Qing Ke: The Success Or Failure Of Investment Group Buying Remains To Be Seen.

15, the famous venture capital research institution in Greater China

According to the data from Qing Dynasty, there were 10 investment events for group buying websites from April 2010 to early December.

Among the 5 investment cases that have been disclosed, there are 3 cases of RMB investment, and 2 cases of US dollar investment. The amount is distributed in the range of US $100-5000.

It is worth noting that the handshake net, as an early entry into the group buying industry, has received two rounds of investment, and the $50 million investment it received in early December 2010 has become the largest investment ever obtained by group buying enterprises.

By the end of November 2010, data showed that there were thousands of Chinese group buying websites. Such a huge group buying market was mixed up, and there were solid, "flowing", fast growing and fast closing businesses.

The report said that in the face of such a large group of enterprises and the market, most of the capital side is still in the wait-and-see state, but there are also quick action.

In the report, Zhang Yanan, an analyst at Ching Ke, said, "of course, the demand for capital is more urgent in the group buying market where enterprises are strife, and capital is also eager for this emerging thing.

But facing a rapidly expanding market, it is crucial to keep a cool head and whether capital can blossom or bear fruit.

Qing Ke research center believes that investors can consider the intervention group buying market from three aspects: first, whether the target group of group buying enterprises has the characteristics of e-commerce consumption; the two is whether the group buying enterprises have the double genes of "push + Internet operation"; three, group buying enterprises need to have certain regional influence and have the ability to "conquer the whole market in local market".

According to the group 800 data, in September 2010, the top ten websites of Chinese group buying industry were more stable, such as the public comment network, the American group network, the handshake net and so on.

However, the regional ranking of each group purchase website is slightly different.

From the perspective of Beijing market, Sohu love family group, rice Unification group, love group and Wo Wo Group all performed well, ranking the top ten in Beijing group buying market.

From the perspective of Shanghai market, Amoy shopping, QQ group buying and Yi Qi buy have also made a good performance, ranking the top ten in Shanghai group buying market.

According to the analysis of Qing Ke research center, the individual group buying websites have certain regional characteristics, which are both the characteristics of the group buying website itself, and also the performance of the group buying in the capital pressure.