"Duck Power" Attack: Down Jacket Is Rising.

As the weather gets cold,

22 am at 9 a.m., the author found a down jacket store in Beijing Middle Road, and the new short listed down jacket was generally close to 1000 yuan.

The price of a down jacket with a label of half off is 2500 yuan, while the price of the medium length down jacket is basically over 1000 yuan.

"This year's down jacket is so expensive." Mr. Zhou, a member of the public, after visiting the shop, said that he would buy a down jacket every year in the shop. Like this nearly short down jacket, it was only 700 yuan last year, but this year it will cost more than 900 yuan.

One side of the shopping guide explained that this year because of every down jacket.

The guide told the author that at the time of last year, the lowest price of down jacket sales could reach eighty percent off, but this year many new down coats are not discounted, and only a few clothes have discounts.

The author noticed that in the prime time of 7 hours in Beijing, such as duck and Bosteng, there were few customers in the boutique of feather duck, such as duck and Boston.

The author noticed that many people often go in and see the price on the price card without even trying it on.

According to many salesmen, this situation is particularly large this year, and the price of down garments has risen sharply, making some consumers' enthusiasm for buying "cold".

Nearly December, compared with the same period last year, sales fell by two or three.

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I learned from a Luo master specializing in making down garments. After the cotton prices rose all the way up this year, the price of duck down was also soaring.

In the production cost of down garments, about 1/4 of the eiderdown is made, and 1/4 of the cloth is made of Dan Bu, Li Bu and wool, 1/4 of excipients, and the rest is processing cost.

The price of duck down this year is more than 2 times higher than that of last year. Last year, a catty was less than 100 yuan, but this year it will cost 200 yuan a Jin.

At present, duck meat in the market is only 7 yuan a kilogram, and the price of duck down is 28 times that of duck meat.

"I have been making down garments for more than 10 years, which is the highest price in recent years."

Lee, manager of Jingzhou snowfield Down Garment Co., Ltd. introduced that in 2008 it was warm winter, the demand for Down garments was not large, many enterprises were losing money, and the down sale of down garments had led to a continuous decline in the price of duck down. The enthusiasm of ducks was greatly frustrated, and the retail ducks were gradually decreasing, resulting in a decrease in the production of duck down.

As a result, the temperature dropped suddenly last year and this winter. Manufacturers rushed to seize the eiderdown, and the inventory was almost exhausted.

Eiderdown is made of duck hair. The price of duck down is directly affected by duck's hair. Miss Wang, director of Honghu Da Sha lake duck company, told an interview that the price of ducks per duck is about 1.6 yuan this year, only 0.5 yuan last year.

Miss Wang said that the price of ducks has gone up so high this year, mainly because the cost of raising ducks has also increased, like the wages of workers pulling their ducks from 1 to 1 Gross 2, and the cost of raising ducks has risen with the rising prices of agricultural products.

The price of ducks has risen from 1 yuan a year to 5.6 yuan. At such a high price, the duck seedlings introduced this year are much less than last year.

"Anyway, all the other ducks have gone up except for the size of the duck."

In this regard, Jingzhou Zheng Kang Feed Co., Ltd. sales personnel to the author, last year, each bag of duck feed is 70 yuan, this year sold to 120 yuan.

I saw in the spring market, many clothing processing shops have launched "down jacket renovation" signs.

The owner of a store said that since last year, she began to do the business of refurbishing or making a down jacket. Customers choose their own fabrics and colors, customize their down garments according to their customers' sizes, and then fill them with feathers.

Some customers are reluctant to throw down their old down coats and fill them with new feather coats. This method saves money.

The boss also said that the price of cotton and cloth is rising, and the processing fees here can only rise.

The number of people who ordered and refurbished down clothing this year is much larger than that in previous years, of which more than 80% is required for refurbishment.

In the past, most of them were middle-aged and old people. This year, young people have joined the ranks of refurbished down garments, sometimes they are too busy to work overtime.

"It's almost the same as the new season."

A lady who came to pick up the down jacket introduced that the price of the down garment this year was a little difficult for her to accept. A down coat in the shopping mall was thousands of dollars. Instead, the old down jacket was changed to a style and changed to a color only for 100 yuan.