AWI Launches "Merino Creative Journey" Promotion Campaign In China

From September 26, 2010 to October 2, 2010, the Australian wool development company (AWI) and Lane Bryant EP Ya Ying, ICICLE Wo and JNBY Jiangnan cloth, men's wear brand CROQUIS sketch, outdoor brand KROCEUS Kenuo Seth, baby girl brand les Enphants Baby House, underwear brand SCHIESSER Shu Ya, and China's mainstream media, "fashion gentleman", "today's appearance", "new sight", "travel world", "Shen Jiang service guide", "clothing store" and the only network partner Tencent net launched "Australia beautiful Nuo". Creative journey "Activities. For the first time, a real-time update method combining webpage and micro-blog is adopted for the first time.

The purpose of this event is to enable brands to learn more about Australian Merino wool and promote the use of merino wool in various brand products, and to make consumers understand the quality and comfort of Australian Merino wool through the media.

The event spanned Australia and landed in three places in Perth, Canberra and Sydney, from the Sunny Vally ranch in Western Australia, the Sheep CRC of Curtin University (Sheep CRC) to the Royal Show in Perth and the Wee Jasper ranch in Canberra and the Sydney headquarters of the Australian Wool Innovation Limited. All the designers and senior executives and media editors who participated in the event went deep into and visited Australia's pure ecological ranch and the world's leading woolen farming and grading management system. At the same time, the latest series of merino wool products of the seven brands were displayed in the Royal show of Perth, bringing Chinese fashion to beautiful Western Australia. This trip is from simple and beautiful. Perth To modern Sydney, the footprint will span the whole of Australia, so that every brand and media participant can feel the charming and charming pastoral style of "riding on sheep's back" and the natural charm of Australia's beautiful Nuo wool.

Ms. Wei Xiaoya, general manager of AWI China, said: "through this event, the cooperation between AWI and retail brands will run through the whole supply chain. Next, we will establish a cooperative development mechanism with the brand, and jointly develop the product with WOOLMARK members in the supply chain, so that the innovative products can be commercialized better and bring long-term benefits to all parties in the supply chain. Because the WOOLMARK pure wool logo has hundreds of excellent certification enterprises in China, covering the entire supply chain of almost wool industry. This is also an advantage for AWI to combine wool products innovation with the two core businesses of the retail market.

Australian Wool Innovation Limited (AWI), after inviting seven domestic brand designers to go to Australia to experience Merino's creative journey, will cooperate with the brands to launch the 2011 spring beautiful Nuo series. This series presents the best interpretation of the designer's most natural fiber in the world, Australia's Merino wool. And will be displayed in December 17th this year in Shanghai fashion landmark Jingan 800 Xiu held the "I LOVE MERINO" 2010 annual beauty family brand celebration. These beautiful Nuo products will also be sold in stores in the 2011 big brands in the early spring, and this will definitely lead to a new round of fashion in China.

At the same time, in order to match the sale of brand Merino wool products in autumn and winter this year, AWI and seven brands launched a "beautiful Nuo family passport" gift giving campaign in November this year. During the event, all the Merino family brand activity counters purchased Merino wool products to get a "beautiful Nuo family passport" to participate in the activities. Consumers can use the number of stamps to exchange gifts from any family brand. Meanwhile, Tencent homepage and Tencent micro-blog also launched corresponding raffle activities to attract more consumers to join.