Next Year's New Year's Day, Guizhou Moutai Will Increase Its Price By 20%.
In December 16th,
Guizhou Moutai
(600519.SH) issued a notice, the company decided to increase the factory price from January 1, 2011, the average increase is around 20%.
The company believes that the price adjustment will be 2011.
operating performance
Have a certain impact.
Referring to the reasons for price adjustment, Guizhou Moutai said that in order to better integrate the country, consumers and enterprises,
Distributor
And the interests of investors and other stakeholders, taking into account the supply and demand of products market, the price of raw and auxiliary materials, and the strategic needs of enterprises.
It is understood that Guizhou Moutai in deciding the price adjustment of products, but also synchronized with the company's leading product market guidance price adjustment, that is, the general Moutai wine dealers and stores nationwide guidance price of 959 yuan / bottle, and the guidance price is lower than the current price of ordinary Moutai liquor market.
Moutai's last rise was in December 2009.
At that time, the company announced that, as the price of raw and auxiliary materials increased, market supply and demand and enterprise development strategy need to be raised, the factory price of Guizhou Moutai was raised from January 1, 2010 to an average of about 13%.
As early as October, the Yanghe River shares issued a notice that the company decided to raise the ex factory price of the "blue classic blue sky" series of products from October 15th, with an average increase of about 5%, in view of the rising prices of raw and auxiliary materials, market supply and demand, and the need for business development strategy.
Another liquor giant Wuliangye said that although the rise in grain prices caused the increase in the cost of wine making, Wuliangye will not rise in price in the year.
For the impact of Moutai's price increase on performance, there is an analysis that the increase in liquor prices will directly enhance the company's asset value.
The three quarterly report of Moutai Guizhou shows that the company's final inventory amounts to 4 billion 791 million yuan.
Most of Moutai's stock in Guizhou is kept in wine.
Shenyin Wanguo expects Guizhou ~2012 earnings per share in 2010 to be 5.33 yuan, 7.29 yuan and 9.01 yuan respectively, in 2010.
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