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Converse (CONVERSE) Brand Investment

2010/12/16 10:13:00 73

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Converse CONVERSE Investment Promotion

CONVERSE

In the history of a hundred years, in 1908, Mr. CONVERSE founded the CONVERSE brand in the United States.

The first pair of basketball shoes was created by CONVERSE in 1917.

ALL STAR, then signed with a famous athlete.

In 1923, CONVERSE became the endorsement word for basketball shoes all over the world.

1908 - like most brands,

Converse

The origin of CONVERSE came from the name of the founder of Marquis M. Converse, which was started by 15 employees from the initial production of the factory in Massachusetts, and All Star was born.

In 1917, the world's first pair of ALL STAR canvas shoes were born in the US CONVERSE (CONVERSE) company. In the early twentieth Century, the American basketball star ALL STARCHUCK TAYLOR (chuck Taylor), who was known as the "basketball ambassador", loved the new canvas shoes. It was convinced that ALL STAR shoes could allow basketball players to gallop and play freely on the pitch. Therefore, wherever he went, he would always have a pair of ALL STAR canvas shoes, enthusiastically recommending ALL canvas shoes to his friends, basketball players and coaches, and personally participated in the improved design of the canvas shoes according to the requirements of the basketball game on sports shoes, so as to make it more suitable for basketball sports.

More than half a century later, all star classic canvas shoes have become the pronoun of canvas shoes widely known all over the world.

It has created the sole sole shoe type sales record of six hundred million pairs in the world.

Now CONVERSE is the designated shoe of NBA, and has been evolving.

With the development of science and technology, basketball shoes have developed into high technology. The canvas shoes used to be created are the brands that fashion people like.

Consumers can feel from the product that this brand has the flavor of classic and fashion. CONVERSE brand is gradually realizing its consumption through its classic and fashionable taste as a self actualization.

In recent years, the concept of "BE A STAR" has been launched. It means that everyone wants to show themselves and realize themselves on their own stage. This is the culture that CONVERSE has achieved in the past hundred years.

Set back to the ancients, popular, environmental protection in one.

ALL START

Canvas shoes are the spiritual symbols of American culture. They are free and unconstrained in their dress patterns, and become the faithful stall of young people pursuing their own fashion.

In the Chinese market, there are three series of ALL STARCHUCK TAYLOR (All Star classic canvas shoes), JACK PURCELL (open smile), PRO STAR (classical canvas shoes) listed now.

At present, the company has set up seven offices in Beijing, Shanghai, Guangzhou, Shenyang, Chengdu, Xi'an and Wuhan, under the jurisdiction of North China, central China, Southern China, northeast, southwest, northwest and East China and so on, so as to radiate dozens of large and medium-sized cities around the border, and have set up exclusive stores, special counters and other forms of distribution, forming a nationwide sales network.

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