Shu Lang Wu Jianmin: The Secret From "Confucian Scholar" To "Fashion"

In China International clothing Women's wear at the fair brand "Sulang" low carbon booth decoration mode attracted many media attention. fashion The founder of brand is a genuine Qilu "Confucian scholar".

At the age of 43, he was a little fatter, with a light head and a big beard. From time to time he twirled two thoughts, laughing, chatting, witty, humorous, and fearless and fearless -- a rough Shandong man. He is Wu Jianmin, chairman of Shandong sulang clothing and Accessories Co., Ltd.

The Qilu people have always been known for their bold and bold courage. Few people associate the word "fashion" with it. However, Wu Jianmin not only completed the magnificent turn from Confucian scholars to fashion leaders, but also made the fashionable clothing brand of Shu Lang rush out of China for 10 years to go to the world.

"Do not dress carefully"

Many people ask Wu Jianmin very strangely: "so many industries, why do we choose to make women's clothing?"

He laughed. "I did not do this carefully. I did not do it very well." Simple words, but he can see his legendary entrepreneurial road.

In fact, when it came to the decision at that time, Wu Jianmin was also wondering how he would choose to dress up as a woman. In 1999, Wu Jianmin, director of the Qixia Municipal Committee of the Shandong Municipal Committee of the Communist Party of China, made a bold decision: abandoning official business. But where he started, he was still at sea. By chance, a friend of mine said that Shandong never made women's clothing brand in history and asked him to dare to do it. "Dare!" from then on, Wu Jianmin threw herself into women's clothing and formed an indissoluble bond with the clothing industry.

Since you have made up your mind, let's do it! Wu Jianmin, who graduated from economics major of Renmin University of China, has made an account: making foreign trade has low added value, and orders are easily controlled by others. Only by making independent brands can we remain invincible in the fierce market competition.

Wu Jianmin, who is passionate about making world brand clothes, flew to Paris, hoping to find a breakthrough in the romantic world. The leisurely and romantic relationship between neon lights on the Senna River and the French plane trees on Champs Elysees street, the history of the development of dress culture in France and China has given him inspiration and strengthened his determination to fuse the eastern and Western civilizations to create brand women's clothing.

With the unique view and understanding of women's clothing, Wu Jianmin built a clothing factory in Jiaodong peninsula into a brand clothing enterprise integrating design, development, production and sales. In the past 10 years, she has owned independent research and development, marketing, foreign trade team, logistics distribution system, etc., adhering to the management mode of independent brand, "Shu Lang" women's clothing has already gained high popularity and reputation in the national target market, and is recognized as the leading brand of northern China's women's clothing. {page_break}

The secret of success

From "Confucian scholar" to the founder of successful fashion brand, what are the secrets?

Wu Jianmin said: "the clothing of Shu Lang is sold by pieces, and the business is done little by little, without relying on the government's tax relief and subsidies. Shu Lang's greatest success is that every piece of clothing and work is recognized and recognized by thousands of consumers.

He believes that he is a natural entrepreneur - you can say that he publicize, but he is too rigid to mix in the fashion world. He has the determination of ordinary people not to have trade-offs. He knows what things should be tasted and what needs refining. He also appreciates the way the Japanese work. Before the investigation is clear, look ahead and push ahead.

Shu Lang is a different way of development. Foreign trade processing is not done, nor is franchising done. In the global financial crisis, Shu Lang has not been affected much, mainly because it controls the links of clothing development, production and sales, and has independent pricing power in terminal sales.

The financial crisis prompted schurang to accelerate the pace of brand internationalization, because the brand expansion of this opportunity often costs less. In 2008, the company introduced high level talents from abroad to develop and design talents, and acquired low-cost clothing enterprises and brands at low cost, and concluded four agreements with Italy and France to acquire their ownership and operation rights agreements, and boosted sulang fashion to the international market and complete the brand upgrade. In 2009, on the basis of the establishment of a modern marketing network system covering the whole country, efforts were made to expand the proprietary store system and transform the market operation mode.

Wu Jianmin likes books and is good at reading from "reading". He doesn't smoke, he doesn't drink much. He likes to shop around bookstores as much as he needs clothes. He likes biographies of famous people, looking for his own life expectancy from their extraordinary life; literary books moisten his sensitive heart. Perhaps, the book is also a ladder to his success. He does not like to use his "home" to locate. If he does not want to use "home", he laughs at it as a "miscellaneous family" and reads extensively.

"Clothing is a smart note".

"Elegant clothes show people's taste", how to use elegant, natural style dress, with slender, slender body, elegant and demure temperament, in the dress show women's extraordinary and smart beauty. From this perspective, Wu Jianmin is not an entrepreneur. He is also a designer and a beautiful messenger.

"Clothing is a smart note, beautiful harbor city must have the concept of fashion. This concept is not in Yantai, nor in Shandong. Wu Jianmin said. In order to create this dream of "fashion", Wu Jianmin began to explore women's clothing. Although the mistake entered the field of women's clothing, but suddenly found that women's clothing is actually very difficult, the beauty of women's ever-changing, women's fabric changes complex, how to grasp is a headache.

He believes that the most fundamental feeling of women's clothing is that they are more sensible than rational and have a delicate, romantic, fashionable, mild and soft feeling. How to capture such a subtle feeling? Wu Jian slowly savored his wisdom.

Let him remember, once in order to study a collar shape, spent a few nights, staring at the technology department, adjusting the shape, and finally used a very clumsy way: cut the paper with a piece of paper, and put it on the neck of the staff. In terms of clothing materials, Shu Lang uses more environmentally friendly and recycled fiber fabrics, and advocates "green fashion", so that consumers can keep their perfect style while not being hit by the rapidly changing fashion trend, experiencing warm care and real inner feelings, and truly enjoying the elegant life.