• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Survival Enlightenment Of A Japanese Household Textile Workshop

    2010/12/16 15:30:00 68

    Textile Workshop

       About 100 kilometers from Tokyo, the city of Tong Sheng, Kun Ma, is known as "Japan." Textile town "Reputation". The Matsui Knitting Technology Research Institute near the Tong Sheng station is a family textile factory with a history of 100 years. Although it is small in scale, it has experienced and overcome the challenges of kimono's demand shrinking, the textile trade friction between the US and Japan, and the appreciation of the Japanese yen. At present, the fabric produced by the factory has become the hot selling product of the Museum of modern art in New York, and has been ranked first in store sales for 5 consecutive years.


       In Japan's textile industry, which is part of the sunset industry, there are only 8 employees. family workshop Relying on its unique technology and flexible market decision-making mechanism, it eventually became an example of Japan's small and medium-sized manufacturing enterprises to survive and win in globalization.


    Historically, "Tung Tung Sheng, Xijing capital" is the two largest textile industry in Japan. Matsui's knitting factory is a wooden house with hundreds of years old in Matsui's house. There are several Old French textile machines clicking inside the house. Matsui Zhiji, chief executive, told reporters that one of the machines had been in service for more than 50 years and could continue to start after renovation. In the final process of the production line, the colorful spun scarf was spun out at the end of the machine, which made the dark house look a bit bright.


    These scarves will appear at the store of the Museum of modern art in New York, with products from many famous designers. Browse the online store of New York Museum of modern art. Matsui Ya's 2010 autumn winter scarf is in the eye at 48 to 65 dollars each. Since the first time the museum counter was put up in 1999, Matsui Ya's fabric has been inexhaustible.


    Matsui's textile mill was founded in 1907 and changed to its current name in 1962. At that time, Japan textile A large number of exports to the United States, Matsui Ya's textile machine day and night, products continue to pour into the U.S. market. However, it did not last long. In 1971, the United States abandoned the gold standard, and the yen began to appreciate sharply against the US dollar. During the same period, Japan and the United States continued to dispute the import and export trade of textiles, and finally ended with Japan's own restrictions on textile exports. With this double blow, Matsui Ya's textile exports collapsed and the business was in trouble. Matsui Zhiji, the brother of President Matsui Toshio, worked in a textile trading company. He urged his brother to refocus his eyes on the domestic market. The breakthrough was the well-known OEM production. Some brands of Japanese famous designers such as Lssey Miyake and Wakubo Rei are responsible for production by Matsui.


    In the 90s of last century, with the surge of globalization, Japanese clothing brands shifted the OEM to other cheaper areas in Asia. Matsui family fell to a low level again. It was closed for business in 1991. After 5 years, the machine was restarted, but it could only be maintained.


    The new turnaround took place in 1999. That year, a designer and a purchaser from the Museum of modern art in New York appeared at Matsui's home. The two task is to find products suitable for sale in museums around the world, and the unique technology and design of Matsui's knitted fabric attracts them. The first order of 400 scarves was sold out after being sold. The New York Museum of modern art added orders, and the goods were sold out again. Since 2003, the annual sales volume of the Matsui scarf has been more than 10 thousand only in the shop of the Museum of modern art in New York.


    Brother Matsui Toshio is now a professional director in charge of operations. He told reporters that the pursuit of store goods in New York Museum of modern art originated from the Bauhaus style in Germany, and the combination of industrial design and art.


    Brother Matsui Zhiji emphasized that as many as 8 kinds of color combination weaving and fine slow knit knitting technology, it is necessary to carefully care for the machine. This makes the Matsui's knitted fabric difficult to be simulated by mass production line, so as to ensure the competitive advantage.


    For some time, the fabric of the Museum of modern art in New York is still OEM. Since 2005, Matsui Ya has decided to create his own brand "KNITTINGINN". Today, Matsui Ya's knitted scarves, hats and gloves appear in Japanese museums, art galleries, airports and large department stores. Annual sales of about 100 million yen, the proportion of independent brands has reached 70%. Matsui Toshio said that they are actively exploring the European market and have begun consultations with famous art museums in the UK and Ireland. Among them, the famous London TAD Gallery has sold the Matsui scarf at the gallery's gift shop since August this year.


    If the market is bigger, do we need to consider updating machines and expanding production? For this question, Mr. Matsui, 72, looks around a workshop about 200 square meters. He smiles and says that the limited output is also good, and the output is large and the price will not go up.

    • Related reading

    Why Does Apple Become Religion? Did You Buy Apples Today?

    Industry Overview
    |
    2010/12/16 10:20:00
    58

    Industry Authority: The World'S Nylon Industry Entered A New Balance In 2015.

    Industry Overview
    |
    2010/12/15 15:59:00
    42

    Textile Clothing 2011 Strategy: Looking For Varieties Under Fluctuating Cotton Prices

    Industry Overview
    |
    2010/12/15 8:45:00
    62

    Let The "Side" Pay The Price.

    Industry Overview
    |
    2010/12/14 15:14:00
    29

    RMB Appreciation For Half A Year Is Near 3%&Nbsp; &Nbsp; &Nbsp; Survival Survey Of Textile And Garment Enterprises

    Industry Overview
    |
    2010/12/14 12:02:00
    51
    Read the next article

    Cotton Price Temporarily "Fever" Has Not Yet Affected The Clothing Terminal

    On the recent dramatic changes in cotton prices, Xu Wenying, vice president of China Textile Industry Association and honorary president of China Cotton Textile Industry Association, pointed out that this is a revised return after excessive speculation in the pre market.

    主站蜘蛛池模板: 97欧美精品激情在线观看最新| 国产精品免费播放| 国产性夜夜春夜夜爽三级| 亚洲国产欧美日韩精品一区二区三区| 99久久精品国产片久人| 美女黄网站人色视频免费国产| 日本中文字幕在线视频| 国产三级在线播放| 中文字幕第二页| 精品特级一级毛片免费观看| 少妇饥渴XXHD麻豆XXHD骆驼| 全免费A级毛片免费看网站| 一个人看的视频在线| 疯狂七十二小时打扑克| 大香焦伊人久久| 亚洲欧美日韩国产vr在线观| 456亚洲视频| 果冻传媒91制片厂| 国产免费变态视频网址网站| 久久99热国产这有精品| 精品视频在线免费| 女人18毛片水真多国产| 亚洲精品偷拍无码不卡av| 18级成人毛片免费观看| 欧洲成人全免费视频网站| 国产在线|日韩| 中文字幕人妻第一区| 福利在线一区二区| 国产香蕉尹人在线观看视频| 亚洲午夜国产片在线观看| 黄色毛片电影黄色毛片| 无套内射视频囯产| 免费又黄又硬又爽大片| 91精品国产三级在线观看| 欧美一区二区三区在观看| 国产免费牲交视频| 一级做α爱过程免费视频| 波多野结衣中出在线| 国产激情自拍视频| 久久er这里只有精品| 真实男女动态无遮挡图|