Shoe Making Industry, China'S Shoes In 2010 Are Abroad.

December 15th, 2010 is about to go back, and look back again, the ups and downs of the road, let us see the shoe industry experienced the test, the shoe industry enterprise's unremitting efforts, and the shoe industry personage's infinite expectation! Even though the road ahead is still rugged, we will also be strong to face.

2010, we walked together...

Time: January 15, 2010

Event: Indonesia

Concern index: 7

Shocking index: 7

Some small and medium-sized Indonesia

"The Chinese shoe industry will account for 60% of Indonesia's footwear industry's share from the current 40% to 40 thousand jobs in Indonesia," said Eddie Vichanalco, chairman of the Indonesia footwear Federation.

Indonesian government officials have also indicated that the Indonesian government has submitted a report to the Council of Southeast Asian Union, hoping to renew negotiations with ASEAN and China on the contents of tariff reductions in the China ASEAN Free Trade Area.

In fact, there are always some discordant voices in some ASEAN countries for the construction of China ASEAN Free Trade Area.

As Sotira Bbu, a senior researcher at the Singapore Institute of Southeast Asian Studies, said, "not everyone in Southeast Asia is optimistic about the free trade area".

The objection of the China ASEAN Free Trade Agreement within ASEAN is because some Southeast Asian producers fear that once the import tariff is cut, cheap Chinese goods may pour into the market, which will make it more difficult for them to gain or increase their share in the local market.

Time: March 9, 2010

Event: Brazil raises 13.85 dollars for each pair of Chinese shoes.

Concern index: 10

Shock index: 9

China's export of footwear products has also been "cut off" by anti dumping in Brazil.

The Brazil Foreign Trade Commission has announced an anti-dumping duty of 13.85 US dollars on imports of footwear products from China. The measure is effective from the date of promulgation of the official gazette of Brazil, and is valid for 5 years.

According to the briefing, the shoe related products in China are mainly leather shoes, not including beach shoes, ski boots and so on.

According to the anti-dumping duty calculated on each pair of US $13.85, the cost of exporting Chinese leather shoes to Brazil is about 100 yuan per pair.

An industry insider said that such a price increase would make Chinese products greatly lose competitiveness in the Brazil market.

The reporter learned from AOKANG, one of the major leather shoes exporters in China, that the average price of leather shoes exported to the US and EU markets is about 20 to 25 US dollars.

If this price is calculated, each pair plus an anti-dumping duty of US $13.85, the cost of leather shoes will increase by more than 1/2, which will undoubtedly have an important impact on sales.

Industry analysts pointed out that Brazil is not the main market for China's footwear exports, but its anti-dumping measures also reflect from one side that China's exports of leather shoes are facing multiple trade barriers in the international market and "containment". Footwear products have become one of the "sensitive commodities" that are most vulnerable to anti-dumping.

Mei Xinyu, an expert in the Ministry of foreign trade and Economic Research of the Ministry of Commerce, said that from this year's perspective, trade protectionism in all countries is still on the rise.

China's shoe-making enterprises must gradually break away from the low price competition mode through brand strategy, technological pformation and industrial upgrading, so as to improve the technological content and added value of products, and implement the strategy of winning by quality.

Time: August 29, 2010

Events: Wenzhou shoes in Spain again encountered waves of well-known shoe enterprises to withdraw from the market

Concern index: 7

Shocking index: 6

Wenzhou's shoes are coming again in Spain. The Spanish government has issued a new policy regulation for imported shoes, which is considered to be a heavy penalty when imported.

Although this policy is not specifically targeted at Wenzhou shoes, Wenzhou shoes are actually affected by this policy in the market because of the fact that Wenzhou shoes occupy more than 60% in the Spanish market. Several well-known Wenzhou shoe enterprises have withdrawn from the Spanish market last month.

It is learnt that the main content of the new policy regulation issued by the Spanish government is not complicated.

When the shoes are imported to Spain for customs declaration, the customs will compare them with the same or similar products in the customs catalogue according to the relevant types and materials of the shoes. If the prices of these shoes are lower than the customs catalogue, the goods will be seized and the relevant footwear dealers will pay the customs duties, VAT and the corresponding fine after the price is paid by the relevant footwear dealers before they can get the goods back.

It is this supplementary duty, value-added tax and fines that make the shoe dealers in Wenzhou panic.

Spanish footwear import tariff is 17%, value-added tax is 18%, fines are determined according to the amount of tax to be paid.

The price of Wenzhou shoes when declared in Spain is usually only 1 euro or even lower, while the prices in the Spanish customs catalogue often reach 4 Euro 5 euros or even higher.

According to relevant personages, Wenzhou businessmen also understood the policies and regulations promulgated by the Spanish government, but they were rather dissatisfied with the customs's identification of low quotations.

The price of the Spanish customs shoe catalog is the price of the products of Spain and the European Union, but the production cost of the European Union is much higher than that of Wenzhou. It is very unfair to determine whether the price of Wenzhou shoes is low based on the price of EU shoes.

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Time: September 29, 2010

Event: five Chinese shoe shops in Italy were seized by Rome police.

Concern index: 10

Shocking index: 8

Rome police, on the grounds of checking "RIDA" brand shoes, have checked many Chinese business shoe shops in Rome's COMMERCITY mall without presenting any credentials, and claim that the shoes imported from China may contain toxic substances. Without testing results, the shops and warehouses of five Chinese footwear operators have been seized, which not only caused serious economic losses to Chinese business operators, but also had a negative impact on Chinese.

Italy is an immigrant country. Immigrants from all over the world live and develop in Italy. They have made great contributions to Italy's economic development. Chinese businessmen are diligent and diligent.

The review is obviously discriminatory.

Time: October 21, 2010

Events: Latin American and Spanish shoe companies threatened to jointly defend Chinese shoes.

Concern index: 7

Shocking index: 7

At the international footwear industry conference held in Mexico, footwear manufacturers from Mexico, Brazil, Argentina, Venezuela, Columbia, Chile, Uruguay, Ecuador, Paraguay and Spain said they must agree on joint measures to resist unfair trade practices in China.

The president of the Argentina Footwear Association said that the measures taken by Argentina so far have prevented the import of 70% of China's shoes and promoted the production and consumption of local shoes.

Time: November 8, 2010

Incident: Three Chinese shoe shops in Spain were raided.

Concern index: 10

Shocking index: 9

Spain's ELCHE industrial area broke out, local police cracked down on "imitation and counterfeit" actions.

During the police raid on the Chinese warehouse area on the same day, three Chinese warehouses under investigation were all sealed up on the charge of "counterfeiting famous brand shoes".

Among them, 25 overseas Chinese were arrested, and more than 10 thousand pairs of imitation shoes were seized.

It is reported that these three warehouses are one of the best sellers in shoe city and the largest selling Chinese business.

It seems that in addition to bosses' reluctance to talk about the problem of black workers, the self innovation of Chinese footwear industry and manufacturing industry is also a major problem to be solved.

"Plagiarism famous brand design" this accusation, but also on the image of Xihua people put on a lot of black.

In many ways, this assault inspection is targeted and well prepared.

In order to install the huge number of confiscated shoes, a brand even empties its own warehouse in advance.

According to local TV reports, the number of shoes confiscated is over 20 thousand pairs, worth more than four million euros.

Last year, Elche shoe city has been confiscated by other businesses, a total of 45 thousand pairs of shoes, worth tens of millions of euros.

The loss of Chinese businessmen is undoubtedly enormous, but it does not stop there.

If you don't have your own brand design, the future checks will only get bigger and bigger.

Time: December 10, 2010

Event: European Union or China exporting European leather shoes and anti-dumping complaints again

Concern index: 10

Shocking index: 10

As the largest and longest anti-dumping case in the history of trade between China and Europe, the EU has yet to stop signs of "anti-dumping" on China's export of European leather shoes.

According to the information of shoemaking Office of China Leather Association, the EU footwear industry is now brewing anti-dumping petition against imported leather shoes from Vietnam and China again.

The current anti-dumping measures for leather shoes will expire at the end of March next year.

According to EU law, EU Industrial retrial appeal must be submitted before the end of this month.

The Deputy Attorney General Pu Ling, who has been acting as an agent in the anti-dumping case against China leather shoes, has said that the EU footwear Federation is likely to submit a retrial complaint before the end of this month as the old shoe makers in Italy and Spain continue to submit their appeals for review.

Once the complaint is successful, the anti-dumping time limit for China's export of European leather shoes will be extended again.

Wei Yafei, director of the footwear association of China Leather Association, said that the EU anti-dumping case on leather shoes had a serious impact on the export of Chinese leather shoes, and exports of European leather shoes continued to decline. In 2009, China's footwear export growth was almost zero.