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How Can A Beauty Salon Earn Money?

2010/12/17 11:38:00 239

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Choi Soo Young, the owner of a beauty salon in Donghua Road, Guangzhou, knows this.

In the past, she had opened a beauty salon with her friends and had been losing money. At the end of last year, he took part in the entrepreneurship training class of the Fangcun Labor Bureau's labor employment training center and salon. Under the guidance of the business class lecturer and Sharon's commercial "master", she repositioned the marketing position. Her beauty house's customer quickly increased from more than 200 to a few, and successfully turned the profit.

When it comes to entrepreneurial experience, Choi Soo Young comes down to eight main points:

Controlling variable trees to avoid risks

The success of a beauty chain is due to the fact that the beauty shop owner or store manager knows how to operate properly, and they know what they are doing.

They try to control many changeable elements, such as the life cycle of service items, and introduce and eliminate them regularly.

The same applies to products, so as to avoid risks as far as possible.

They clearly know their strengths and weaknesses and make the best use of them.

They have the courage to dream, to be creative, not to be illusions, and not to try to get customers to rely solely on the introduction of a project.

They will often carry out some market surveys, understand the sales of various products, grasp the fashion pulse, and take decisive measures to update and replace them so as to maximize their profits.

Have ample funds

If a beauty shop wants to succeed, it must have sufficient funds at the beginning of its business.

The boss of beauty shop can have sufficient financial assurance according to the necessary requirements of the chain stores in the actual operation, such as the introduction and maintenance of beauty equipment, the introduction of products, the necessary salaries of staff, and the moderate promotion.

Usually, the boss of the beauty chain store has enough cash in the beginning of the business, and only after the beauty chain has started to make profits, will the full cash flow be cancelled.

Control the cost and expenditure of beauty chain stores.

The success of beauty shop operators is because they control the cost and expenditure of beauty chain stores.

They only buy what they actually need, hire skilled beauticians, never waste resources at will, maintain sound financial operations and strive for accurate and complete records.

They constantly analyze their careers, know exactly which products and services are profitable, and which are not profitable, and then improve or replace these unprofitable products in order to meet the requirements of profitability.

Devote all your strength and time to running your business.

Successful beauty shops are exchanged through hard work and hard work. They invest countless necessary time to accomplish everything that must be done.

Successful beauty chain operators always tirelessly take beauty shops as their homes and schools, learn what they learn and receive proper training.

They are clear about what they can do and what they should do, what each beautician is good at, what kind of beauticians they choose.

Choi Soo Young had a deep understanding: "since I opened a beauty chain store, I have no concept of commuting. I often read professional books when I go home, but the more busy I am, the happier I am."

With superhuman willpower

Beauty shop operators should have superhuman willpower and physical strength.

even if

encounter

They can still be energetic and never shrink back. They have the ability to see facts and make decisions to overcome difficulties. Even if these decisions may be unpopular or contrary to their expectations, they will make rational decisions. Besides, they are also good at making use of general knowledge.

Choi Soo Young taught her business experience: "I am not very proficient in professional knowledge, but I have some understanding of all aspects of knowledge. I know how to arrange my beautician, how to communicate with different types of customers, and how to deal with people from all sectors and industries.

If I see the right direction, I will persevere.

Know one's subordinates well enough to assign them jobs commensurate with their abilities

Successful business operators can know how to manage people and how to manage their employees.

They hire the right person, appropriately train their employees, motivate their employees and treat their employees fairly.

In this way, these operators can not only win loyalty from their subordinates, but also clearly show the difference between success and failure, so that employees can understand themselves, improve themselves and make progress in a fair competition.

The Philippine beauty chain store meets every month to make a public assessment of the performance of each beautician.

And all staff members give comments and comments on each other, select the best performance every month, and give them appropriate rewards.

Understand the importance of customers.

Successful beauty Temple operators can clearly understand the importance of customers.

These ones here

Management

It is clear to everyone that their career is likely to succeed only if they satisfy their customers.

They will strictly control the quality, service and price in exchange for money in the pocket of their customers.

They will establish a loyal relationship between the host and the guest.

As a result, these customers return to them one after another, and they will also publicize them and introduce them to friends and neighbors.

But the operators will not be satisfied with it, and they will continue to expand.

That is, sales, advertising and promotional activities of their products, plus good after-sales service to develop new customers, so that their brand is deeply branded in the minds of new and old customers.

They are very clear about the first rule of marketing: "business exists to meet the needs of customers.

"They can grasp what kind of products the customers will buy and what kind of after-sale services they need. They understand the needs of customers better and will do their best to meet their needs.

Long term vision and goals

Successful beauty shop operators have a long-term vision.

also

It can turn it into a goal.

They will design a simple action plan to achieve these goals and have confidence in the implementation of the plan.

They will also rely on all available resources, such as sponsoring the cosmetics companies, stabilizing customer support, etc., and strive to create a good hospital culture, so that every employee is clear about their goals. They feel that they are "pushing ahead" and tightly screwing together.

Investment income analysis (for reference only)

Investment

The rent is 5000 yuan / month, 10000 yuan / month, 40000 yuan for decoration, 60000 yuan for equipment and equipment, and total investment is 130000 yuan.

Produce

Monthly turnover of 15000 yuan, net profit 5000 yuan / month

Guidance hints

(1) beauty salons, restaurants and so on are all common and ordinary entrepreneurial projects. There are many people in the market, but the market is very large. But why some people can make money, while some people are losing money, Cui boss gives us the answer.

"Controlling variables, avoiding risks", "controlling costs and expenses", "knowing others and serving others" and "understanding the importance of customers" are all ways of management. The key lies in how to integrate and use flexibly in our business process.

(2) on the one hand, we need to constantly explore and refine our business process. On the other hand, we need to learn more and learn from others' excellent management experience.

Learning is the first secret for the boss to win. It is also a problem that many small employers easily overlook.