The Temperature Dropped To &Nbsp When The Winter Clothes Were Hot.

Recently, as the weather is getting cold, the winter clothes such as down coats and overcoats are selling quickly, so long as they search on Taobao.

Six months ago, designer Wang Ziheng designed a button skirt for Hongkong artist A Jiao to shoot a brand print advertisement. This skirt has become a "exploding money" in their shop for nearly half a year, and nearly 600 items have been sold for about 2000 yuan.

"For custom tailored dresses, one can sell hundreds of pieces, which is quite good."

Wang Ziheng told reporters that many people buy celebrities on the same side, on the one hand, because stars wear fashionable clothes, on the other hand, they also satisfy many fans' desire for "star addiction".

The sales of genuine stars are still hot, and the selling situation of Shanzhai version is even more turbulent.

You can search for more than 60000 messages on the Internet by typing "star money" on Taobao.

Oscar awards, Golden Horse Awards, and even casual clothes worn by celebrities in daily life will soon be able to buy the same cottage version on the Internet.

With the increasing attention and up-to-date speed of European and American street filming, many European and American celebrities have been able to enter the online store almost every week in the form of Shanzhai.

In the cold winter, all kinds of down coats and coats are on sale at Taobao. One of the black down coats worn by Fan Bingbing has become "exploding money" on the Internet. "Super large hair collar is as big as Fan Bingbing's!"

These online stores have stars' signboards, and when their models wear fake copies, they face mosaic instead.

On Taobao, the reporter entered Fan Bingbing's down jacket with the same amount, and received nearly 3000 messages.

An online shop in Hangzhou sells a Fan Bingbing's down jacket for 588 yuan and sells nearly 800 items in 30 days.

The shopkeeper excitedly recommends that this is a "burst of several times broken cargo".

From the buyer's evaluation, the overall evaluation is pretty good.

Some netizens say that the down jacket is not as thick as imagined, and more netizens are excited to say "yes, wearing a star Fan Er."

The reporters found that most of the down coats with the same signboard of Fan Bingbing sold well, and there were many stores selling six hundred or seven hundred pieces in one month.

What makes people laugh and cry is that many online stores are trying to attract customers, and have turned the clothes that were not stars and the same money into celebrities through PS technology.

In many online shops, a famous European and American star is coming in Korean clothing. Some of the bags that are claimed to appear in a movie or TV play are actually the result of moving flowers.

American star stars imitate the money into "new favorites" clothes.

Previously, Hollywood fashion blockbusters such as "Prada devil" and "sex and the city" once set off a fashion whirlwind. The heroine's dress became a hot topic in the streets and lanes.

A few months ago, Xu Jinglei's "Du Lala's promotion" also played a big role in fashion. At that time, the fashionable clothing of OL was quickly copied on Taobao, and many of the costumes in many movies could be found in the same version.

From the online store to the West clothing wholesale market, you can find the copycat version of star money. A star's new model appears, and it can be imitated to the market in one or two days. Local designers believe that these copycat versions of clothing have hit the original design, and it is not easy to safeguard their rights.

Lawyers also pointed out that the production and sale of imitation clothing is illegal.

Online stores and wholesale markets have copycat stars.

Speaking of the most fashionable fashion copycat clothes, it is the style of the hero and heroine in the hit TV series gossip girl.

The American drama "gossip girl" has been broadcast in the fourth season. It is said that the designers of each episode will design nearly 80 sets of fashion, making many young people crazy, and the clothing manufacturers imitate the clothes in the TV series to sell well in the online shop.

Even the heroine wearing the hoop, jewelry and bags and other imitation edition has become a hot selling product.

European and American movies and TV series

Reporters learned that gossip girl's sales of several coats and coats were particularly hot.

One of the leading ladies is wearing a green sleeveless cloak, one of the most popular styles.

From the comparison of the photos provided by the shop and the physical pictures of the imitation clothing, the similarities between the two garments are very high except for the different fabrics.

Taobao USOUL is a shop that sells cheap stars and costumes. There are a lot of imitation clothing such as "Twilight", "gossip girl", "Flower Man" and so on.

The customer service "small stool" told reporters that a large number of fans in the "Twilight" movie hero Edward wearing gray coat is now being "mad rob", now has been sold out of stock.

It is understood that this coat was launched in online stores in October this year, customer service said that it can sell more than 1000 pieces per month.

In addition, the store's "gossip girl" series of imitation clothing is also selling well.

The shop said its own factory, customer service "small stool" said that they will not produce too many imitation Star clothing, often tentatively put some money first, and then according to the popularity of the market to decide whether to increase production.

Reporters also learned from a number of online stores that as long as they provide pictures, many online shops can also make clothes, which are more expensive, ranging from hundreds to thousands.

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West station Edison Chan sells 120 yuan for imitation edition.

According to the reporter's investigation, apart from Taobao's online store, stars and costumes in Guangzhou's clothing wholesale market are also selling.

Just on the first floor of the 2 floor of the West garment city near Guangzhou Railway Station, the reporter saw two shops selling Edison Chan's stars and the same clothes specially for Hongkong entertainers.

"This is the coat that Edison Chan used to take when shooting Levi" s advertisement! "A clerk at a clothing store in West Clothing City briefed reporters on a dress.

Reporters saw that the door of the shop was full of photos of Edison Chan wearing fashionable costumes, attracting many customers' eyes.

Almost every dress in the shop is equipped with a picture of Edison Chan. The clothes on the picture are very similar to those hanging out in the shop, which is the legendary "Shanzhai".

The store also has Show Luo, Li Chen, Shawn Yue, Willber Pan and other male stars in the same paragraph.

The shop assistant also told reporters that the new clothes of celebrities and the same clothes came out very quickly, and they were very popular among young people.

"Some Taobao stores can sell 1000 or more items a day," the reporter learned. The price of Edison Chan's clothes is mostly 120 yuan, and the wholesale price is lower.

Compared with the clothes in the picture, these hanging cottage editions are generally similar in appearance, but the texture is quite different, not only the cloth is coarse, but also the workmanship is very rough.

In the online albums used to expand the business, reporters saw hundreds of thousands of celebrities like Edison Chan and other stars dressed on various occasions.

And this shop has its own factory, not only produces its own star style cottage clothing, but also accepts star money to sample processing.

The store clerk told reporters that if you get goods here (wholesale clothes), you can download Edison Chan's photos of this dress on their online albums, and hang them up when they sell clothes.

Reporters visited a number of clothing wholesale markets along the railway station. In the pan Xin clothing city, the reporter saw that many shops selling Korean versions of clothing liked to attach photos of some Korean stars or magazine models to clothes, indicating that they were "imitation stars" or "imitation magazine" to attract more people to buy.

The copycat version is fast.

Cloth is cheap and simple.

"Custom-made dress time is longer, and online celebrities like factories may take only one or two days to make them."

According to industry sources, imitation magazines or imitation stars are mostly made by small factories. What they pursue is "short, flat and fast". These manufacturers only pursue the same style, and often do not pursue quality and work. These models are selected for the most inexpensive and cheap material in the cloth market. According to a picture, it can be roughly similar, which is the general characteristic of Taobao's imitation.

If you buy a piece of clothing, it will be quicker to imitate it in kind.

Most of the imitation clothing is a relatively simple style, because the small factory production process, more complex clothes are difficult to imitate.

Local designer Shanzhai edition combating original design

Most of the young people who like to imitate stars wear big clothes are mostly 80 and 90.

Now that the Internet is spreading rapidly, what foreign stars are wearing and what stars wear, we immediately know that now the European and American street pads enable ordinary people to see these trend information quickly through the Internet, and the speed of imitation is faster.

Wang Ziheng believes that China's clothing industry is generally lack of original design, and it is difficult for ordinary people to buy cheap and fashionable brands. Foreign brands are often too expensive, so imitation has become a compromise among many people.

Wang Ziheng believes that Shanzhai clothing has caused great harm to original design, and many original brands are facing the pressure of imitating version.

"The big brand like LV is not so much pressure on imitation, after all, it has its own high-end customer base, and for those original brands in the initial stage, they may be drowned in the imitation version."

Many copies are so popular that many consumers are a bit confused. They are full of Shanzhai. People who do not buy Shanzhai may also be forced or accidentally bought Shanzhai products.

Wang Ziheng admits that the evening dress and wedding dress he designs are now plagued by a large number of imitations.

"These clothes are quickly imitated in the store, and they can be seen in the shops of a few days. Even these stores are in the same store with us."

In the face of this infringement of his clothing copyright behavior, Wang Ziheng said he was very helpless.

Rights protection takes a certain amount of time, and the imitation of clothing is very fast. Therefore, it is embarrassing for many times that before you tell anyone else, this paragraph is no longer popular or even sold out.

In order to cope with imitations, Prince Heng can do things continuously, so that imitated people can never keep pace with them.

In addition, as an originator, the quality of clothing is also very important.

Customer online shopping star payment

Xiaomei has recently seen a cloak style cotton padded jacket on the Internet. When shopping, the shop is known as this year's pop star style, and even Faye Wong passes through the similar style.

After finding the small eyebrows, the cloak design is too loose. The effect of wearing is almost a fat circle, and the style is very exaggerated, which is far from the quality of her online shopping in other brand stores.

So she could only choose to return.

But because this shop is not exempt from freight and unconditional return, the extra eyebrows cost more than 18 yuan.

"It's hard for me to believe these stores in the future," Xiaomei told reporters.

I seldom buy clothes in Taobao stores, but I usually choose some stores that can be returned free of charge. But this time, they are attracted by advertising pictures. They feel very beautiful. I didn't expect it to cost 18 yuan for such a heartbeat. It's really not worth it.

The reporter looked at the buyers' ratings of several popular stars, and found that many netizens reflected that the clothes of star money "did not look gorgeous and beautiful", "a little thin, and felt a little bit". However, because of the low price, many netizens expressed lenience towards such problems, and thought that it was worthwhile to buy the star crossing money at such a cheap price.

Because buyers can not score comments on businesses, it is often "no complaints" to safeguard their rights.

Take the imitation coat of the hero of Twilight as an example. Many of the comments given by the buyers are "worthy of the stars, that is handsome!"

These netizens are only receiving clothes to criticize.

Lawyers copy the infringement, the original rights protection is difficult.

Tang Xiyou, lawyer of Guangzhou Ying Ke law firm, said that the production and sale of imitation clothing are illegal, and online and physical stores sell copyrighted clothing, which infringes the copyright of the original author. However, ordinary consumers do not need to assume legal liability to buy imitation clothes for consumption purpose.

As long as the original copyright owner can prove that the imitation clothes are the same or basically the same as the original ones, regardless of whether the fabrics are the same as the original ones, they can defend their rights according to law.

Tang also pointed out that copyright, as a civil right, follows the principle of "no notice", and whether the infringer should be held responsible depends on whether the infringer filed a lawsuit.

"Many big brands are foreign brands, and they are very troublesome to protect their rights in China.

So many people get into the loopholes of the law.

Lawyer Tang said.