloated appearance. The overall design is more casual.

Ye manager of expensive and commercial department also mentioned that this year's Lapel began to be popular, and the style of wearing hat was obviously reduced.

Big picture shows new personality

Young consumers who pursue the trend are still dominated by bright colors, such as bright pink, light orange, gradual change, bright yellow, light grey, beige, jewel blue and so on.

Especially this year, many brands of down garments have added elements such as embroidery, wafers, fur and embossing. This gives people more visual impact and stronger infection.

This year, even in the middle and old age style, the tone is no longer as dark and single as it used to be. The down jacket with dark pattern is more popular among middle-aged and old consumers.

In addition, in the past, only children's down jacket was rich in pattern design. This year, adult clothing has also begun to boldly use large area patterns, and the large area patterns on the back and chest are full of personality.

This design completely breaks down the single tone of the down jacket, and makes the down garment suit the trend, showing youth and vitality.

Feather and fur multi elements break through the old concept

Another prominent feature of this year's down jacket is that the fur elements are beginning to blend into the design of down garments.

Big hair collar and fur liner can also make the down jacket look gorgeous and dignified.

The addition of sheep skins, Rex rabbit hair, blue fox hair and mink skin makes it hard to judge whether it is a down jacket or fur, but it also makes many luxury consumers who like the down jacket and like fur not to be entangled when choosing.

According to Ye manager of expensive and commercial building, there is a wash down garment on the market this year. Its surface is smooth because it is not easy to stick dust. Even if it is dirty, it can be cleaned with clean wet cloth, and there is no need to worry about the washing of down jacket.

The addition of these elements not only enhanced the thermal performance of the down jacket, but also highlighted the fashion and luxury of the down jacket.

This year, the price of raw materials for Down garments has been rising all the way.

Now that Ji'nan is not too cold, it is better to persuade consumers that if they are not anxious to wear it, it is better to spend a few days. When the Christmas season, new year's day, Spring Festival and other festivals are down, the down selling stores will usually buy more promotional activities, perhaps at that time.